Is Your Vector Logo Lost or Being Held Hostage by a Graphic Designer or Former Employee?
It's a drag when you already have a logo, and can't use it on large banners, to embroider shirts or on marketing promotional items such as pens or stress balls because the only logo you have on file is too small to print and not a vector logo!
Your company may have never had a vector graphic because they hired a graphic designer that believed the vector logo belonged to them, and that any time the company wanted a new promotional item the designer should be able to charge another fee. However, a company logo designer will never hold your vector logo hostage!
Keep reading below to learn more about how to trace or convert your existing logo to vector without having to spend a lot of money on a complete redesign.
Your company may have never had a vector graphic because they hired a graphic designer that believed the vector logo belonged to them, and that any time the company wanted a new promotional item the designer should be able to charge another fee. However, a company logo designer will never hold your vector logo hostage!
Keep reading below to learn more about how to trace or convert your existing logo to vector without having to spend a lot of money on a complete redesign.
What is a vector logo?
Vector based images are created by high-end drawing software such as Adobe Illustrator, or Corel Draw and are the industry standard for any graphic design project because vector graphics are incredibly small, scalable and editable images that allow you to maker minor changes to your logo (without having to recreate your logo from scratch) or print your logo on any kind of medium at any size (even billboards).
Why do I need a vector logo?
Having a vector logo makes it easier to work with printers, and order promotional items with your logo on them. Also, if you have a vector logo you are free to use any graphic designer for any print piece you might have and they will not have to recreate your logo or hack the logo you already have to make it work. That means you pay a designer less because the process will be simpler and take less time. What kind of file should I have of my logo?
And what size should my vector logo be?
At the end of the logo design process, you should have several different versions (and sizes) of your logo. The most important is to have a vector file (.ai, .crd, or .eps). All other formats (.jpg, .gif, .bmp, .png), sizes, resolutions and colors (cmyk, rgb, or black and white or spot color) can be created from your vector file!
Is there software I can use to trace my existing logo?
Is this as good as hiring a logo designer?
Want a quick and easy vector solution for your raster logo? Try tracing your raster logo with Vector Magic online software. It's inexpensive and quick to try. Simply upload your logo and let it do its magic!

While this may be a good option for you, the tracing software out there will not be able to create a vector file in a truly accurate way that a logos designer can.

While this may be a good option for you, the tracing software out there will not be able to create a vector file in a truly accurate way that a logos designer can.
Can I make a vector logo in Adobe Illustrator?
If you have the technical experience to use Adobe Illustrator you can create your vector graphic in Adobe Illustrator. However, Illustrator can be a very complicated program to someone that has never used it before.
Who can I pay to recreate my logo and give me an unflattened vector file?
Hire a designer that won't hold your logo hostage or over charge you!
Logo recreation isn't a full-blown design job, and doesn't have to have a huge price tag. Your brand has already been established, and the designer doesn't have to reinvent the wheel. Because of this, an honest graphic designer can offer you a logo recreation package at a fraction of the price of a regular logo design. This is the best way to ensure your vector logo is done right, and will have the highest production value no matter what you use it on in the future.
Logo tracing software is great for a quick fix, but hiring a honest logo designer to provide you with an unflattened vector file is the best long term solution.
Logo tracing software is great for a quick fix, but hiring a honest logo designer to provide you with an unflattened vector file is the best long term solution.
Did you have to recreate your logo as a vector logo? How did you do it?
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Mia-Mia
Sep 17, 2011 @ 10:52 pm | delete
- Thank you for this info. I once was on the board of a non-profit and we had the problem of the graphic designer holding our logo hostage. It was not pretty.
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