LOMO - ON

Lomography emphasizes casual, snapshot photography. Characteristics such as over-saturated colors, off-kilter exposure, blurring, "happy accidents," and alternative film processing are often considered part of the "Lomographic Technique".

Users are encouraged to take a lighthearted approach to their photography, and use these techniques to document everyday life, most lomo camera are small size, very handy and light weight, simple controls, and ability to shoot in low light encourages candid photography, photo reportage through the much-touted "10 Rules."

Most Lomographic cameras are designed to produce a single photographic effect. For example, the Lomography Fisheye camera features a built-in wideangle lens, and shoots fisheye-distorted photos.

The word "lomography" itself is the commercial trademark of Lomographische AG, Austria for products and services related to photography.

The name is inspired by the former state-run optics manufacturer LOMO PLC of Saint Petersburg, Russia. LOMO PLC created and produced the 35 mm LOMO LC-A Compact Automat camera - which became the centerpiece of Lomography's marketing and sales activities. This camera was loosely based upon the Cosina CX-1 and introduced in the early 1980s.