Purple Sheep Project - Magnetic Business

Stop thinking like a bean counter and start connecting with your audience to provide things that people absolutely must have.

Is your product something that consumers are lining up for?

Or is your product just one option in an overcrowded market?

People spend more on emotional purchases than on logical ones.

People will buy again or more if they have a great experience.

People will recommend things they love to their friends and colleagues.

People that look for value are not chasing the lowest price; they are chasing the best experience they can afford.

This goes for all kinds of purchases whether it is a cell phone, a new car or an insurance policy. Instead of competing on price, which often means cutting costs, looking for cheaper parts and ripping off the consumer.
It is possible of course to lower costs without cheating if you smarten up on efficiencies, via a clever value chain, but do not short change your customer with rubbish parts and service and expect them to love you for it.

Give your customers something FANTASTIC & PURPLE