Marketing Calculator: Measuring and managing your return on marketing investment
Combining strategy and tactics to drive great marketing performance
In this blog I focus on topics ranging from marketing ROI and effectiveness, marketing dashboards, return on marketing investment, social media and metrics, marketing analytics, marketing mix modeling and agent-based modeling & simulation.
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Marketing Calculator is perfect for all questions about marketing effectiveness
Return on Marketing Investment is perfect for all questions about marketing ROI for business-to-business marketers.
Return on Marketing Investment
Return on Marketing Investment was written to help business to business marketers measure and improve their measure their results.
Amazon Price: $26.36 (as of 12/04/2009) 
Marketing Calculator: Measuring and Managing Return on Marketing Investment
"Half of my advertising is wasted; I just don't know which half" (John Wanamaker). With the proper data and analytics, marketers can finally start to identify the half that works and the half that doesn't. It's no longer good enough to have great creative, good packaging and a unique product. They must also execute just as well. Getting the execution right can deliver better results, more revenue, profit and market share.
Amazon Price: $18.21 (as of 12/04/2009)
