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Mark has graduated with a Bachelor of Science in Marketing Management in 2000, and additionally holds an MBA.Â... (more...)
Marketing Management
Marketing Management is a professional field that involves a working knowledge of marketing promotions & advertising, sales, market research and surveying, consumer behavior, organizational behavior, international business, economics, accounting principles, statistics and employee management.
Marketing Management: About the Field
Marketing requires a mind geared toward that of the customer: what do they want and/or need? What would interest them? How can I reach them? And importantly, how can I keep them coming back? It is a Marketing Manager's responsibility to find the answers to these questions, while managing the process from concept to finish.Sales is closely inter-twined with marketing, as the two fields can co-exist to fulfill the promotions/point of sale aspect of a business. Advertising is used to promote a product, service, or the company itself; and management is vital to hold the internal workings of the company together throughout the entire process as a whole.
As a marketer, one must be savvy with today's tactics - especially that of the highly lucrative internet, and it's surprisingly boundless amount of opportunity. Popular methods of making money today are through affiliate promotions - or selling goods and services for a commission, through one's website. Pay-per-click advertising is invested in by companies both big and small, and a webmaster (whose website has relevant content) can greatly reap the rewards as their visitors click these ads, and then follow through with a registration or successful purchase (also known as a conversion).
Marketers have learned to use simple hypothesis to remain competitive: such as the SWOT analysis (strengths, weaknesses, opportunities and threats), which help the marketer assess their business situation and that of their competitors, and the market's situation in general. The 4 P's of marketing, also known as the Marketing Mix, include Product, Price, Place and Promotion. These four attributes help a marketing professional correctly identify with what their product actually is, the logical market entry price to set for it, where it could and should be sold, and how to get the word out through advertising and other means.
Got a marketing related lens? Join the Marketing Managers group @ Squidoo!
Marketing Management for Students & Newcomers
Are you looking to enter marketing?
Marketing is such a vast and all-encompassing field, making it a great choice for your undergrad degree. Unlike many other majors, it not only has great value, but allows you to enter a great number of different job professions! After obtaining your Bachelor's of Marketing Management, you will sufficiently be trained to:[+] Run or manage your own business
[+] Assess & plan a company's business roadmap
[+] Determine new markets, demands and opportunities
[+] Help overcome your company's competition, using aggressive tactics
[+] Create & compile effective surveys
[+] Work in sales support, learn about consumer behavior
[+] Learn about foreign cultures & their traditions
[+] Move sideways into similar positions, like Advertising
[+] Manage and/or motivate other people
[+] Optimize a poorly functioning work environment
[+] Increase the efficiency & layout of a manufacturing environment
[+] Effectively budget your department
[+] Learn from the company's mistakes and improve upon them
[+] Seek out new markets and develop ideas for new products & services
[+] Write effective copy/editorial that 'sells'
[+] Create and improve brand equity & identity
These skills will turn you into the ultimate business machine - with the ability to jump into any situation, market niche, or challenge with confidence. The program takes you through many different fields, including Communications, Accounting, Finance, Economics, Management, International Business, Consumer Behavior, Operations, and more.
Marketing Management: Suggested Reading:
Principles of Marketing (Principles of Marketing)
The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.
Amazon Price: $136.16 (as of 05/16/2008)
List Price: $184.00
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)
The Los Angeles Times : "No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable."
Amazon Price: (as of 05/16/2008)
List Price: $15.00
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketers now recognize the importance of metrics, but few understand the breadth, depth, or power of the metrics now available to them. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most valuable marketing metrics, showing exactly how to use them to maximize marketing ROI and identify the best new opportunities for profit.
Amazon Price: $26.39 (as of 05/16/2008)
List Price: $39.99
Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
Peppered with personal anecdotes that bring their recommendations to life, the two offer logical strategies for overcoming rookie obstacles and kick starting a career. Individual chapters explore issues such as battling rejection, avoiding depression, handling prospects, supervising recruits, and managing time.
Amazon Price: $10.85 (as of 05/16/2008)
List Price: $15.95
Punk Marketing: Get Off Your Ass and Join the Revolution
TV co-host Laermer (of TLC's Taking Care of Business) and agency alum Simmons (formerly of Crispin Porter + Bogusky) combine their considerable experience and wit to jolt readers into a new understanding of marketing's ever-changing arena. The premise-and the promise-of their approach to marketing is likely a familiar one: power is shifting from corporation to consumer, meaning that "a brand is formed in the eye of the beholder-the consumer-and is not the property of the marketer."
Amazon Price: $17.13 (as of 05/16/2008)
List Price: $25.95
Marketing Management: Reader Feedback
Visitors can leave their comments here!
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WarrenAllanJohnson
Nice resource list for the recent graduate launching their career. Posted October 11, 2007 |
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marketeer
Hi Mark! Posted June 12, 2007 |
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Acne_Medicine
Dear lens master, your lens contains very good information. Please consider adding your lens to my Best affiliate Programs group. My group visitors will appreciate the information. Tx. Posted May 09, 2007 |
