Loyalty Cards in Indian Market
Customers are swimming in messages. And they're being pursued by countless brands. Loyalty Cards is one of better ways to keep their attention, their time, and their dollar. The Retail loyalty programs have evolved over years so as to make shopping for permanent customers profitable.
Retail loyalty programs evolved when progressive retailers recognized that without a "customer identification tool," they were unable to recognize individual customers and reward them for desired behavior.
While retail loyalty programs have many purposes, the greatest value that is created for retailers is the ability to identify individual customers and to measure and understand their individual behaviors. This consumer behavior data far outweighs the "currency" value of providing consumers the opportunity to build a reward opportunity by shopping at one particular retail banner.
"As a customer's relationship with the company lengthens, profits rise. And not just by a little. Companies can boost profits by almost 100 percent by retaining just 5 percent more of their customers" - F.P. Reichheld
Retail loyalty programs evolved when progressive retailers recognized that without a "customer identification tool," they were unable to recognize individual customers and reward them for desired behavior.
While retail loyalty programs have many purposes, the greatest value that is created for retailers is the ability to identify individual customers and to measure and understand their individual behaviors. This consumer behavior data far outweighs the "currency" value of providing consumers the opportunity to build a reward opportunity by shopping at one particular retail banner.
"As a customer's relationship with the company lengthens, profits rise. And not just by a little. Companies can boost profits by almost 100 percent by retaining just 5 percent more of their customers" - F.P. Reichheld
Loyalty Card Programs in Retail India
The Indian Retailers have been using the loyalty program for quite sometime.
Here is a list of the famous Indian Brands that have launched a successful loyalty program .
1.Shoppers Stop - First Citizen
2.Pantaloon Green Card
The First Citizen - Program
At Shoppers Stop the emotional connect that has been created with the customers through our service offering and special promotions has helped them convert many of them into loyal customers. This is clearly proven by our large and constantly growing base of First Citizen membersFirst Citizen
Shoppers' Stop's customer loyalty program is called The First Citizen, with these customers being part of The First Citizen's Club. This is a program offering members an opportunity to avail of a variety of special benefits, by amassing points on their purchases, and it also offers them privileged shopping experiences. Shoppers' Stop, had 971,537 First Citizen members as on December 31, 2007 who were their loyal customers.
The name "First Citizen" reflects our commitment to offering you the ultimate shopping experience Product Details
* As a First Citizen, your shopping experience becomes even more enjoyable with:
* Reward Points for every time you shop at Shoppers Stop.
* Exclusive benefits & privileges
* Exclusive offers ever so often
* Updates on what you can look forward to shop for at Shoppers Stop
* Exclusive cash counters at Shoppers Stop so you can spend more time shopping than waiting in a line
New Guestbook
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- tiaraanchan tiaraanchan Jun 8, 2009 @ 2:40 am
- i think its just great and it gives a homely feeling when you have a First citizen card as you feel you are also a part of Shoppers Stop
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- onlinedaksh onlinedaksh Jun 8, 2009 @ 1:00 am
- Loyality cards is a great way to retain customers
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- mokshjuneja mokshjuneja Jun 8, 2009 @ 12:25 am
- Loyalty cards bring in a whole new CRM approach to invite the regular customers and give them a an upper hand then the one off customers!! These marketing strategies do work in the favour of the customers and eventually in the favour of the retail outlet.
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- Divya Divya Jun 7, 2009 @ 11:37 pm
- What i love about first citizen is i dont have to wait in the line to pay up the bill...and of course love when sometimes i don't have to pay for a t-shirt because i could redeem my reward points :)
Pantaloon Green Card
If you are tired of the mad rush during a sale, you are in luck if you are a Pantaloons Green Card member. You get to enjoy exclusive shopping hours two days before a sale is thrown open. Besides getting to shop in peace, you also get to grab all the goodies before the rest.The loyalty program, called 'Green Card' in, had 2,19,989 members as on August 31,2005. The Green Card programme accounted for about 31% of our sales in Pantaloon for
the year ended June 30, 2005. Pantaloon offer's our Green Card holders rewards points on their purchases, special offers and discounts, and invitations to exclusive events and promotions.
Green Card is your passport to a whole new world of exclusive benefits and privileges.
* Instant discounts* for every time you shop at Pantaloons.
* Exclusive shopping days to get hold of latest merchandise.
* Regular updates on collections and promos via catalogues, sms and email.
* Special invites to the most happening events.
* Extended exchange periods and complimentary drops for alterations.
* Exclusive billing counters and much more.
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