Marketing Ethics and Criticism
Is Marketing ethical? Is marketing socially responsible? What is the philosophy of marketing? Caveat Emptor!
The function and practice of marketing has been criticised because it is claimed that it deliberately creates partial truths about products and services and exploits the fears and weaknesses of fellow human beings.
It is frequently claimed that the ethics of marketing can be criticised because it is the only business function that deliberately sets out to emphasise the gap between a persons reality and their expectations in such a way that people feel 'lacking' in either self esteem or posessions so that they feel compelled to close the gap by unnecessary spending.
Personal critcisim is often levelled at practioners who are characterised as vapid unscrupulous indidviduals who believe they hold superior knowledge about human behaviour, motivation, persuasion, influence.
Academically the profession is criticised from a managerial standpoint because it exists in state of torpid uncriticality...making claims to be a 'profession' when it is only attracts self opinionated gurus and mystics with a lack intellectual rigour and commercial discipline
Philosophically much of the critical position towards marketing takes a post modern standoint in opposition to the predominantly positivistic and managerialist stance of much of the pro-marketing academic and business management literature. Customers and markets are seen as resources to be exploited for shareholder gain, and scant regard is paid to the systemic problems that such behaviour creates.
For over 100 years marketing management has sought scientific credibilitity. Perhaps the most influential thought leader in that regard is Philip Kotler In his view customers are there to analysed and understood in order that their needs can be supplied by competitively differentiated value propositions. His work avoids many of the ethical consequences of such an approach.
The 'marketing way' either explicitly or implicitly endorses the philosophy of Milton Freidman and the belief that the ends justifies the means. In other words businesses are accountable to shareholders and shareholders alone.
Marketing as a profession nevertheless suffers from a continual identity crisis. Profesionally it distinguishes between 'marketing as a business environment aware philosophy' and marketing as a customer facing function The former characterises marketing as a fundamental and strategic process that guides the sustained competitiveness of the organisation (something that public service organisations naturally struggle with) the latter talks about marketing's 'jobs' in managing product & service development, pricing, channels to market, communications, service, relationships, and image. (The marketing mix)
The man in the street and many businesses (much to the annoyance of many marketing professionals) just regard marketing as responsible for influencing and persuading people to buy things by face to face selling and/or advertising Both of these things become associated with and represent the 'brand' and brand management is perhaps the most strategically important aspect of daily marketing management. Marketing in the minds of the public and many managers is associated with slapping lipstick on pigs and is sometimes disparigingly refered to as the the colouring in department
That said marketing is commonly understood to be in the persuasion business, and in doing that it naturally presents a biased version of products and services. Caveat Emptor is the cry and the best defence against what Bob Cialdini calls the 'Compliance Professionals
Contents at a Glance
Hugh's Fish Fight
The disgraceful waste of fish is highlighted by this campaign to show the folly of politicians and big business.Hugh Fearnley-Whittingstall points out that "Half of all fish caught in the north sea off the UK are thrown back overboard dead"
Hugh's Fish Fight
Marketing Robots
the people who use marketing uncritically
The Lunatics have taken over the asylum
A physicist's view on branding
Pseudomarketing: scholasticism and bureaucracy
The Augean stables of academic marketing
Marketing Thinking or Clientomania: What distinguishes a real marketer from a marketing robot
Amazon Price: $18.99 (as of 02/15/2012)
A great book for making sure you keep your feet and mind firmly on the ground when it comes to the pratice of marketing management.
Marketing and Social Responsibility
The Robin Hood Tax
The excesses of the banking fraternity have focussed attention on the implications of having a completely unchecked free market system. Modern marketing was born out of the system of free market economics and must take some responsibility for creating a particular 'mind set' that leads to particular types of executive behaviour.
The good news is that 'market orientation' also implies that organisations should respond to changes in markets and the needs attitudes and aspirations of customers.
The Robin Hood Tax is just one example of how an industry can respond to needs of its customers.
As RHT says "A tiny tax on bankers that would give billions to tackle poverty and climate change, here and abroad.
This tax on banks - not you or I - has the power to raise hundreds of billions every year. It could give a vital boost to the NHS, our schools, and the fight against child poverty in the UK - as well as tackling poverty and climate change around the world.
Not complicated. Just brilliant."
