Welcome! What's in this for you!

Thanks for taking the time to stop by my new lens.

I started my blog, "101 Reason Why You Can't..." as a result of talking with a few clients, but wait I'm getting ahead of myself. You might be asking yourself, who is Lisa and what exactly does she do for a living? I'd like to think that my current career is a constant vacation, a vacation from the maddening world of corporate America.

After 10+ years in marketing for a variety of different markets including: television, public relations, technology outsourcing, education, and software I decided to leave the chaos and begin a new chapter in my life as a fitness professional.

In 2005, I left the "safety" of the corporate world and joined my husband's company, Evolution Fitness Coaching. While my husband has been in fitness for over 17 years; first as a trainer, then an equipment manufacturing consultant, and now an author and business developer, I still had to get my feet wet. I started digging into the fitness world and became a NASM certified personal trainer in May 2005. In October 2005, we opened our first 1:1 personal fitness training studio. We have one more scheduled for 2006 and the development of a new fitness training system in early 2007.

That gives you a brief history on me, but why should you bookmark this lens and continue reading? Because I've been there! I've heard all of the reasons why I shouldn't leave the corporate world, how owning your own business is scary, why working with your husband is crazy, etc. I've also heard all the excuses from clients; why they can't lose weight, or find time to train, or had to eat Taco Bell for lunch, etc. I think I have heard all of the excuses and reasons on why I (or someone else) can't do something. I'm here to tell you it's all crap! Sure you can come up with 101 Reasons why you can't (insert challenge here), that's easy! My blog and lens will bring you all the reasons why you can and should embrace challenges and change.