Get Real About Your Business is 2008- Your Market Plan
It does not matter if you have created a website of your own, or are tied to a corporate site, the fact of the matter is, you will not make any money unless your are leading people to your online place of business.
Just like with any other business plan, you must start with a plan to market your internet business. Goiing willy nilly with no game plan is simply a waste of time. You will not get results and besides time, you may very well waste money as well.
Here are the steps that you should take to get the job done:
1. Read and learn about marketing.You need to become an expert. Find information, articles and books on marketing. We have placed a great deal on information here to get you started. We have listed articles and books that you should consider. Even those who have little experience will be able to create an effective game plan to promote thier business.
2. Gather resources. We have placed links in each of the catagories that we have listed as part of your plan. Each section will have it's own resource list List the resources that you plan to use. As we aklways suggest, try it free if possible before you put down any of your money.
3. Set up a plan. Your plan should include daily, weekly and monthly goals, using the marketing resources that you have selected.
4. Implement your plan. Take the action to move your project forward
5. Review your plan. See what works and what does not. Revise your plan when neccessary.
Taking defined action will make the most out of your marketing efforts and the gains will be very surprizing.
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Plan Your Campaign
Tools to help you get started
Excerpt from On Target: The Book on Marketing Plans by Tim Berry and Doug Wilson
Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can't do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget.
- Situation Analysis: Normally this will include a market analysis, a SWOT analysis (strengths, weaknesses, opportunities, and threats), and a competitive analysis. The market analysis will include market forecast, segmentation, customer information, and market needs analysis.
- Marketing Strategy: This should include at least a mission statement, objectives, and focused strategy including market segment focus and product positioning.
- Sales Forecast: This would include enough detail to track sales month by month and follow up on plan-vs.-actual analysis. Normally a plan will also include specific sales by product, by region or market segment, by channels, by manager responsibilities, and other elements. The forecast alone is a bare minimum.
- Expense Budget: This ought to include enough detail to track expenses month by month and follow up on plan-vs.-actual analysis. Normally a plan will also include specific sales tactics, programs, management responsibilities, promotion, and other elements. The expense budget is a bare minimum.
Are They Enough?
These minimum requirements above are not the ideal, just the minimum. In most cases you'll begin a marketing plan with an Executive Summary, and you'll also follow those essentials just described with a review of organizational impact, risks and contingencies, and pending issues.
Include a Specific Action Plan
You should also remember that planning is about the results, not the plan itself. A marketing plan must be measured by the results it produces. The implementation of your plan is much more important than its brilliant ideas or massive market research. You can influence implementation by building a plan full of specific, measurable and concrete plans that can be tracked and followed up. Plan-vs.-actual analysis is critical to the eventual results, and you should build it into your plan.
- Attraction Marketing Blueprint
- A step-by-step guide to attracting an endless stream of ready-to-buy prospects.
- SBA Marketing Plan
- An easy to follow matketing list outline
List Building
One of Your Primary Objectives
- ListDotCom
- It has been said that you can make $1 each and every
month for every member you have to your opt-in list.
So if you have 1000 member, you can make $1000 per month with all different affiliate programs.
If you have you have 15,000 members you can make up to
$15,000 per month. What if you had 100,000 members.
Well there is a new site that helps you get 100,000
members to your opt-in list in under 30 days. The reviews
have been outstanding and it seems that finally every
marketer both big and small have joined this fr.e.e service
Social & Business Networking
Huge Boost To Your Business
The one thing that will really be a huge boon to your marketing efforts will be in the area of social and business networking.
No matter if your marketing is geared towards selling, recruiting or gaining new members for your forum or lists, networking is a must for anyone serioous about marketing thier business.
Most communities have free membership, but many offer an ugraded membership. Try the free membership for free for a while until you are sure that the community serves your needs. Look at what is offered for the price. Make sure that you undersand the terms and benefits.
