Marketing Strategy: Avoid Marketing Whiplash!

We have a marketer who is a good writer and has gotten quite good at attracting people to him and opting into his lists. Great so far, but what if his business is not growing fast enough or he is in a network marketing business, but really doesn't want to build a team? What if he starts looking for something, quicker, easier, requiring less time, etc. Essentially he is buying into the hype he originally was trying to help people avoid!

So this is where the marketing whiplash comes in. He starts promoting every product or system under the sun to the people with whom he has built trust, while giving the poor customer or potential business partner - Marketing Whiplash!

After steering his poor prospect in enough different directions to make her head spin, he has now lost all credibility and destroy the golden goose - his valuable opt-in list he worked so hard to develop.

Another example - a guy I know has established excellent visibility and ranking for his website, but his recommended network marketing business changed about 4 times in about a two month period! Can you imagine the poor repeat visitors experience? Ouch - Marketing Whiplash!

So how do you avoid subjecting your business prospects and customers to marketing whiplash - losing all credibility in the process?

• Check out the product or service thoroughly yourself before promoting it.


• Get feedback from other people you know well and are in similar circumstances to those you intend to promote it to.


• If a product or service changes, so you know longer want to recommend it, let your customers and prospects know why and explain why you have chosen something comparable or better. People understand that things change. However, make sure you're not changing your recommendations every month - or every week!

• Product & services you recommend should fit hand-in-glove. For example, you might recommend the Renegade Marketing System to help people learn how to attract people to them and learn how to utilize the internet in their marketing while promoting SiteBuildIt! - a system for setting up a quality website - those are complimentary tools.


• Don't recommend products/services that compete with each other, otherwise your customers are left wondering why they bothered purchasing the first product/service. Of course you may offer your prospect options, but explain the benefits and why each product or service would be better, depending on their circumstances.

For example, I have traditional business owners, as well as network marketers, opt-in to one of my lists requesting information about a card system I recommend for creating stronger relationships, improve follow up, increase referrals, improve customer retention and more. I am careful not to promote network marketing resources to this list because I may turn them off. I only send information that is of value to any business, the traditional business owner and the network marketer.

When someone opts-in to one of my lists, I always offer other items of value they can opt-in to that are of interest to them. In this way, I am learning a little more about my prospects wants and needs, and also can provide information and recommendations of value to each group. So if people also request the
7 Great Lies of Network Marketing ebook
from me, I know they have an interest in network marketing information and resources, and will provide it to that list.

This person is actually inflicting Marketing Whiplash on himself. This is a type of self-sabotaging behavior. This person wants to get everything in place before moving forward in his business and jumps from one marketing tool to another without implementing anything!

Now I can appreciate there is a lot of junk out there, so a person may try something that sounds good, but doesn't work. Then they are on a search for something that actually does work. However, the person who is creating marketing whiplash for himself isn't even tapping into the resource he spent money on before moving on to something else!

• focus on the most important activities that will move your business forward


• write down your business goals and work backward to establish the daily actions you need to take


• track your activities and your results


• choose resources that are working for others who have had similar circumstances to your own


• make a list of marketing ideas you want to learn more about and prioritize


• start implementing a few ideas or strategies first, once you are getting some results you can add more


• when you see an interesting tool or resource save it in your favorites or in your notes for future reference

So hopefully I have helped save some marketers' necks, as well those of their customers and prospects!

For more information and marketing help visit my website, contact me, or request a complimentary consultation.

To your marketing success!