Inspirations for the direct marketer
This lens will provide information from various sources of interest to people in direct and online marketing.
Below the Line - the blog about direct marketing
Direct marketing industry insights, trends and resources.
Fetching RSS feed... please stand byFollow me on Twitter
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- The holidays make me want to have kids; mainly so I can send a picture xmas card instead of having to write lengthy personalized greetings.
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- I was surprised to see such bad teeth in the U.S. http://ow.ly/Tdmd #expat #repat
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- BestBuy not a secure place 2 recycle RT @BestBuyMobile Unfortunately we can't stop them. It is not our property, as it is a public drop off.
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- Just saw 2 guys stealing mobile phones out of the recycling drop off at Best Buy. Alerted store employee who did nothing. Disgraceful! #FAIL
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- Cardiac 'Cats lose in an OT heartbraker. #fb
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- Let's go 'Cats! I'm watching the game at The Republic in SF. #OutbackBowl
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- Dear LinkedIn: you suggest a single person, then offer as a feedback option "I don't know them". Grammatically incorrect.
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- #NewYearsResolution Drink more water. What's yours?
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- @kaigani Hey Kai, sorry, haven't been online. If you still want info on a virtual PA and offshore coding etc. I'll send u a couple of links
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- @robertbravery @mikecj Thanks! I think I need to re-crop it... it's on my post-holiday to do list!
New Twitter Search
Social Media
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- RSSirteubal
- we are social / social media agency / online PR agency / online word of mouth marketing agency / conversation a... http://wearesocial.net/
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- wpmu_dennis
- Reading: 10 things social media can't do for you - Tire Business http://bit.ly/5jWfL2
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- ozdj
- RT @jowyang List of Social Media Measurement KPIs http://is.gd/5OWM7 (via @M_Hickinbotham)
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- AyushSharma
- RT @SupplyChainBlog: Supply Chain Benchmarking and Networking Event via social media http://bit.ly/68Wn4W #supplychain #LinkedIn #facebo ...
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- Mysticle
- ~ 13 How to Improve Your #Writing Skills via Social Media http://bit.ly/6rJCo3 via @WebStudio
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- jkloren
- @SourcePOV Like the idea of building list of social media usages / use cases. #smchat
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- WarrenWhitlock
- "I've been doing social media my whole life" @deanhunt
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- BusinessDotGov
- Using Social Media to Connect with Other Entrepreneurs - good tips from @OPENforum http://ow.ly/TpeU
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- carbonoutreach
- Chatting with @dcarli about how effectively Mexico could use social media outlets for #COP16 via Skype. Feel like recording this!
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- marcdanziger
- Six (very good) indications that you need a new social media expert...http://bit.ly/728Ev1
Direct Marketing books on Amazon
Successful Direct Marketing Methods, Seventh Edition
This is the essential guide for anyone looking to learn more about direct marketing
Amazon Price: (as of 01/06/2010) 
The Tipping Point: How Little Things Can Make a Big Difference
Useful and interesting - a quick read
Amazon Price: $7.49 (as of 01/06/2010)
Useful sites for direct marketers
- Basecamp
- Online project management tool online
- Senduit
- A godsend for sending large files
- Information Commissioner's Office
- Useful info about data protection (UK)
- Direct ListFinder
- Find direct marketing lists to rent
- DMA
- Direct Marketing Association (UK)
- DevonInspiration Ltd.
- Marketing agency offering:
* Marketing strategy
* Communication Opportunity Mapping
* Loyalty program communications
* E-mail and print newsletters
* Direct mail
* Web site analysis
* Information architecture
* Copywriting
* Project management
* E-mail address acquisition
* Member-get-a-member
* Blogging and blog marketing
* Vox pops
* Viral marketing
Social Networking Blog Posts from Google Blog Search
- Ubuntu 10.04 Lucid Lynx's Social Networking Features | fsdaily.com ...
- Social media and social networking are huge now-a-days, with Twitter, Facebook and the like being hu...
- Zoogle.com launches Catholic social networking venture ...
- A new Catholic social networking website named Zoogle is claiming that a ?new era? in mass commu...
- Web 2.0 Suicide Machine Writes Off Social Networking Sites – The ...
- HowStuffWorks.com blogger Chris Pollette writes about how people are writing off social networking s...
- What drives millions to social networking sites? | Science ...
- Agencies Sydney, Jan 6 - Curiosity to know about other people's lives and self-expression drive mill...
New Media Blog Posts from Google Blog Search
- 'The Good Wife' Watch: New Media Drama - ArtsBeat Blog - NYTimes.com
- The firm sues Duke Rosco, a monomaniacal talk show host whose reckless video vigilantism against the...
- The 5 Myths of TV Viewership: What You Don't Know Might Surprise ...
- TV remains the dominant medium for content consumption across the 3 screens, even with the growing p...
- Americans' job satisfaction falls to record low - New Media ...
- Check this out! http://finance.yahoo.com/news/Americans-job-satisfaction-apf-1483464009.html?x=0.
- Beet.TV: Five New Media Trends to Watch in 2010
- Now that the new decade has started, what new media trends should you be looking out for? In this fi...
Blog posts about Below the Line Marketing
Direct Marketing on Wikipedia
Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific "call-to-action." This aspect o...
Below the Line on Wikipedia
Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organizational business and marketing communications, are advertising techniques.
Promotion can be loosely classified as "above the line" or "below the line".
Promotional activities carried out through mass media, such as television, radio and newspaper, are classed as above the line promotion.
The terms "below the line" promotion or communications, refers to forms of non-media communication, even non-media advertising. Belo...
Inspiration Photos from Flickr
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![so 90s by Tant C [will catch up one day...]](http://static.flickr.com/4038/4248485239_4a862e7b26_s.jpg)
so 90s
![so 90s by Tant C [will catch up one day...]](http://static.flickr.com/2668/4249260736_faf15df7f0_s.jpg)
so 90s
Power of Jargon
just before the snow
by DevonInspiration
DevonInspiration Ltd. is about inspiring creative ideas and intelligent marketing solutions through understanding how traditional direct marketing, ne...
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