I have been a member of several communities and know the value of these contacts
Website Submission
- Web Catch
- Webcatch is a Yahoo style directory that receives 1000s of submissions from around the world. Webcatch receives submissions through thousands of individual replicated subscriber's Webcatch sites
- Wpromote
- Get listed in the biggest search engines such as Yahoo, Google and MSN within 48 hours. They will resubmit every 30 days whcih will help you gain in your ranking as you make changes to your website. They have hunreds of listings that they submit to. There is a monthly fee, but the results may well be worth the cost.
Business Forums
- It's Your Party
- A forum for direct sales and party consultants.
- Power Builders Forum
- A business forum where you can post opportunities and get information and ideas
Classified Ads
Place your ads for more exposure
- Leadsomatic
- Legendary website submission tool and now Profit Portal!
Online submission systems have come and gone over the years. Only Veretekk's submission technology offered through The Hammer has endured the test of time. Generate leads and now profit too! - Blastomatic
- Reach 12 million people with this free ad service. This is one I personally use and it works
- Ad Land Pro
- Free Local classified ads
- Great resource for anyone, especially local direct sales people
Web Traffic
- I Love Hits
- We love this program because it has everything that you need in one location. All the features are there that you need. There are over 60,000 members, so you are going to get the exposure that you need.
- TS25
- ts25 offers you the most powerful traffic generating system on the planet. Built on an unparalleled syndicate grouping structure, ts25 delivers the largest amount of traffic and rewards in the industry. Furthermore, ts25 has completely removed the traditional downline structure commonly associated with this type of program. That's right, there is no downline to build! Our unique syndicate structure is designed to reward you with the maximum amount of traffic for the effort you put in and not the effort of others. No other program can even come close!
- Traffic Era
- Trafficera can actually provide you with 4 separate advertising streams, allowing you to reach out to millions of potential customers from all over the world. And the best part, is that you can actually tap into anyone online, even if they are not a member of trafficera! This goes way beyond what any other single program can do.
The Veretekk Solution
Marketing At The Speed of Thought
- Veretekk
- It has every tool thatyou copuld possibly need to market your business ! Traffic portals, responders, ads, free pages, and tools that are too numerous to list here. I use Veretekk free and you can too!
More Promotion Tools
Free Tools - Boost Your Traffic-Ranking -Profits
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- Affiliate Funnel
- Great program that we highly recommend to all!
You can create a terrific promo page for one program as a free member, but upgrades are available. Lots of ideas, tools and resources, makes this one program that you should not pass by !
New Del.icio.us bookmarks
New Featured Lenses
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Blog Resources
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The Blog Toolbox is here to help you create, develop and promote your business blog. We will be offering information to help you get the job done easily and well. The most important concept to remember is that job as a blogger is to build your onlin...
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Power Linking
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Yes, I am and you should be too! Linking is one of the pillars that will take your online business into a profit margin that will be very pleasing to your bank account ! Our goal is to make you crazy about linking too~
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Top Performing Traffic Programs
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Traffic programs are an essential part of your promotion efforts for any website, affiliate program, blog or lens. Spending time in front of the monitor viewing websites may not be anyone's idea of fun. However the benefits of those efforts are well...
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Webmaster Resources
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We have collected and gathered information, tools and resources to help you make your website draw the traffic and the business that you need to be profitable. We will be adding daily, so you will want to return again and again. Number of Webmaster R...
Marketing Books
Learn To Earn
God's Big Idea: Reclaiming God's Original Purpose for Your Life (The Kingdom Series)
Amazon Price: $18.37 (as of 09/06/2008)
Dreams from My Father: A Story of Race and Inheritance
Amazon Price: $8.97 (as of 09/06/2008)
The Birds in My Life
Amazon Price: $18.00 (as of 09/06/2008)
What Has Worked For You
Tell us a little about your marketing experience. What has worked, what has not. Leave a comment. Ask a question. WE love hearing from you !
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vojin
If you have a website and you need to rank high, Posted August 14, 2008 |
