Sunny Cervantes: The Marketing Girl is a Marketing Consultant

WHAT QUALITIES SHOULD YOU LOOK FOR IN A MARKETING CONSULTANT?

Ahem.

A good marketing consultant should be able to listen. Very, very well.

He is not in love with himself. When a marketing consultant peppers his sentences with "I" and "my" - RUN! He has no intention of listening to you. Ever.

Go for one with a solid marketing background and extensive marketing experience. Do not let an MBA fool you. An MBA does not automatically mean marketing expertise. It just means he's diligent.

Fear the marketing consultant who is barely computer literate and does not possess internet savvy. He is obsolete.

Being able to save a document on Microsoft Word or open a Friendster profile does not count. An 8-year-old can do that for free.

While this is not required, a marketing consultant with a creative flair would be nice. . After all, how can one evaluate marketing and advertising tools if he has the creativity of a gnat?

Visit me at my marketing blog.

Sunny Cervantes' core marketing competencies includes:

Extensive knowledge in marketing and product management.

Extensive knowledge in brand building and management.

Extremely adept in the conceptualization, implementation, management and evaluation of marketing strategies and programs.

Highly skilled in other significant areas of marketing such as forecasting, product development, packaging, advertising, public relations, sales, distribution, customer relations/service and promotions among others.

Highly proficient in conceptualizing and implementing various marketing and promotional programs designed to optimize sales, profit and increase market share.

Extensive knowledge in market research such as UAI, FGD, blind product tests, packaging tests, advertising tests and brand name studies among others.

Equally adept in data analysis such as sales and profit analysis, industry and competitive analysis as well as market and consumer profile and segmentation.

Extensive advertising knowledge and experience specifically in the conceptualization design and layout of various communication materials needed for marketing, advertising and public relations requirements such as brochures, posters, leaflets/flyers, AVPs and press kits among others.

Highly skilled at conceptualizing advertising copy, press releases, articles and web copy.

Experienced in serving as product spokesperson for trade shows, product tours, press junkets and other media related events.

Adept at estimating financial impact of proposed marketing strategies such as break even and ROI.

Extensive experience with mentoring entrepreneurs and other marketing professionals on the different aspects of marketing.

Highly capable of managing multiple development projects under tight deadlines and tight budgets.

Extensive experience working with international clients.

Solid background in the following industries: FMCGs, pharma/medical and hotels/tourism/leisure and travel.



If you want to pick my marketing brain or ask for my detailed CV, email me at: themarketingaddict(at)gmail(dot)com.

Too many, too long and I only have 10 fingers with which to type. Come and visit my blog instead! You can subscribe to my feeds or newsletter.

I will see you at: Confessions Of A Marketing Addict

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