Trying to Learn How to Get Your Business to be More "Web 2.0?"
Marketers, Be not afraid. Blogging... Search Engine Marketing... Data Mining... User Generated Content... EMM...Social Networking... MRM... Virtual Worlds... Web Analytics... There's a lot out there coming at you a the speed of light, but it can be sorted and prioritized. This can all be understood within an exciting framework.
C4ISR or Network-Centric Marketing in-corporates many disparate platforms and links them in order to provide the Marketing professional with an accurate window into the marketing and sales environment in which his or her organization is operating.
Furthermore, it provides "Actionable Intelligence" for the Marketer by creating as complete a picture as possible of the real-time marketing environment and giving him or her the right choices on how to pro-act or react.
I can help your enterprise become a C4iSR Marketing Organization. Contact the Marketing Consigliere at giuseppe@marketing-consigliere.com and request an audience. Also, you can go to The Marketing Consigliere Blog and read the latest things about C4ISR Marketing and how other companies are strategically leveraging Network-Centric Marketing.
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Recommended Reading
When the Marketing Consigliere is not there to advise you
These are extremely good books on the art and science of marketing and leadership. The Marketing Consigliere wholeheartedly recommends them.
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules by Mike Moran
Mike's book is about to come out shortly; read it more...1 point
Courage: The Backbone of Leadership by Gus Lee
More managers need to read this book. It's not abo more...0 points
The Marketing Manager's Handbook: The Keys to Sales and Marketing Success by Eric Gagnon
A comprehensive guide any savvy Marketer should ha more...0 points
The 48 Laws of Power by Robert Greene
An amazing treatise with great historical anecdote more...0 points
C4ISR Marketing Hall of Fame
Great Vendors of and Users of C4ISR Marketing Tools
- AdGooroo
Aurix
Autonomy eTalk
Barix Technology
Bulldog Solutions
CallMiner
Coradiant
Coremetrics
Eloqua
Endeca
Foresee Results
GeoCommons
GestureTek
Google Earth
Interwoven
Keynote Systems
Marketing NPV
Monster Media
Nexidia
NICE Systems
Omniture
OpinionLab
Outermesh
precigeo
Pudding Media
Salesforce.com
Scansave
SER Solutions
Tealeaf
Unica
Usability Sciences Corporation
Utopy
Verint Systems
VideoMining
VPI
WebTrends
C4ISR Related Sites
The Marketing Consigliere Advises You Check Them Out
- Endeca Search, Information Access, and Guided Navigation Solutions
- Endeca's search and information access solutions help enterprises find, analyze, and understand information. This is the Guided Navigation experience.
- MRM - Marketing Resource Management Explained
- MRM - Marketing Resource Management Explained
- Unica - Enterprise Marketing Management
- Unica's Affinium Suite provides robust predictive modeling and customer analytics, campaign management, lead management, and marketing resource mana
- Henry Stewart Events
- This is the "Must Go" event for Marketing Operations professionals.
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by the Marketing-Consigliere
Giuseppe (Joe) Zuccaro has over 20 years of experience in Marketing, Sales, and Business Development with B2B product and service companies, including...
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