This lens will help you shine light on every little barrier blocking True North, so every person in marketing and sales becomes a process improver. It will help you standardize the marketing processes; not the work. And the processes become your processes; not those of every competitor. The emphasis is on improving human creativity so everyone in sales and marketing has the right things to do ... and so your budget is spent effectively and efficiently ... and you will release your potential for competitive advantage.
Managing the Department
- Managing the Marketing-Sales Divide
- We all face the frustration marketers experience at the difficulties in getting their strategic brand message translated into equity-building, price increasing, margin-enhancing results by the sales force.
- Integrating Sales and Marketing
- The integration between marketing and sales is becoming an imperative for companies. This Best Practice paper discusses practical considerations in building an integrated sales and marketing team. Free Registration required.
- Guided Selling Blurs Marketing and Sales
- If you think that marketing and sales can't work together, think again. Learn how to blur the line between marketing and sales and reap profitable results by using the latest online strategies.
- Idea vs. Implementation
- Given all of the attention on accountability in marketing, it is a little shocking that only 63 percent of the respondents to a recent Reveries survey say that the feasibility of a marketing idea's implementation is usually factored into its planning.
- When it Comes to CRM, Where Would You Put Your Money?
- Based on this survey, marketers apparently would bet the farm on CRM instead of mass marketing.
- Learning from Our Mistakes
- CMO Magazine cites the big marketing bloopers of 2005. Stand back and don't let history repeat itself.
Marketing Techniques
- Anticipating Customer Behavior
- "Know your customers and give them what they want" is the fundamental principle of marketing. This principle is simple in theory, but increasingly challenging to put into practice. Short of being a mind reader or having a crystal ball, it's difficult for marketers to know what's on a customer's mind today, or anticipate what the customer may need or want tomorrow.
- Customer Relationship Marketing
- This tutorial from the American Marketing Association covers the basic elements and advantages of a customer relationship management strategy. Free registration required.
Managing the 4 P's
- Wikipedia on Product Management
- The popular online encyclopedia provides "product management" as one of the "Four P's" of marketing: Product, Price, Promotion and Placement.
- Wikipedia on Pricing
- The popular online encyclopedia provides "pricing" as one of the "Four P's" of marketing: Product, Price, Promotion and Placement.
- Wikipedia on Channel Distribution
- The popular online encyclopedia provides "placement" as one of the "Four P's" of marketing: Product, Price, Promotion and Placement.
- Wikipedia on Promotion
- The popular online encyclopedia provides "promotion" as one of the "Four P's" of marketing: Product, Price, Promotion and Placement.
