by 14 people |
Introduction to Squidoo Marketing
Squidoo is rather difficult to explain. Here is part of the explanation of a Squidoo lens, taken from the FAQ:
"SO, WHAT'S A LENS?"
"A lens is one person's view on a topic that matters to her. It's an easy-to-build, single web page that can point to blogs, favorite links, RSS feeds, Flickr photos, Google maps, eBay auctions, CafePress designs, Amazon books or music, and thousands of products from hundreds of other trusted merchants. You can pick whatever content you want to put in your lens to bring context to your topic. Then, when someone is looking for recommended information, fast, your lens gets him started and sends him off in the right direction. It's a place to start, not finish."
I have been experimenting with a few different approaches to marketing with Squidoo, and I like using the link lists, RSS feed syndication, Amazon products, CafePress products, and feedback modules the best.
If I create a new category of lenses on Squidoo, I add that category to one of my main blogs and syndicate the blog posts in that category on the appropriate lenses. It works.
As more modules are added, it takes a bit of experimentation to find what works for you and what doesn't. Marketing is an art, not a science, so what works for me may not work for you and vice versa. It takes testing and tweaking to improve the effectiveness of your lenses.
Squidoo ranks highly in the search engines and this is a good way to build link love back to your other sites, blogs, and forums.
Try it. Highly recommended.
Market Yourself on Squidoo
You are an expert on something!
Build one lens or a hundred or more. It's up to you.
Every organization, business, team, nonprofit, church, school, or club should have a lens telling us about yourself. Point back to your own website, or use your lens instead of a website.
If you have a blog, you can syndicate the feed from that blog using the RSS module. You can see some examples in this lens.
Or, if you are a bit more ambitious, every member of your organization can have a lens and you can create a group to tie them together.
The possibilities are endless!
Build your Squidoo lens today!
Marketing With Squidoo Links
- Seth's Blog
- Seth Godin's riffs on marketing, respect, and the ways ideas spread.
- Squidoo Marketing Community
- Get better results with your Squidoo marketing.
- Marketing with Squidoo
- News and views on Marketing with Squidoo written by John Dilbeck.
- 21st Century Affiliate Marketing
- News and views about affiliate marketing in the 21st century written by John Dilbeck
- MySpace Made Easy: Simple CSS to personalize your page
- When I set up my first MySpace page I was soooooo confused! As a web designer, I kept looking for the freakin HTML entry form. Four hours later, I realized that there isn't one. You just stick the code ANYWHERE. Well...duh! Since then I've discovered dozens of great ways to personalize my MySpace page.
- Promote your CafePress Shop on MySpace
- With millions of people on MySpace, it's no wonder why any ambitious CafePress shop owner would want the opportunity to market their store here. Find information about setting up your account, customizing your page, using your blog wisely, and joining the most appropriate groups for your merchandise
- John Dilbeck and Friends : Squidoo Lenses
- John Dilbeck and Friends - Squidoo is a site where many individuals create web pages, called lenses, each of which focuses on a particular topic.
Marketing With Squidoo
Tips and techniques from successful lensmasters
This is a list of Squidoo lenses that offer tips and techniques to help you improve your results when marketing with Squidoo.
Please vote for the lenses that offer the best information about improving your Squidoo marketing efforts.
If you know of an excellent lens that isn't in the list, please add it, and don't forget to reload the page and vote for it.
We're just getting started with this list, so come back and check it later!
(Off topic lenses will be deleted.)
What People Buy & How To Get Them To Buy It From You!
PayDay came and went as usual and I was curious to more...2 points
EelKat's Secrets To Squidoo Success
On April 17, 2007 I joined Squidoo and had no idea more...2 points
Online Promotion
I have decided to take a look at my online promoti more...2 points
The New Affiliate Marketer
OK. So I'm a wannabe entrepreneur from Manchester more...2 points
How To Squidoo With A Lotta Help From My Friends
This lens presents my archive of Squidoo resources more...1 point
How to Run a Successful CafePress Shop (and make lots of money!)
CafePress is THE online place to become your very more...1 point
PotPieGirl says - Let's Make Money with Squidoo !!
