List Building Poll by Keries

Having a list can literally be your ticket to earning the kind of income you dream of earning. Many marketers focus on getting to the top of the search engines to build their businesses, but having a list can literally "Google-proof" your income. If, heaven-forbid, you get dropped from the search engines tomorrow, there's no need to close up shop - if you have a list.

While there is a lot to be said for getting to the top of the search engines and advertising to promote your business, there's nothing like having your own list. A list is something that you control at all times. You control its size, your relationship with members, and even how much money you make.

By having a list, you are building your business on solid ground.

That's not to say that search engine traffic isn't wonderful and you should quit advertising. However, developing a list of leads or customers can be worth much more to you in the long run when combined with both of those methods of traffic.

You've probably noticed that it can be difficult to get new customers to buy from you. Some people simply will not buy from those they've never heard of and don't have a relationship with. You will usually have to "presell" to them before they will make a purchase. This is especially true since identity theft and fraud have become more prevalent.

The good news is that people will join your list because they view it as a lower risk than making a purchase. All they need to do is hand over their e-mail address and they are "in." This gives you the opportunity to gain their trust and build a relationship that can lead to repeat sales down the road.

The difference between the customers who buy from you one time and those who buy from you multiple times is often times the amount of communication they receive after their initial transaction.

Even if your customer had a great experience with you, you are likely to fall to the back of their mind if they don't hear from you for a while. If they receive follow-up emails from you, it's an entirely different matter. You'll be on their mind and you will likely create a lifetime customer after you consistently deliver.

I highly recommend that you implement a system of ongoing follow-up notices to your customers. If you don't, you'll be out of sight and out of mind. There are many other businesses out there that are vying for your customer's attention and they'll get the customer that you once had.

his tip goes hand-in-hand with the previous tip.

People are more likely to buy from someone they have bought from in the past, especially if it was a good experience. If you spend all your time chasing new customers, your profits are going to be far less than if you focus on keeping old customers happy and selling to them over and over again.

If you don't have additional products to sell to your customers - send affiliate promotions for complementary products.

There are so many different ways that having a list can add to your bottom line. We've already discussed that previous customers are more likely to buy from you, but that's not where it stops.

When you have a list, you can get people to look at your special offers and new products whenever you'd like. All it takes is a simple e-mail and you can literally pull in cash on demand.

No too sure about you but the every day the volume of emails in my inbox seems to be increasing. Do you still read every email or just scan though and pick the ones that catch yor eye? If so is it the name of the sender or the subject line that entices you to open certain emails?

If it is the name of the sender then that sender has obviously build up a relationship with you and you trust them enough to open their emails to see what they have to say.

If on the other hand it is the subject line then it is most likely the copywriting skill of the email writer. If so then I copy these into a file for later reference when I want to send an email as I'm of the opinion that if that subject enticed me to open the email then there is a good chance it has enticed others to open it as well.

OK I guess you've seen all those awesome numbers on the gurus salesletter with their so called proof? I got to thinking one day if only I could make a small portion of that it would make such a difference in my life and not have to worry about a "real job".

I've heard figures of needing a 1000 subscribers to make $1000 per month. Not too sure I agree but just ot get things into perspective how big do you think you would need to build your list to get yor deried level of income?

List Building can be quite frustrating for beginners.You have to not only be able to write but choose and learn about autoresponders, squeeze pages, giveaways and list building techniques.