Marketing Bookshelf:: Recommended Reading For Business, Marketing Professionals and Entrepreneurs

I have put together an informative list of Recommended Reading Material that will help you take your business to the next level. While I am by no means a book worm, I happen to be be a prolific reader. I typically read 2-4 business or marketing books per month. Here are some of the books that you will see on my bookshelf.

If you can find 1 gem in any book and apply it to your business you can ccontinually improve and innovate. I have found hundreds of ideas that I have applied to my businesses with varying degrees of success. Some ideas work and some don't.

As a general rule: about 4 out of 10 ideas seem to work on some levl. For me that is great (if I was a baseball player and hit 400 I would be in the hall of fame), but the real key is to continually innovate and try new ideas. I occasionally hit a few home runs, but the real key is to step into the batters box and swing.

I normally dislike sports analogies for business, but this one just fits so perfectly. 

Happy Reading!

Rodney Rumford