Financial Services Pros: How to Make Your Marketing Work
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Marketing Strategies for Financial Services Professionals...
Insurance Agents & Brokers
Financial Planners & Advisers
Mortgage Brokers
Tax Advisers & CPAs...
The 5 Marketing Strategy Principles for Financial Services Professionals:
1. Adopt a Marketing Mindset... TODAY!
2. Uncover Your Hidden Assets
3. Your Right Target Market: Identify, Understand, and ATTRACT Your Ideal Client
4. Your Compelling Offer --- The RIGHT Message
5. The RIGHT Marketing: "Auto-Pilot" Lead Generation Systems
Seth Godin, founder of Squidoo,offers this insight about marketing in the Introduction to his book, "Unleashing the Ideavirus"...
"Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.
Instead the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk."
Now... with Web 2.0 Tactics you have in your hands the tools to position yourself as "The Expert".
Does Your Marketing Work?
Let's first look at the difference between Sales and Marketing...
When belly-to-belly,face-to-face,one-on-one with prospects, you're great at gaining trust, building rapport, uncovering problems and needs, delivering recommendations and solutions, and motivating your prospects to take action.
But...
Nearly all Financial Services pros, except the very top 1%, totally suck at...
MARKETING!
Before you can figure our "How" to MARKET, you gotta get really, really clear about what MARKETING is.
Successful MARKETING that "WORKS" is:
ATTRACTING... systematically, consistently, and persistently... an Over-Abundance of Highly-Qualified, Targeted, On-Profile Ideal Client Prospects...
Prospects with particular financial problems that YOU... and only YOU... are uniquely qualified to solve.
Lots of Financial Services Pros are "stuck". Stuck as high-paid sales people. Marketing sets you free. Marketing is the "Power Strategy" to build a business that sets you free.
For more information about "How Successful MARKETING WORKS... and how it can WORK for YOU...
Hustle on over here and GRAB my FREE "Secret"Blog Subscription:
"7 Habits of Peak Performing Financial Services Pros"
Financial Services Marketing Solutions
Your Daily Marketing "Slap- Upside- the- Head"
Fetching RSS feed... please stand byFinancial Services Marketing... with Squidoo Strength
Use Squidoo for your Financial Services Marketing
- Squidoo Marketing Strategies: Help To Develop and Market Your Squidoo Lenses
- How Do You Squidoo?
Here's a valuable resource to get you started on the right path... - Make The Most Out of Squidoo
- This lens is all about providing you with the tools to make the most out of Squidoo, whether you want to use it as a money making tool for yourself or your favourite charity, or just to share your knowledge and passion with the world.
In the words of Seth Godin, founder of Squidoo 'Everyone's an Expert' and this lens is all about providing you with the tools to share your expertise. - More Seth on Squidoo
- Seth explains even more about Squidoo
- What you need (okay, want) to know about Seth Godin
- WRITER of bestselling books about marketing. SPEAKER with a unique style and great reputation. ENTREPRENEUR with a track record.
Tools to help you create and market your Squidoo lens
These are extra tools to help lensmasters develop and market their Squidoo lenses, increase their Lensrank and attract more traffic.
Basic html for Squidoo
You can use basic HTML in a few of the modules. Us more...4 points
Advanced HTML for Squidoo
Beyond the basics - change text colour and size, a more...2 points
Polaroize your lens
Polaroize is the service to convert any photos to more...2 points
Add Technorati tags to your lenses
Free html generator for tags for Technorati, Flick more...2 points
Get RSS feeds with your ClickBank links embedded
RSS Ground creates RSS feeds for you with your Ama more...2 points
Hints, Tips and Tricks to Jazz Up Your Lens
Make Your Lens Stand Out from the Crowd
Ever wondered how some Lensmasters get those fancy bit and pieces on their lenses - find out here... if you know of a lens or have a lens that shows us how to do something - PLEASE add it here
Squidoo Guide: Linking Tips
There are many ways that you can add links to your more...5 points
Simple HTML tricks to use with Squidoo
Further tips and tricks with HTML3 points
Basic HTML for Squidoo
Basic HTML Tags you can use on Squidoo2 points
Using Foreign Characters On Squidoo
If you need to use foreign characters on your lens more...2 points
squidoo css - my favorite code
I've gathered my favorite Squidoo-code for later r more...2 points
Squidoo Modules
The Modules and how to use them1 point
Royalty Free Photos
Fantastic photos you can use on your lenses1 point
Do Squidoo: A much requested guide to creating a successful Squidoo lens
Are you seeking information on how to use Squidoo more...1 point
Add a Printable Coupon to Your Lens
The inimitable N376 gives instructions on how to p more...1 point
Lensmaster Tools
Useful Lensmaster Tools1 point
Why Use WordPress as a Financial Services Marketing Tool?
Yes... as a Financial Services Expert, a Blog lets You Tell Your Story
- Blogging Starter Checklist
- Here's a great starter checklist and resource for new bloggers.
- Word Press Made Easy
- Word Press is "the" blogging platform you'll want to use. It's open source so it's easily added to and updated to be exclusively yours.Being open source allows lots of people to create themes and plugins to help you make your blog extremely effective.
- Guy on Blog Evangelism
- Former Chief Apple Evangelist, Guy Kawasaki, on promoting your blog.
You'll also find this Eastern wisdom:
As a Japanese philosopher once said, "Eat like a bird, and poop like an elephant."
Marketing Books for Financial Services Pros
New Guestbook
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yavor
Jan 20, 2011 @ 5:14 pm | delete
- The internet has become such a great place to find marketing and finance advice. Blogs such as credit repair.org have been so helpful to me lately.
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eblogresources
Jun 21, 2010 @ 12:02 pm | delete
- you have given very useful information about blogging tips ...thanks for the information
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Stellathomas
Dec 4, 2009 @ 11:52 am | delete
- The use of service agents by banks and the borrowers believing nonbank financial concers are the main reasons affecting the financial system. To overcome this the knowledge about the financial services is a must.
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Stellathomas
Financial Services
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reasonablerobinson
Nov 19, 2007 @ 8:36 am | delete
- Fascinating lens Walt. I had friends in the UK fin.services business and they were so 'sales' orientated, so to see someone recommending the marketing philosophy is great. I like your lens tips too! Cheers RR UK
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1SquidAddict
Apr 20, 2007 @ 1:55 am | delete
- Welcome to the Group!
Making a Living on Squidoo
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waltgoshert
Apr 19, 2007 @ 10:04 pm | delete
- Sure... I'll give myself kudos for my first Squidoo Lens... but stay tuned...
It's gonna get better!
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by waltgoshert
A unique perspective:
Over 25 years Marketing and Sales experience, with a variety of local small businesses... financial services, home improvement,...
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