Marketing Optimization

The first of a 5-part series on marketing optimization tactics, Lascut offers step-by-step advice to improve lead generation results. PPC costs are on the rise, and the top positions are becoming more competitive. Since your goal is to acquire new customers, optimizing your PPC landing pages is of the utmost importance. Done right, your impact on lead generation and conversion will continue to improve, while those who aren't optimizing will quickly fall behind.

Lascut explains how to optimize landing pages that will engage consumers to take action, using a case study showing how the fourth iteration of a landing page resulted in a whopping 47% increase in leads. Learn best-practices for copy length and visuals, and get the dos and don'ts on optimizing quickly. Read Marketing Optimization: Crucial to Web Presence and Prosperity.

If you're managing an eCommerce website, it's likely you're faced with finding ways to increase sales on a shrinking budget. It's also likely you know the importance of site search capabilities - the internal search engine of a website that is responsible for indexing and finding its products. Say hello to eCommerce SEO.

In this second of a 5-part series on marketing optimization strategies, Single Entry Point's Mike Lascut offers step-by-step advice for improving search optimization. Transform your site's search functionality to improve user experience, and have major search engines index your pages for long-tail phrases that beat out your competition.

Some of the eCommerce SEO tactics Lascut covers include: determining your top search terms with web analytics; selecting targeted search terms; returning optimized content; improving user experience; and enhancing link architecture throughout your website.

According to Jupiter Media, 80% of visitors will abandon a site with poor search functionality. Get expert tips on SEO for eCommerce-enabled websites today, and achieve better search results and a higher ROI tomorrow.

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Forbes Media concluded in 2009 that email marketing and SEO are the most affordable marketing tools, and successful marketers know how cost-effective email marketing is for customer retention and acquisition.

But what if you could use advanced email marketing tactics to increase purchases on your ecommerce website right away? In the third of a 5-part series on marketing optimization strategies, Single Entry Point's Mike Lascut explains how to use email marketing segmentation to accelerate re-purchases.

Simply put, sending tailored emails to the right people, at the right time, will persuade more customers to re-order, sooner. Learn how segmenting your email lists on customer behavior, rather than demographics, will increase results and revenue, and how to measure resulting customer behavior to ensure results.

Whether they are a first time buyer or loyal customer, you can speed up their next purchase with these methods, and the process works equally well with both B2B and B2C sites. If you have an ecommerce website, you need to read this!