Hello! My name is Jennifer. I live outside Atlanta more...1 point
Squidoo Tools, Resources, and Guides
Squidoo Tools, Guides, Lens addons, Linkbuilding t more...1 point
Part 1: Affiliate Marketer Tips and Tricks For BIGGER Check$ (a small collection of advice, learned from experience)
Being a successful affiliate marketer has nothing more...1 point
Stumbleupon explained for lensmasters
Stumbleupon is great fun, and a tool for self-prom more...1 point
SEO for squidoo - getting found in google: search engine optimization
SEO - search engine optimization - has many differ more...1 point
Squidcasting - how to squidcast on squidoo
Squidcasting is THE way to let people within squid more...1 point
Great Squidoo Groups Lensography
This lens was started because I just got tired of more...1 point
Vox - blogging made simple and (more) social
I recently found Vox through a web search. It turn more...1 point
How To Use Friend Feed
Friend Feed is a Web 2.0 feed amalgamation site th more...1 point
Affiliate Profit for Beginners
Affiliate Marketing is a perfect business to be ad more...0 points
Squidoo Marketing Community
Fetching RSS feed... please stand byMarketing with Squidoo
News and views by John Dilbeck
Fetching RSS feed... please stand by21st Century Affiliate Marketing
Fetching RSS feed... please stand byThe Official SquidBlog
Fetching RSS feed... please stand byMarketing Stuff on Amazon
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Amazon Price: $17.13 (as of 11/25/2009) 
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Amazon Price: $18.00 (as of 11/25/2009)
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Amazon Price: (as of 11/25/2009)
The Guerrilla Marketing Handbook
Amazon Price: $13.57 (as of 11/25/2009)
The Long Tail: Why the Future of Business is Selling Less of More
Amazon Price: $24.95 (as of 11/25/2009)
More about marketing with Squidoo
This list points to more information about marketing and Squidoo found on blogs and websites.
Please vote for your favorites. If it isn't listed, please add it. Don't forget to reload the page and vote for it.
(Off topic links will be deleted.)
Pepperjam and Squidoo Tutorial | Captain Squid
As promised, I'm going to walk everyone through a more...1 point
How do you market with Squidoo?
I love talking about marketing, online promotion, and ways to use Squidoo and other websites to promote businesses and other organizations on the web.
I know you have an innovative way that you'd like to share or a question you'd like to ask. Your feedback is welcome here.
How are you using Squidoo for marketing?
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- Gretchen_Lee_Bourquin Gretchen_Lee_Bourquin Aug 24, 2008 @ 7:53 am
- Every little bit helps. Thanks for the tips!
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- JaguarJulie JaguarJulie Aug 13, 2008 @ 12:34 pm
- John -- Thanks for the support with regards to my grassroots effort -- I generally like to drive traffic both to and from my Squidoo lens for a synergistic effect. I blog about Squidoo and of course I've written lenses about my blogs -- and I market through my websites. Terrific resource you've set up. 5*****
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- poddys poddys Aug 7, 2008 @ 8:38 pm
- Marketing is everything, creating the lens in the first place is only the opening move. 5*****
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- The_Homeopath The_Homeopath Aug 7, 2008 @ 11:39 am
- Forums, blogs, social interactions. Those work the best for me, I keep Dale Carnegie in the back of my mind.
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- mulberry mulberry Aug 7, 2008 @ 4:15 am
- Making a lens is only, well, 10% of "the battle; marketing it is the rest. Great lens!
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- newenglandsportsfan newenglandsportsfan Aug 3, 2008 @ 7:52 am
- Hi John. This is pretty solid information and will definitaly help me build better Squidoo lenses.
Many thanks!
Phil Carter
http://squidoo.com/newenglandprosportsteams
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- tnhuckaby tnhuckaby Sep 21, 2007 @ 3:27 pm
- I think that there are many non profit organizations that could use social media better to get the word out about what they're doing. So as a social entrepreneur, I built http://www.squidoo.com/angelfoodministries lens.
I have lots of home business lenses though too.
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- StuartStirling StuartStirling Mar 14, 2007 @ 12:50 am
- Hi there. Nice lens. Yes I love using squidoo to help me with my marketing too. Thanks and good luck to you. www.lazymanspaycheck.com
by johndilbeck
John Dilbeck lives in the mountains of western North Carolina, near the small town of Murphy. He loves living in the southern Appalachian mountain... (more)
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