How to Make Money Selling Your Crafts

An excerpt from "A Craft Fair Goldmine"

So you think you've got a great idea for something that would sell like wildfire. Maybe you do. However, just because you think it will sell doesn't necessarily mean it will. Take into consideration these factors when you decide you want to sell at craft fairs.

First, do your research about the product. Find out if there's a niche for it.

It's easy to get attached to your work and think everyone will love it as much as you do. Think again. The biggest mistake crafters can make, is to make what they want to make and not what people want to buy.

As with any new product or service, test marketing is important to any crafter's success. How can you test market something if it's just you? There are many ways. For example, if you create jewelry, wear a piece when you are going someplace public. See if you can get some comments. If you do, it's probably going to be a good seller, if not, just accept the fact that you might not have such a great idea after all.

If you are already a crafter who sells at craft shows, try putting new product out with your old product. The way it sells can tell you a few things. First, if it goes quickly, you can count of one of two possibilities: either you've priced it too low or it's a hot item.

Either option isn't such a bad thing. If you can sell at the price you've set and still make a profit, you will be making money although you could probably make more if you upped the asking price just a little. If it's a hot item, you know it's worth your time and effort.

Product quality is most important -- don't scrimp on materials as it is reflected in the final product. Also the majority of your sales will eventually be from repeat customers who are familiar with your work. You do not want to have a reputation of having poor quality. "Word of mouth can be your best and WORST advertising."

If a craft item excites you, then let that passion grow until you just can't deny it anymore. That's when you should begin looking into selling your crafts. When a product is exciting, you'll know it. People will talk about it, ask you to make them some, and expect you to do it for free.

By all means, give away a few freebies. But when you start thinking to yourself something along the lines of, "I've made so many of these for people, I should be charging them for it" maybe it's time to figure out how to sell them yourself.

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