The Robin Hood Tax Tweets
Marketing - A Critical Introduction
This is an excellent introduction what for most marketing professionals would regard as 'off piste'. Chris Hackley introduces the themes and perspectives that are usually reserved for obscure academic tomes. I love this book. If you are interested in re-instating the human being into marketing management then grab yourself a copy.
Marketing: A Critical Introduction
Amazon Price: $32.59 (as of 02/15/2012)
Deception In The Marketplace
Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection
Amazon Price: $24.38 (as of 02/15/2012)
David Glen Mick, University of Virginia says... "Like any other powerful tool, marketing can be used for good or evil. The authors paint a vivid picture of the dark side of marketing. Persuaders who prey on vulnerable populations such as children and seniors have remained hidden while wielding their arsenal of marketing weapons. This book pulls them out of the shadows by describing their shapes, forms, and tactics."
An article published on Yahoo in March 2010 reveals some 'supermarket 'tricks' that might decieve the unwary. These include, going for bigger sizes (e.g. 880 gram) that are sold at premium compared to buying two 400 gram products which works out cheaper, coffe shops used to 'up-sell', and changing the layout to stop habitual buying. The defence against these dark arts? Have a strict budget, and treat shopping as the necessary chore it is not a 'days out entertainment'
Trust and Sustainability Essential Features of Business Models
Confederation of British Industry Report
The CBI Report The Next 10 Years highlights that business needs to respond to the changing needs and expectations of society.
In particular they say business must take a more responsible attitude to sustainability and they must re-double their efforts to be seen to act in an authentic and trustworthy manner.
"The business environment of the next decade will be significantly different to what might have been expected just
two years ago"
Who's Marketing's Ethical Bad Boy?
Please add and rank. Give and alledged issue too.
Nikebiz : NIKE, Inc. Official Site, the world's largest, leading athletic brand
Cheap labour?1 point
http://walmartstores.com/
Employee relations?0 points
Welcome to lloydstsb.com
Mis-selling?0 points
Do Social Networking Companies Behave Ethically?
Are members of social networking sites exploited by the owners of the sites they use?
image credit - Blendworx
The people that design and run social networking sites are obviously skilled at the 'behind the scenes' programming that makes their sites run. They clearly known alot more about the technicalities of social networking site design than the majority of their users (customers!)
Maryannaville pointed out this article...
To Muse which explains how sites such as Digg and Facebook book alledgedly steal contributers content and montetise it for their own advantage. This theme is also picked up by Mihaela Lica in this article titled Social Media Traffic Thieves
Manipulation and exploitation of customers is wrong. Taking advantage of their lack of understanding and knowledge is unethical. Being opaque about the way in which so called 'features' benefit the user is deceptive.
Customer Sovereignty
How To Assess The Ethics and Transparency of Business Values
Recognise the face? Its Quark the Ferengi bartender from Star Trek. Quark has a reputation for being unscrupulous in his commercial dealings. How much does Quark represent the dealings of modern business?
N.Craig Smith Professor of Marketing at Georgetown University wrote a paper in 1995 entitled Marketing Strategies For The Ethics Era
It was published in the Sloan Management Review volume 36 issue 4.
In his abstract Professor Smith says:
"Marketing strategies are increasingly subject to public scrutiny and are being held to higher standards. Caveat emptor is no longer acceptance as a basis for justifying marketing practices..Today, consumers' interests are increasingly favored over producers' consumers can make informed choices, and less capable consumers are offered special protection. The author provides a practical framework - including the consumer sovereignty test - for marketers to apply to their decision making."
Smith suggested that Businesses just like the products they produce could be labelled in a way that showed their attitude and performance in respect of:
Consumer Capability - (is the consumer vulnerable?)
Information - (are expectations and promises realised?)
Choice - (do customers have an opportunity to switch?)
His checklist is elaborated in the paper to include aspects of:
Product Policy - product safety, deceptive packaging, planned obsolesence etc
Marketing Communications - questionable sales techniques, misrepresentation, conflicts of interests, ie pushing products not best suited to the customer, puffery, advertising as hidden perusader.
Pricing deceptive, unfair
Distribution selective, deliberate shortages
How these issues echo today with the 2009 financial crisis.
Greenwash
Marketing Ethics and Corporate Social Responsibility
If a new mobile requires a plastic case then the extractive industries will have been used to provide the raw material. What if that plastic laptop case directly contributed to the exploitation of indigenous people and spoiling the planet? Should marketers take more responsibility?
