Marketing With Squidoo

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Introduction to Squidoo Marketing

I enjoy marketing with Squidoo and it is working better every month.

Squidoo is rather difficult to explain. Here is part of the explanation of a Squidoo lens, taken from the FAQ:

"SO, WHAT'S A LENS?"

"A lens is one person's view on a topic that matters to her. It's an easy-to-build, single web page that can point to blogs, favorite links, RSS feeds, Flickr photos, Google maps, eBay auctions, CafePress designs, Amazon books or music, and thousands of products from hundreds of other trusted merchants. You can pick whatever content you want to put in your lens to bring context to your topic. Then, when someone is looking for recommended information, fast, your lens gets him started and sends him off in the right direction. It's a place to start, not finish."

I have been experimenting with a few different approaches to marketing with Squidoo, and I like using the link lists, RSS feed syndication, Amazon products, CafePress products, and feedback modules the best.

If I create a new category of lenses on Squidoo, I add that category to one of my main blogs and syndicate the blog posts in that category on the appropriate lenses. It works.

As more modules are added, it takes a bit of experimentation to find what works for you and what doesn't. Marketing is an art, not a science, so what works for me may not work for you and vice versa. It takes testing and tweaking to improve the effectiveness of your lenses.

Squidoo ranks highly in the search engines and this is a good way to build link love back to your other sites, blogs, and forums.

Try it. Highly recommended.

Market Yourself on Squidoo 

You are an expert on something!

Are you an expert on something? Build your own Squidoo lens and tell the world. It's free, and you may even earn some money from it.

Build one lens or a hundred or more. It's up to you.

Every organization, business, team, nonprofit, church, school, or club should have a lens telling us about yourself. Point back to your own website, or use your lens instead of a website.

If you have a blog, you can syndicate the feed from that blog using the RSS module. You can see some examples in this lens.

Or, if you are a bit more ambitious, every member of your organization can have a lens and you can create a group to tie them together.

The possibilities are endless!

Build your Squidoo lens today!

Marketing With Squidoo Links 

Seth's Blog
Seth Godin's riffs on marketing, respect, and the ways ideas spread.
Squidoo Marketing Community
Get better results with your Squidoo marketing.
Marketing with Squidoo
News and views on Marketing with Squidoo written by John Dilbeck.
21st Century Affiliate Marketing
News and views about affiliate marketing in the 21st century written by John Dilbeck
MySpace Made Easy: Simple CSS to personalize your page
When I set up my first MySpace page I was soooooo confused! As a web designer, I kept looking for the freakin HTML entry form. Four hours later, I realized that there isn't one. You just stick the code ANYWHERE. Well...duh! Since then I've discovered dozens of great ways to personalize my MySpace page.
Promote your CafePress Shop on MySpace
With millions of people on MySpace, it's no wonder why any ambitious CafePress shop owner would want the opportunity to market their store here. Find information about setting up your account, customizing your page, using your blog wisely, and joining the most appropriate groups for your merchandise
John Dilbeck and Friends : Squidoo Lenses
John Dilbeck and Friends - Squidoo is a site where many individuals create web pages, called lenses, each of which focuses on a particular topic.

Squidoo Marketing Community 

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Marketing with Squidoo 

News and views by John Dilbeck

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21st Century Affiliate Marketing 

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The Official SquidBlog 

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Marketing Stuff on Amazon 

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

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The Guerrilla Marketing Handbook

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The Long Tail: Why the Future of Business is Selling Less of More

Amazon Price: $24.95 (as of 11/25/2009) Buy Now

How do you market with Squidoo? 

I love talking about marketing, online promotion, and ways to use Squidoo and other websites to promote businesses and other organizations on the web.

I know you have an innovative way that you'd like to share or a question you'd like to ask. Your feedback is welcome here.

How are you using Squidoo for marketing?

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by johndilbeck

TwitterCounter for @johndilbeck

John Dilbeck lives in the mountains of western North Carolina, near the small town of Murphy. He loves living in the southern Appalachian mountain... (more)

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