How To Motivate Employees
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Ways To Motivate Employees
C.A.R.E.S. is an acronym for the "hot buttons" that a supervisor must push to get an employee to serve the customer and produce a profit for the employer. This model was built by me in 1972 and has been tested with many companies since that date and still proves to be successful.
As I said the model was built in 1972 by me and it came about because I was the Vice President of Human Resources for the Burger King Corporation at the time, and as such, was responsible for the training and development programs in the company. Our marketing department was ready to roll out a new commercial called "Have It Your Way" and we needed something on ways to motivate employees to perform at a high level.
At that time, I was familiar with most of the theories on ways to motivate employees and what appealed to me the most was Maslow's Hierarchy of Needs. At the same time, Disney had opened Disney World and I was impressed with the job they had done with developing their employee's attitudes at that theme park.
Click here and learn How Leadership and Motivation gives your career and your life a whole new dimension.
I visited Disney's training facility and discovered that they went beyond the traditional recruiting and training methods. They actual pre-conditioned their employees to not just apply for a job, but to try out for a part in a play. Their recruiting office was called a"Casting Office". The employees were taught to treat customers as they would treat "Guests" visiting in their homes. After being hired or cast in the play the employee went through a special orientation which included a room where all of the history of Disney was displayed in collages on the wall. The employee entrance which was a separate tunnel into the park had pictures of the various Disney characters and helped the employees get into character and feel good about themselves as they drove to work. Everything was engineered towards getting the employees to feel special in greeting the guests to the park.
Inspired by what I saw at Disney and having Maslow Hierarchy of Needs in hand I started to brainstorm with my staff on what we had and what we could do to meet the challenge of ways to motivate employees at our restaurants..
As I said the model was built in 1972 by me and it came about because I was the Vice President of Human Resources for the Burger King Corporation at the time, and as such, was responsible for the training and development programs in the company. Our marketing department was ready to roll out a new commercial called "Have It Your Way" and we needed something on ways to motivate employees to perform at a high level.
At that time, I was familiar with most of the theories on ways to motivate employees and what appealed to me the most was Maslow's Hierarchy of Needs. At the same time, Disney had opened Disney World and I was impressed with the job they had done with developing their employee's attitudes at that theme park.
Click here and learn How Leadership and Motivation gives your career and your life a whole new dimension.
I visited Disney's training facility and discovered that they went beyond the traditional recruiting and training methods. They actual pre-conditioned their employees to not just apply for a job, but to try out for a part in a play. Their recruiting office was called a"Casting Office". The employees were taught to treat customers as they would treat "Guests" visiting in their homes. After being hired or cast in the play the employee went through a special orientation which included a room where all of the history of Disney was displayed in collages on the wall. The employee entrance which was a separate tunnel into the park had pictures of the various Disney characters and helped the employees get into character and feel good about themselves as they drove to work. Everything was engineered towards getting the employees to feel special in greeting the guests to the park.
Inspired by what I saw at Disney and having Maslow Hierarchy of Needs in hand I started to brainstorm with my staff on what we had and what we could do to meet the challenge of ways to motivate employees at our restaurants..
Leadership and Decision Making
Maslow Hierarchy has 5 levels of needs. The question is how to apply the Maslow theory to what the customer wants and the company expects from its employees. If you conduct any "Church Basement Focus Group" you will find that what customers want usually break down to 5 items: product, quality, personalized service, timely delivery, and a real value.
Conducting a "Focus Group" with supervisors, you will also come up with 5 items: work, efficiency, loyalty, production, and profit. Pretty neat, huh?
After, puting all this "good stuff" on a white board, you will discover that you are still missing the links to connect the company wants to the customer wants. Thanks to Maslow you know that the employee has needs. The trick is how to push the employee "hot buttons" to activate the links.
Click here and learn How To Develop Leadership Skills .
You will find the answer by going beyond Maslow and pulling in the theories of some other behavioral scientists like Herzberg, Gellerman, Kay, McClennan, and Vince Lombardi. That will give you the following: Spend time to get to know and recognize the employee basic needs; Educate the employee so as to build confidence; show Respect for the work that is being done; show and give Appreciation for a job well done; and Communicate goals and objectives.
Now you have a model for Ways To Motivate Employees.
Please note that recognition of the employee is key and at the top of charts for "Ways To Motivate Employees".
Click on the image to make it larger and clear.
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Conducting a "Focus Group" with supervisors, you will also come up with 5 items: work, efficiency, loyalty, production, and profit. Pretty neat, huh?
After, puting all this "good stuff" on a white board, you will discover that you are still missing the links to connect the company wants to the customer wants. Thanks to Maslow you know that the employee has needs. The trick is how to push the employee "hot buttons" to activate the links.
Click here and learn How To Develop Leadership Skills .
You will find the answer by going beyond Maslow and pulling in the theories of some other behavioral scientists like Herzberg, Gellerman, Kay, McClennan, and Vince Lombardi. That will give you the following: Spend time to get to know and recognize the employee basic needs; Educate the employee so as to build confidence; show Respect for the work that is being done; show and give Appreciation for a job well done; and Communicate goals and objectives.
Now you have a model for Ways To Motivate Employees.
Please note that recognition of the employee is key and at the top of charts for "Ways To Motivate Employees".
Click on the image to make it larger and clear.
.jpg)
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by doctorlombo
doctorlombo
I am retired and now read, smoke cigars, play golf 2 times a week, and write articles for my blog and several websites which feature articles on how t... more »
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