Earth Matters: Indigenous Peoples, the Extractive Industries and Corporate Social Responsibility
Amazon Price: $65.00 (as of 02/15/2012)
Provokes thinking about marketing responsibilities start and finish.
An academic review can be found in the Organization Studies September 2009 volume 30, 9
Links Suggesting That Marketing might be unethical and deserves criticism
If you agree, add links (proof!) that help me make my case
Add a link that shows Marketing is unethical
Define Ethics
Business ethics training comes in two forms -- one more...1 point
Ethical Consumer. The UK's alternative consumer organisation
the UK's leading alternative consumer organisation more...1 point
BBC NEWS | UK | Children 'damaged' by materialism
Most adults in a UK survey believe children are be more...0 points
BBC - Health - Ask the doctor - Depression and shopping
Why many people become shopaholics to cope with th more...0 points
Ethics of Influence & Persuasion
The science of persuasion, compliance, marketing & more...0 points
Affluenza - Wikipedia, the free encyclopedia
British psychologist Oliver James asserts that the more...0 points
Is brain chemistry to blame for shopping too much? - nzisus
If 'gambling' is substiuted for shopping, or consu more...0 points
How to Avoid Being Enslaved by Consumerism - Lifehack.org
"It is preoccupation with possessions, more t more...0 points
Have You Fallen for these 7 Negative Attitudes Pushed by the Media?
A preoccupation with owning things is a poor attem more...0 points
BBC NEWS | Education | Spoilt children 'disrupt schools'
Primary schoolchildren spoilt at home can disrupt classes more...0 points
BBC NEWS | Education | Children 'bullied over brands'
Brands are more influential to children than the o more...0 points
Wickedly Evil Social Marketing Tactics // Blogging Groups for Bloggers // BlogCatalog
Leading edge social marketing - bookmarking tactic more...0 points
ChaosScenario: Advertisers Suck
bringing order to a new age of marketing0 points
Ethics and Marketing
- The Euro MBA market: conservative, competitive
- ETHICAL evangelism among MBA academics does not interest members of their market, according to a new UK survey from research consultants Carrington Crisp for the European education quality control agency and an association of business masters providers ...
- Quinn proposes constitutional amendment allowing voters to pass ethics reforms
- Pat Quinn is calling for the public to be given the power to enact ethics reforms without going through the Illinois Legislature, a constitutional change he's marketing as the "Lincoln Amendment." The amendment would let Illinois voters put new ethics ...
- What Joe Paterno Can Teach Us About Boot Camp Marketing
- Boot camp marketing experts must also approach their trade with a sense of morality and ethics. Joe Paterno once said, ?Losing a game is heartbreaking. Losing your sense of excellence or worth is a tragedy.? Also, he said, ?Success without honor is an ...
- Ethics 20/20 Is Lauded on Tech Proposals, Rejects Plea to Lower Barriers to ...
- By Joan C. Rogers NEW ORLEANS?The ABA Commission on Ethics 20/20 rejected Feb. 3 a proposal to recommend eliminating the disciplinary rule that generally prohibits lawyers from paying others to recommend their services. The idea was proffered by the ...
Marketing seen critically
Who Controls Your Wallet?
Criticised Marketing links
- Wikipedia Marketing ethics
- The wiki take on Marketing ethics
- Wikipedia Ethical marketing
- The wiki take on Ethical marketing
- Wikipedia Ethical marketing
- The wiki take on Ethical marketing
- The Centre for sustainable design
- The Sustainable Marketing Knowledge Network, leading the way in the integration of marketing and sustainability, by providing a support network for marketers.
- Principled Profit
- Principled Profit: Marketing That Puts People First By Shel Horowitz
- Ethics in Social marketing
- Ethics in Social Marketing By Alan R. Andreasen
- Parents for Ethical marketing
- Consumer marketing is everywhere. On television. In magazines and newspapers. On the Internet and on school buses. On billboards and on bus shelters. On milk cartons and cereal boxes.
In our public schools.
And it's almost impossible to buy anything for a child without a "brand identity." Barbie, for example, can be found on everything from band-aids to board games to backpacks.
