Meet the Media in Long Beach, California
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Long Beach: So Many Choices in Media
When a local organization or business wants to issue a press release, the first place they often turn is the local media. After all, chances are, a national magazine isn't going to write an article about the neighborhood charity drive.
Businesses in Long Beach, California are lucky because the metropolis of just half a million people has one of the highest news-to-people ratios in Southern California. While Long Beach has just one daily broadsheet, the city boasts more than half a dozen community weeklies and bi-weeklies. In addition, Long Beach is riding the wave of technology with three online-only news sites and more if you count the event calendar websites, too. There is also a handful of glossy magazines, and a double-handful of Internet broadcasters covering several niches such as arts and culture. Oh yeah, don't forget the email newsletters - several of which send weekly announcements to more than 5,000 people.
With all these media choices, organizations in Long Beach have many different ways to spread their message to the local community. If you're getting ready to issue a press release in Long Beach, make a list and decide which organizations are most applicable for your target audience. Then, focus on this list. Don't worry about "blasting" everyone. You'll have better success with a personal touch.
Businesses in Long Beach, California are lucky because the metropolis of just half a million people has one of the highest news-to-people ratios in Southern California. While Long Beach has just one daily broadsheet, the city boasts more than half a dozen community weeklies and bi-weeklies. In addition, Long Beach is riding the wave of technology with three online-only news sites and more if you count the event calendar websites, too. There is also a handful of glossy magazines, and a double-handful of Internet broadcasters covering several niches such as arts and culture. Oh yeah, don't forget the email newsletters - several of which send weekly announcements to more than 5,000 people.
With all these media choices, organizations in Long Beach have many different ways to spread their message to the local community. If you're getting ready to issue a press release in Long Beach, make a list and decide which organizations are most applicable for your target audience. Then, focus on this list. Don't worry about "blasting" everyone. You'll have better success with a personal touch.
An Overview of Long Beach Media
Here is a preview of the information that you will find on this page. Jump ahead to find exactly what you're looking for.
- Long Beach Newspapers
- Long Beach Magazines
- New Media: Websites in Long Beach
- News Websites
- More Online Media in Long Beach
- Print Media or Online? Radio or Podcast?
- Media Over the Long Beach Airwaves
- Long Beach Radio
- Long Beach Internet Radio and Podcasters
- Do you broadcast from Long Beach?
- Sharing your message by Email
- Email Newsletters
Long Beach Newspapers
Print media
Newspapers are one of the oldest forms of media. This can include daily papers, weekly or even bi-weekly community papers.
- The Press-Telegram
- This major daily broadsheet newspaper.
- The Gazettes
- This is actually a three-paper company: The Grunion Gazette, The Downtown Gazette and the Uptown Gazette. Many of the stories are in all three papers, but each weekly edition is tweaked to appeal to a specific Long Beach neighborhood.
- The Signal Tribune
- Many people confuse this weekly paper as belonging to nearby Signal Hill. Although the community newspaper covers both cities, the bulk of their distribution is in Long Beach.
- The Beachcomber
- The Beachcomber is a bi-weekly newspaper that covers the Los Altos and Eastside area of Long Beach.
- Long Beach Business Journal
- Another bi-weekly, this time with a niche focus on local business. It covers business and community issues, with special focuses on international trade, real estate and development, and other professional industries.
- The Viking
- The student newspaper at Long Beach City College
- Daily 49er
- The student publication at California State University Long Beach.
Long Beach Magazines
Print media with a glossy finish.
- Destinations
- A monthly guide To Long Beach's attractions aimed mainly at tourists and distributed in many hotels and restaurants.
- Long Beach Magazine
- Long Beach Magazine is a full-color, full-gloss monthly publication providing content that celebrates the lifestyles of various communities within Long Beach.
- Live LB
- Entertainment and lifestyle magazine published by the Irvine-based company Live Publications.
- The Blade
- The Orange County & Long Beach Blade newsmagazine is published monthly for the gay, lesbian, bisexual and transgendered community of Southern California.
- Palacio Magazine
- Bilingual publication with a focus on local stories and entertainment.
New Media: Websites in Long Beach
News Websites
Online-only community news sites
- LBPost
- News, Sports, Business, Culture, and Commentary. A variety of columnists regularly contribute providing different viewpoints on city politics and culture.
- Everything Long Beach
- Community news, arts, events and entertainment with a neighborhood focus.
- LBReport
- The oldest online news source. Publisher Bill Pearl began posting news online in 1999.
- Greater Long Beach
More Online Media in Long Beach
Event calendars and community media
- LimelightLB
- Largest events calendar online in Long Beach. Free to submit events.
- Shout Long Beach
- A place for the Long Beach Lesbian, Gay, Bi-Sexual and Transgendered community can connect and stay up to date on current news and events.
- LongBeachOnline
- Community intranet bringing together many facets of local life.
- Get Out LB
- Community-based online magazine for the LGBT.
- Long Beach Breaking News
- Less breaking news and more twitter. Still, it's an interesting way to harness social media for local information distribution.
- This Week In Long Beach
- Unlike all the other websites featured so far, this site isn't owned by a Long Beach local. However, it does a good job of posting a variety of family-friendly events in the city.
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Media Over the Long Beach Airwaves
Long Beach Radio
Wish this list of local radio stations was longer.
- KKJZ - KJazz 88.1
- A full spectrum of jazz and blues music, from bop to cool, Latin to straight-ahead, swing to big band, and most everything in between. The station broadcasts from the Cal State Long Beach campus.
- KLBC 1610AM
- Long Beach City College underground radio station.
- KCTY : The City at 107.7FM
- Another Long Beach City College radio station. Also broadcasts over the Internet.
Long Beach Internet Radio and Podcasters
Part of the new media ushered in by technology, Internet Radio is bringing a whole new type of personality to the airwaves.
- Swoop's World: Long Beach Radio Talk Show
- Swoop and Peter co-host a weekly talk show about arts, music, and Long Beach -- but not always in that order. Tune in for new guests each Wednesday at 9pm.
- KBeach : CSULB radio
- Currently broadcasting online, the student-run radio station will soon be available on FM HD radio.
Sharing your message by Email
Many websites also have an email subscriber list. You can get a media double-punch by publishing your information online and sending it by email at the same time!
Email Newsletters
Media distribution through email.
- Justin Rudd
- Rudd has several email newsletters that go out each week to thousands of residents in Long Beach as well as Orange and Los Angeles counties. Each email list is segmented by interest -- dogs, health, volunteering -- making it easier to target your news to the right audience.
- The Loop
- Distributed by Brad Shore, the Loop goes out to about 5,000 Southern California residents -- mainly in Long Beach.
by TalkStoryMedia
TalkStory Media, (all her friends call her Barbara), writes about what she knows - Southern California.
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