Jeff Fisher LogoMotives

Jeff Fisher, author of "Identity Crisis!: 50 redesigns that transformed stale identities into successful brands," is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received nearly 600 regional, national and international design awards for his logo design efforts. His work is featured in over 100 books about logos, the design business, and small business marketing. Fisher serves on the UCDA Designer Magazine Editorial Advisory Board and HOW Design Conference Advisory Council, and is a past member of the HOW Magazine Editorial Advisory Board,. Fisher also writes for national magazines and websites; judges design industry competitions; and speaks about the design profession to high school classes, college students, and at design industry events. His first book, "The Savvy Designer's Guide to Success," was released in 2004. He is currently writing a new volume about typography in identity design.