As parents, we know there's a problem. We argue with our kids about what to buy, what to wear, what to watch and what to play. We know what is best for our kids, yet sometimes we give in when we know we shouldn't. - Consumer Manipulation
- We all know there are ways that that businesses use to manipulate our buying behavior to get us to buy more. We know there are many techniques and other stimuli, which affect us and we know that they are often employed in businesses.
- Covert Hypnosis
- Dr. Joe Vitale is one of the worlds most respected experts in metaphysics and attraction. He is known for his ground-breaking work in spiritual marketing and copywriting via the Internet.
- Home of the Ethical Brand Identity
- Ethical Brand licenses qualifying entities to use the Ethical Brand Identity so that genuine and authentic ethical products and services are easy to identify in the marketplace. Licenses to use the Ethical Brand Identity are not for sale, but granted on the basis of continuous monitoring. Register
- Ethical Performance | corporate social responsibility | socially responsible investment | csr | sri | news
- the independent global newsletter on corporate social responsibility and socially responsible investment
- Choose Cruelty Free
- Choose Cruelty Free, This site is dedicated to the prevention of cruelty to animals and provides an excellent resource for all those wanting to understand what they can do to help
- The Nestle Boycott
- Breastfeeding.com - breastfeeding information & support, video clips, directories of Doulas, Midwives, and Lactation Consultants, Ask an LC, and social networks for both moms and medical professionals.
- Pharmaceutical Co. Ethics
- · Companies violate own ethical codes, says study · Patient group promotions bypass ban on advertising
- Be a Better Liar - May 1, 2005
- Seth Godin's view
- Ethics of Influence & Persuasion II
- The science of persuasion, compliance, marketing & propaganda from a psychological perspective.
- buyer behaviour - case study: influence of children on buyer behaviour
- buyer behaviour - case study: influence of children on buyer behaviour
'Bad Marketing' Books
off the rails
Bad Marketing
What others have to say
- Bad Marketing
- If you want to market smart, you have to know how to avoid the scams, and how to spot the people who are ignorantly telling you to do things that will waste your time. Point by point, you can look up all the negative strategies here, and find out just why they will hurt, or what it is that makes them risky.
- The Phony Voice
- Does your marketing sound like this? You might have been able to get away with this 15 years ago but since social media has allowed people to opt out this kind of insincere over-dramatization you need to be careful.
- Is Marketing Evil
- As I've said before, marketing is a tool for research and development, not inherently evil or dangerous in itself.
- The Root Of All Evil
- I'm a marketing student who rants and raves about how marketing has killed music and the horrible phenomenon of packaged music. I'm a marketing student who throws away junk mail and channel-surfs right by commercials. I'm a marketing student who rudely hangs up on telemarketers. I'm a marketing student who's 99% cynical but has still retained that 1% idealism that refuses to go away no matter how deep I try to bury it.
- Is Marketing A Church Evil?
- Some people believe the church can be more effective by utilizing processes most commonly and effectively used in business today, including marketing. In fact there are companies that specifically help churches develop a logo, a slogan, a website, brochures, and a multi-faceted marketing campaign much the same way other companies develop these elements to launch a new business.
On the other hand, some people abhor these practices and think the church should stay as far away from them as possible. They believe marketing is deceptive, manipulative, superficial, worldly, and yes - evil. - Why Marketing Has Become So Evil ?
- The number one reason that marketing has degenerated into a range of sinister tricks played on consumers is because most merchandise, services, brands, people, ideas and beliefs being marketed these days are crap, and there is more of this crap than ever.
- Quackery
- The word "quack" derives from the archaic word "quacksalver," of Dutch origin (spelled kwakzalver in contemporary Dutch), meaning "boaster who applies a salve." The meaning of the German word "Quacksalber" is "questionable salesperson (literal translation: quack salver)."
- Greenwashing H20: WTF is 'Sustainable Water'?
- Is sustainable, all-natural, and organic water just a bunch of greenwash? Water bottlers hope that you'll continue to believe that their spring water, mineral water, or enhanced tap water is at least 1000 times better than the free or nearly-free water you can get yourself...
- The Case for Giving Eli Lilly the Corporate Death Penalty
- The potential consequences for not thinking through corporate policies
Are You Being Ripped Off?
