Bandit Signs are Mini-Billboards that Expose Your Message Day and Night

Top Ten Tips for Using Bandit Signs

How to Market Your Business Effectively with Bandit Signs

• 1Check with local sign ordinances on your area. Illegal signs are picked up routinely by code enforcement officers. Look for other bandit signs that tend to stay up awhile, and place your own bandit signs there.
• 2Use 18 x 24-inch bandit signs in traffic areas. They're easy to read, even if motorists are passing by at 30 mph. At intersections they can be seen better from a distance than smaller signs. Use 12 x 18-inch bandit signs in neighborhoods and other areas where people can stop to read the sign.
• 3Choose the time-tested color combination of blue text on white background.
• 4Keep your message simple. In moving traffic, the text will need to be read in 3 to 5 seconds.
• 5Use your phone number as the primary method of contact. If people can't remember your website, they may find your competition instead when they search for you online.
• 6Your phone number should forward to voicemail. You don't want people calling you in the middle of the night.
• 7Local numbers perform better than 800 numbers, unless you have an easy-to-remember vanity 800 number like 800-BUY-CARS.
• 8Saturate an area only to the point where people will notice your bandit signs. Use about 20 to 25 signs in any given area. Generally, they'll need to be replaced 2 or 3 times every month.
• 9Place bandit signs at major intersections and freeway off ramps. They're also effective on long stretches of 40 mph roads. Signs should be placed 10 to 20 feet off the road, at quarter-to half-mile intervals in both directions.
• 10For weekend traffic, the best time to put out bandit signs is late Friday afternoon. If your signs will be posted in high-commute traffic areas, place your bandit signs early Sunday evening.