One of the greatest concerns for those who do sell online is how to make sales stick and minimize refunds.
Selling someone a product or service is one thing. Making it stick is something else.
If you've been doing business online for any length of time, you know that making your sales stick and minimizing refunds is essential to your success and your profit margin.
Selling someone a product or service is one thing. Making it stick is something else.
If you've been doing business online for any length of time, you know that making your sales stick and minimizing refunds is essential to your success and your profit margin.
Planning your Shopping Trip
When you are planning on going garage sale shopping, you will have to do a little planning. Have a fist full of small bills and be ready to bargain. Then map out your route from your local newspaper or by checking online for garage sales in your area. Then, before you head out on your garage sale shopping rounds, make a list of what you need. You would never go shopping in a department store and just wander around and pick things up to buy. Stick to specific items that you need. This will keep you from buying that perfect 'thing' that you could really do without. If you are looking for something in a specific color or size, have a swatch of the color with you, and have the measurements of the size with you as well. And finally, before you head out to make your garage sale rounds, do a little research on the items that you wish to purchase. You can just do a quick check online to see what the item costs new, and then you will know a great bargain when you see one.
So how do you make sales stick? A great way to increase sales and have them stick is to add a guarantees. Offering a guarantee minimizes the risk in the consumer's mind. It lets them know you believe in your product and/or service and it makes their decision process considerably easier.
Many people are very hesitant to offer guarantees for a number of reasons. They are concerned they will get too many refund requests; they aren't sure what type of guarantee to offer; they think people will take advantage of them and they are not sure what type of guarantee to offer.
Many people are very hesitant to offer guarantees for a number of reasons. They are concerned they will get too many refund requests; they aren't sure what type of guarantee to offer; they think people will take advantage of them and they are not sure what type of guarantee to offer.
If you are getting a lot of refund requests, chances are you are doing the one or more of the following:
* Selling to a market that is not a good fit for your product or service
* Your product or service is of very poor quality, thus the high refund requests
* You have overpriced your product or service.
To minimize refund requests make sure you aren't doing one or more of the previous points AND offer a solid guarantees. Guarantees encourage people to buy, even if they never use the guarantee. In reality, most people rarely take advantage of guarantees, so you really have nothing to fear if your information products and your services are of high quality.
* Selling to a market that is not a good fit for your product or service
* Your product or service is of very poor quality, thus the high refund requests
* You have overpriced your product or service.
To minimize refund requests make sure you aren't doing one or more of the previous points AND offer a solid guarantees. Guarantees encourage people to buy, even if they never use the guarantee. In reality, most people rarely take advantage of guarantees, so you really have nothing to fear if your information products and your services are of high quality.
by paulkrugman
paulkrugman
Hello world. This is my bio. I can edit it later!
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