Lynx aka Axe
Axe, or Lynx, is a Unilever-owned brand of men's deodorant, body spray.
Axe was first launched in South Africa in 1974 under the brand name 'Ego' by Unilever. Following its success there it was then made available worldwide. In 2002, Ego was renamed to Axe in South Africa as part of Unilever's efforts to globalize and consolidate their various brands.
Currently there are fifteen fragrances available. In the Americas, Canada, India, South Asia, South Africa and mainland Europe it is sold as Axe. In Australia, New Zealand, Ireland, and the United Kingdom it is sold as Lynx.
Axe was first launched in South Africa in 1974 under the brand name 'Ego' by Unilever. Following its success there it was then made available worldwide. In 2002, Ego was renamed to Axe in South Africa as part of Unilever's efforts to globalize and consolidate their various brands.
Currently there are fifteen fragrances available. In the Americas, Canada, India, South Asia, South Africa and mainland Europe it is sold as Axe. In Australia, New Zealand, Ireland, and the United Kingdom it is sold as Lynx.
Four Play: Kilo, Phoenix, Tsunami, and Voodoo
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Lynx Jet
Choose your weapon: Touch, Essence, Phoenix, Clix or Unlimited
Axe Body Spray - Select From 5 Scents, Phoenix
Amazon Price: $6.99 (as of 07/12/2009) 
