Brilliant Marketing Techniques

Brilliant Marketing is the genius kind of viral campaing that results in the mailman ringing your doorbell, signaling in a caravan of postal workers with mounds of letters filled with checks. It is the great idea that brings a 20% response rate on your direct mail campaign?

I can't give you that type of response rate here. But the following ideas will start you marketing brilliantly instantly!

1. Print or stamp stuff on your business cards:Print (or stamp) a message on your business card that move the card holder contact you (plus keep the card). Examples: "Return this card for a FREE loaf of bread" if you are a baker or "20% off on your next purchase" if you are a retail store. "Send for your FREE copy of our Special Report: Brilliant Ideas for Marketing Your Small Business" if your are a marketing specialst.
2. Create Value-Added Services Success means differentiating yourself from the competition. YOu can do this by developing (and promoting) your value-added services. If you don't think you have any, think again...and then if you still don't, develop some! (Sometimes it is something you are already doing/offering, but you just haven't recognized it as a value-added service or product.) Example: With each printing order, you also get free design consultation services.
3. Use Your Business Stationary and Forms as Marketing Tools Use all company forms to promote your business. It does not cost a penny more to design them with promotions than it does to design them without! Examples: On your stationery, list your services or products, your value-added features, and/or the benefits of doing business with your company. Do it now.
4. Put Your Markeing Message on Your Evelopes Use the left-hand side of the envelope to motivate the reader to open it and to read what's inside. Example: What's inside for YOU? 10 Tips for Marketing Your Business!
5. Put Out the Word in Your FAX Cover: Design and create a FAX coversheet that not only identifies the person who is to receive the FAX, but also promotes your business. One brilliant idea is to include your current promotion. Example: A hotel could promote a "$66 Weekend Ski Package."
6. Use a Voice Message: Your voice mail recording should market your business. Example: "Thank you for calling The Rocking Chair - Mountain View's largest antique and collectables shop. At the corner of Main and Sylamore, we're open 10-6 seven days a week. Please leave a message, and we'll get back to you as soon as we can."
7. Introduce Yourself to Your Custmors Business professionals are frequently asked "what do you do?" Practice your soundbyte answer to this question and make sure it includes the benefits your business provides to your customers. It should also identify the customers you are looking for. Example: "I work with small businesses, sales professionals, and entrepreneurs. I provide them with inexpensive ideas for promoting their businesses and for serving their customers so they promote their business too.
8. Do a "Database Update" On a regular basis (usually from six months to a year), contact your old customers. Let them know you are updating your database and need to confirm the information you have. Although this is not a sales call, it is common for lost customers to begin doing business with you again simply because you contacted them.
9. Make sure you Use 24-Hour Voice Mail: If you have 24-hour voice mail (or an answering machine that is not also your home line), advertise that it is available 24 hours for your customers and prospects; include for your convenience. This is especially effective since many people review the mail and newspapers early in the morning, late in the evening, or on weekends! Make your business 24/7!
10. Stories Sell Products and Services When you tell people what your busienss does, use examples. An example of a story is: "I help people protect their property; I'm an insurance agent. Last week I wrote policies for newly married couples needing renters insurance."

With a ton of money, anyone can promote a business but it takes specialized knowledge and commitment to get the same (or even better) results on a shoestring. These brilliant ideas are only a fraction of the thousands available in the Brilliant Marketing Program.

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