Consumer reports by consumers about bad marketing practice
If you want to keep up with the latest information on unfair trading practice then check out Ripoff Report This site includes hundereds of examples of unethical business behaviour
Too Big To Fail
The arrogance of financial institutions
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System---and Themselves
Amazon Price: $9.95 (as of 02/15/2012)
Critical Marketing
Challenging Conventional Understandings of Marketing Theory and Practice
Marketing Ethics Blog Posts from Google
- The Euro MBA market: conservative, competitive
- ETHICAL evangelism among MBA academics does not interest members of their market, according to a new UK survey from research consultants Carrington Crisp for the European education quality control agency and an association of business masters providers ...
- Quinn proposes constitutional amendment allowing voters to pass ethics reforms
- Pat Quinn is calling for the public to be given the power to enact ethics reforms without going through the Illinois Legislature, a constitutional change he's marketing as the "Lincoln Amendment." The amendment would let Illinois voters put new ethics ...
- What Joe Paterno Can Teach Us About Boot Camp Marketing
- Boot camp marketing experts must also approach their trade with a sense of morality and ethics. Joe Paterno once said, ?Losing a game is heartbreaking. Losing your sense of excellence or worth is a tragedy.? Also, he said, ?Success without honor is an ...
- Ethics 20/20 Is Lauded on Tech Proposals, Rejects Plea to Lower Barriers to ...
- By Joan C. Rogers NEW ORLEANS?The ABA Commission on Ethics 20/20 rejected Feb. 3 a proposal to recommend eliminating the disciplinary rule that generally prohibits lawyers from paying others to recommend their services. The idea was proffered by the ...
Business Ethics Blog
The views of Chris MacDonald, Ph.D
Fetching RSS feed... please stand byMarketing manipulation
- Food nutrition labels influencing health-conscious consumers to choose more ...
- By framing serving sizes, companies are able to increase consumers' intent to purchase higher calorie foods while reducing the anticipated feelings of guilt for consuming them. Interestingly, the effect of framing foods appears to influence consumers ...
- Subliminal Nation
- But the central Keysian thesis ? that the advertising industry conceals images of sex and death in its work, the better to control the consumer ? has exercised more widespread influence than most other contributions in media criticism.
- Phizzle Launches PhizzleBiz - Self-Service Mobile Marketing Platform for SMB's ...
- PhizzleBiz assists small businesses to influence buying decisions through the power of two-way interaction with mobile consumers. The PhizzleBiz mobile platform allows organizations such as schools, retail establishments, non-profits, restaurants and ...
- Global Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria ...
- Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales.? Identify the key features of business hotels which influence ...
Are You A Marketing Addict?
Critical Marketing Link List
- Social Change Media
- Using social media for social change
- Niche Marketing - Andy Beard
- NDY BEARD
- The Responsible Marketing Blog - Where commerce and conscience come together
- The Responsible Marketing Blog is where commerce and conscience come together. It's a place where you can discuss and learn about a holistic approach to marketing that combines the tactics our mind tells us we need to prioritize with the principles our heart tells us we need to embrace.
- Express Marketing Memo - Small Business Marketing Tips
- Express Marketing Memo provides relevant marketing tips and ideas for small business owners and marketing managers.
- Social Entrepreneurship - Change.org
- Social Entrepreneurship news, information, and nonprofits. Includes resources on social enterprise, venture philanthropy, social venture capital, blended value.
- BBC NEWS | England | Manchester | Bishop attacks 'scandal' of debt
- The Bishop of Manchester attacks society's "buy now, pay later" culture during his Christmas Day sermon.
- Is Responsibility the Holy Grail of Marketing
- Triple Pundit says; With so many companies jumping on the "do good" bandwagon, even more names have emerged for the concept itself -- cause marketing, cause-related marketing, cause branding, green marketing, conscious marketing, marketing with meaning, social good marketing, social change marketing and a slew of others.
Conflicts of interest
Uncovering hidden agendas
- Conflicts of interest
- Interesting blog post by Cam Beck. Includes video of free marketer Milton Freidman
Tescopoly
- Tescopoly
- Tesco now controls over 30% of the grocery market in the UK. In 2008, the supermarket chain announced £2.8 billion in profits. Growing evidence indicates that Tesco's success is partly based on trading practices that are having serious consequences for suppliers, farmers and workers worldwide, local shops and the environment.
Is this a fair picture of what Marketing is about?
Is marketing really this bad?
image credit advercation a marketing professional with a critical eye
Do Candy and Sweet Manufacturers market their products responsibly?
