(by 67 people)
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers.
In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as economically attractive as mainstream fare.
My Top Five
- Long Tail 101
- Our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
- The Four Forces of the Long Tail
- There are four ascendant forces that are creating an era of Long Tails.
- Filters 101
- I haven't seen a good taxonomy of filter types. I'll lay out a first pass at a family tree.
- Revisiting the 80/20 Rule
- The 80/20 rule is one of those phrases that means pretty much whatever you want it to mean.
- Can Niches Be More Profitable Than Hits?
- In Long Tail markets, where the costs of shelf space are very low, the niches have the same costs as the hits, and potentially the same profit margins.
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Wider ranging commentary on the Long Tail concept, as well as my work.
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