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Network Centric or "C4ISR" Marketing

Ranked #35,504 in Business & Work, #471,629 overall

Trying to Learn How to Get Your Business to be More "Web 2.0?"

Marketers, Be not afraid.  Blogging... Search Engine Marketing... Data Mining... User Generated Content... EMM...Social Networking... MRM... Virtual Worlds... Web Analytics... There's a lot out there coming at you a the speed of light, but it can be sorted and prioritized. This can all be understood within an exciting framework.

C4ISR or Network-Centric Marketing in-corporates many disparate platforms and links them in order to provide the Marketing professional with an accurate window into the marketing and sales environment in which his or her organization is operating. 

Furthermore, it provides "Actionable Intelligence" for the Marketer by creating as complete a picture as possible of the real-time marketing environment and giving him or her the right choices on how to pro-act or react.  

I can help your enterprise become a C4iSR Marketing Organization.  Contact the Marketing Consigliere at giuseppe@marketing-consigliere.com and request an audience.  Also, you can go to The Marketing Consigliere Blog and read the latest things about C4ISR Marketing and how other companies are strategically leveraging Network-Centric Marketing.

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Recommended Reading

When the Marketing Consigliere is not there to advise you

These are extremely good books on the art and science of marketing and leadership. The Marketing Consigliere wholeheartedly recommends them.

1

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Do It Wrong Quickly: How the Web Changes the Old Marketing Rules by Mike Moran

Do It Wrong Quickly: How the Web Changes the Old Marketing Rules by Mike Moran

Mike's book is about to come out shortly; read it more...1 point

2

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Courage: The Backbone of Leadership by Gus Lee

Courage: The Backbone of Leadership by Gus Lee

More managers need to read this book. It's not abo more...0 points

4

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The Marketing Manager's Handbook: The Keys to Sales and Marketing Success by Eric Gagnon

The Marketing Manager's Handbook: The Keys to Sales and Marketing Success by Eric Gagnon

A comprehensive guide any savvy Marketer should ha more...0 points

7

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The 48 Laws of Power by Robert Greene

The 48 Laws of Power by Robert Greene

An amazing treatise with great historical anecdote more...0 points

C4ISR Marketing Hall of Fame

Great Vendors of and Users of C4ISR Marketing Tools

Many of these companies are mentioned in The Marketing Consigliere Blog
  • AdGooroo
    Aurix
    Autonomy eTalk
    Barix Technology
    Bulldog Solutions
    CallMiner
    Coradiant
    Coremetrics
    Eloqua
    Endeca
    Foresee Results
    GeoCommons
    GestureTek
    Google Earth
    Interwoven
    Keynote Systems
    Marketing NPV
    Monster Media
    Nexidia
    NICE Systems
    Omniture
    OpinionLab
    Outermesh
    precigeo
    Pudding Media
    Salesforce.com
    Scansave
    SER Solutions
    Tealeaf
    Unica
    Usability Sciences Corporation
    Utopy
    Verint Systems
    VideoMining
    VPI
    WebTrends

C4ISR Related Sites

The Marketing Consigliere Advises You Check Them Out

Endeca Search, Information Access, and Guided Navigation Solutions
Endeca's search and information access solutions help enterprises find, analyze, and understand information. This is the Guided Navigation experience.
MRM - Marketing Resource Management Explained
MRM - Marketing Resource Management Explained
Unica - Enterprise Marketing Management
Unica's Affinium Suite provides robust predictive modeling and customer analytics, campaign management, lead management, and marketing resource mana
Henry Stewart Events
This is the "Must Go" event for Marketing Operations professionals.

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the Marketing-Consigliere

Giuseppe (Joe) Zuccaro has over 20 years of experience in Marketing, Sales, and Business Development with B2B product and service companies, including... more »

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