Candy Sweets and Child Aggression
Image thanks to Tottsmag
Researchers from Cardiff Wales say there is a direct link between the amount of candy and sweets a child eats and their liklihood of being of convicted of commiting violent crime.
"There appears to be a link between childhood diet and adult violence, although the nature of the mechanism underlying this association needs further scrutiny," said study author Simon Moore.
Daily Candy in Childhood linked to violence.
Business Ethics
more lenses about the issue of business ethics
Reader Feedback
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ajgodinho Dec 17, 2011 @ 4:46 pm | delete
- Very interesting topic and lens. I think there is nothing wrong in marketing per se. Each one of us have used it in our own lives whether at interviews or trying to persuade someone. When marketing is focused on truth and is free from deception, I think it's perfectly fine. That's where I believe ethics comes into play. Blessed!
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JoshK47
Nov 30, 2011 @ 11:43 am | delete
- Quite an interesting read - thank you for sharing your opinions on this!
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GottaGreenBuzz
Sep 28, 2011 @ 11:01 pm | delete
- I love marketing, have a degree in it, but love this lense. To every good there is an opposite.. Marketing with an eye on the responsibility can get lost. The days of "snake oil" are still around! LOVE THE TWEETY!
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sousababy
Sep 26, 2011 @ 7:10 am | delete
- Dear reasonablerobinson,
Sorry it took me so long to get back to you, I featured this excellent lens of yours (early on in my lens, after the poll): http://www.squidoo.com/bad-in-society
Hope it helps!
Sincerely,
Rose
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Tipi
Aug 19, 2011 @ 9:09 pm | delete
- I just love that you use Quark as an example, you can be trusted to make our brains go tilt!
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sousababy
Aug 14, 2011 @ 6:39 am | delete
- Came back to google +1 this. I wish to feature some of your lenses and will contact you via your bio page later on (this week, I hope) to get your approval first (I always ask). You have really hit on something so crucial for our society RR. Thank you so much, Rose
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Wtrombly Aug 7, 2011 @ 1:08 pm | delete
- Mobile marketing, a new style. What are your opinions on this as far as ethics go. Please feel free to ad to my lens and of course this lens with your comments. So how does the new mobile marketing going to fit into this. I am sure there is a way.
http://www.squidoo.com/houston-mobile-marketing
A new lens, would like some suggestions, and comments are helpful and will be accredited to the article by promoting you and your articles
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Tiggered
Jul 6, 2011 @ 4:51 am | delete
- Wow, it's such an important topic! Well done you, I'm glad someone wrote it. I would do it myself, but I'm too outraged by the whole phenomenon and would probably end up writing the whole article in caps and getting sued in the end :)
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sousababy
Jul 4, 2011 @ 10:36 am | delete
- I will need to come back for a more in-depth read. You have showcased many resources that I was not aware of. My most simplistic answer for why corruption continues is 'when money means more than lives (including the quality of life for humans and animals).' I do not believe with our wave of transparency that businesses (or individuals who market themselves on-line, even) will thrive very long if they continue to strive only to make a buck (or for similar self-serving reasons, like a sense of power over others). Indeed the leopard's spots haven't changed - as you stated on one of my lenses. In time, the public who cares . . does their research and it takes time to source out reputable businesses and people - but it will be crucial for our economy and well-being worldwide. Excellent work!
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OccultPriestess
Jun 18, 2011 @ 3:42 pm | delete
- I found this lens very useful! I dislike marketing sue to the obvious manipulation. You have given me hope that we can sell honestly and with love. I am checking into Joe Vitales "Attract money now" book. Thank you!
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Journal Articles about Marketing Ethics and Criticism
Links to articles about marketing ethics and criticism
- Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
- Journal of Marketing
Volume: 73 | Issue: 6
Cover date: November 2009
Tillmann Wagner, Richard J. Lutz, and Barton A. Weitz say firms' behaviors with regard to corporate social responsibility (CSR) are often contrary to their stated standards of social responsibility
Critcial Marketing an academic perspective
Marketing Ethics
Corporate Social Responsibility
Corporate Social Responsibility
Consumerism
Consumers and Consumerism
Greenwash books
Critical management studies
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Ethical Marketing and the New Consumer:
Marketing in the New Ethical Economy
Ethical Marketing and The New Consumer
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The Good Shopping Guide
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