This lens is for people who want to think harder about marketing. It is intended to provide inspiration and interest - something to help us think beyond the everyday - as well as provide handy information sources. Please feel free to email me with suggestions for content (james.devon@cmwlondon.com)
Show Me The Canyon!
The 5 most recent posts from my blog
Fetching RSS feed... please stand byPlanning & Marketing Blogs
- Gaping Void
- Blogging for a career, general new wave marketing etc.
- Russell Davies
- Plannerly musings
- Seth Godin
- The Guru
- Three Minds
- Focus on digital
- Whistle Through Your Comb
- More plannerly musings
- Holy Cow
- Even more plannerly musings
- Staufenberger Repository
- Planning Consultants
- What's Your Brand Mantra?
- Jennifer Rice on brands...
Other Blogs Well Worth A Read
- Guy Kawasaki
- Entrepreneurial thinking
- Indexed
- Intriguing graphs & charts
- Post Secret
- Art project enabling people to express their feelings
- Presentation Zen
- Please read this and help rid the world of bad Powerpoint and slides with bullet points
Information Sources & Handy References
- Trendwatching
- Global customer trends
- Visual Thesaurus
- "Mind map" of words - really useful for hunting more powerful linguistics
- Plannersphere Wiki
- Just what the title says
- Advertising Planning Group (APG)
- APG website
- Famous Quotations
- Find quotations for sounding wise in presentations
- Quotations Page
- As above
- Change This
- Marketing manifestos.
- National Statistics
- Government stats
- Alexa
- Site traffic etc.
Essential Reading / Viewing
- Art of The Start
- Guy Kawasaki's tips for start-up success
- Cluetrain Manifesto
- Read it. Please.
- Good Powerpoint
- Some tips from Presentation Zen about making your slide deck into powerful visual aids
- Brands As Ecosystem
- Holistic (sorry!) view of brands.
eBooks & Publications
Informative (& free!) books & papers
Don't Do. Be by Ray Podder
Reaching customer in the connected age0 points
Systemic Brand by Ray Podder
Seeing the bigger picture in an interconnected bra more...0 points
Knock Knock by Seth Godin
An incomplete guide to building a website that wor more...0 points
Who's There by Seth Godin
An incomplete guide to blogs and the new web0 points
Everyone's An Expert by Seth Godin
The search for meaning online0 points
Unleashing the Idea Virus by Seth Godin
The #1 question people ask me after reading&am more...0 points
Flipping The Funnel by Seth Godin
Give your fans the power to speak up0 points
The Cluetrain Manifesto
Essential reading0 points
Youth Of Today
Change this manifesto inside the minds of today's more...0 points
Business Books
Websites You Should Know
- Delicious
- Ingenius URL & social bookmarking
- Digg
- User powered content
- You Tube
- No need to comment
- Flickr
- Photo sharing at its finest
- Second Life
- Let me know when you work it out.
- My Space
- Please tell me you know already!
- We Feel Fine
- "An exploration of human emotion"
Other Account Planning Lenses
- Account Planning School of The Web
- Russell Davies passes on knowledge
- Planning
- What planning is or could be
