Marketing Bookshelf:: Recommended Reading For Business, Marketing Professionals and Entrepreneurs

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I have put together an informative list of Recommended Reading Material that will help you take your business to the next level. While I am by no means a book worm, I happen to be be a prolific reader. I typically read 2-4 business or marketing books per month. Here are some of the books that you will see on my bookshelf.

If you can find 1 gem in any book and apply it to your business you can ccontinually improve and innovate. I have found hundreds of ideas that I have applied to my businesses with varying degrees of success. Some ideas work and some don't.

As a general rule: about 4 out of 10 ideas seem to work on some levl. For me that is great (if I was a baseball player and hit 400 I would be in the hall of fame), but the real key is to continually innovate and try new ideas. I occasionally hit a few home runs, but the real key is to step into the batters box and swing.

I normally dislike sports analogies for business, but this one just fits so perfectly.

Happy Reading!

Rodney Rumford

Book of the Month: You Gotta Read This!

This is my Recomended Book of the Month.

If drug dealers make so much money how come most of them live at home with their mothers? What is more dangerous: a Pool in your backyard or a Gun in the house? A totally unconventional look at situations from a statistical perspective. Wow. Really Freaky and Informative.

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

by: Steven D. Levitt, Stephen J. Dubner

Amazon Price: (as of 12/08/2009)

The Latest Business News from Business Week.

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Marketing Online Effectively

Blog: Understanding the Information Reformation That's Changing Your World

by: Hugh Hewitt

Amazon Price: $9.61 (as of 12/08/2009)

Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture

by: David Kline, Dan Burstein

Amazon Price: (as of 12/08/2009)

Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

by: Jeremy Wright

Amazon Price: $20.40 (as of 12/08/2009)

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

by: John Battelle

Amazon Price: (as of 12/08/2009)

Winning Results with Google AdWords

by: Andrew Goodman

Amazon Price: (as of 12/08/2009)

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines

by: Eugene Mordkovich, Boris Mordkovich

Amazon Price: $20.65 (as of 12/08/2009)

Get the Latest Business News From Wired Magazine

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You Gotta Read These Books:: My Personal Favorites List

I have found ind impolemented many ideas from the following books. This does not make these the best books however. But these just happened to really get my mid buzzing with new and innovative ideas. I also took some old ideas and applied them to todays world.

They Made America: From the Steam Engine to the Search Engine: Two Centuries of Innovators

by: Harold Evans

Amazon Price: $26.40 (as of 12/08/2009)

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

by: Steven D. Levitt, Stephen J. Dubner

Amazon Price: (as of 12/08/2009)

Crossing the Chasm

by: Geoffrey A. Moore

Amazon Price: $12.23 (as of 12/08/2009)

Execution: The Discipline of Getting Things Done

by: Larry Bossidy, Ram Charan, Charles Burck

Amazon Price: $18.15 (as of 12/08/2009)

Marketing Management (12th Edition)

by: Philip Kotler, Kevin Lane Keller

Amazon Price: (as of 12/08/2009)

How to Win Friends & Influence People

by: Dale Carnegie

I know this a very very old book but it changed my thoughts about 20 years ago

Amazon Price: $7.99 (as of 12/08/2009)

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Oldies But Goodies

while most of these books are somewhat older; I have found the basic principals still ring true and carry value in todays world.

If you have not read any of these, i recommend that you do.