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Massage Marketing & Communication Tools to Grow Your Business

Learn how sending professionally printed and custom printed postcards can improve your business.

Here's What Sending Postcards Can Do For Your Business


  • ATTRACT NEW CLIENTS

  • COMMUNICATE WITH EXISTING CLIENTS

  • RENEW RELATIONSHIPS WITH RECENT CLIENTS

How Marketing a Service is Different Than a Product

Marketing the "EXPERIENCE"

The experience or the service is an exchange between two people.

The client has to experience that particular service being provided.

It's not like going shopping in person where you get to see and try on the goods before you buy.

The only way to know the quality of the service is to experience it.

Part of that "experience" is the "relationship" that you will need to form with that person should you want them to come back.

Become Visible and Familiar

Build Your "Brand"

Consistenly use massage marketing and communication postcards for every event, occasion and holiday to become familiar and visible to your community.

Why is this so important?

Because as your business becomes more recognisable and easily remembered, you will have created your distinctive "brand"

Massage Marketing and communciation postcards make a great first impression and continue to do so with every mailing and are an extension on the professional image and "brand" that you want to project.

Follow These Guidelines to Grow Your Business


  1. Use communication postcards to make a Great first impression

  2. Send communication postcards for all special occasions, holidays and events - order early!

  3. Inform clients about your business and events with communication postcards

  4. Build your "brand" and business with the consistent use of images

  5. Regularly send postcards to build recognition and familiarity

Massage Therapy Radio Interview

In this interview with Scott Dartnall, Shoona talks about Fingerprintz, massage marketing and a recent workshop she facilitated with her teaching partner Mary Avarello MBA
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8 of the Best Courses I've Taken

In nineteen years of Massage Therapy and with compulsory CEU's; I've taken some absolutely fantastic courses, some that I've taken further to a practioner level.

Here is a list of my favourites
  • Tomas Meyers Master Class Neck - great! Can be easily integrated into everday practice, very effective technique

    Tomas Meyers Master Class Low Back - great! Looking at facia and it's impact, very effective and easily integrated.

    CranialSacral Therapy Levels I-IV with Grace Chan DO - profound effect on clients and practioner alike

    Bach Flower Remedies Levels I-IV - awesome! healing through energy and emotional "feelings", learned great listening skills

    Therapeutic Touch Levels I-Advanced Practitioner - powerful! become more sensative to energy and it's healing effects

    Spa I Sutherland & Chan School - fun and imformative! great to revisit all the hydrotherapy I did in school and integrate it into practice

    Spa II Sutherland & Chan School - fun and informative! just like the above.

    NISA Basic Jean Lovering - great intro into working with facia.

    Hot Stone Therapy La Stone - Very recognisable to clients; they ask for this treatment and love it!

My Favorite Links

Places to buy great stuff and get great information

These are a list of sites that I have in my "favorites" list that I refer to often for buying great products on-line, researching information/topics and keeping myself informed about the massage and bodywork field
fingerprintz
Fantastic, original art photography, caligraphy and illustration done as posters, postcards, signs, gift certificates and t-shirts to promote massage, bodywork, spa and complimentary therapies.
Massage Warehouse
A great place to buy Fingerprintz products and a full line of massage supplies
ScripHessco Massage
Another great place to purchase Fingeprintz products and more...
Banner Therapy Products
Purchase Fingerprintz products here at Banner as well as a full range of therapy supplies.
Sunset Park Massage Supplies
Your place to buy Fingerprintz products in Florida or on-line. Full line of massage and therapy supplies.
Massage Magazine
See Fingerpintz products, at the Massage Magazine Buyers Guide, listed under clothes, marketing and waiting/treatment room supplies. Stay informed about the touch therapies field with this great magazine.
Touch Research Institute
A great resource for reliable information on research into the touch therapy field. Well worth supporting in any way as they have advanced the field invaluably
PubMed
Another great resource for research information and outcomes. The research summary is available for viewing on-line, the research paper itself must be purcahsed. Keep this one in your "favorites" list.
Know Your Body Best
Ontario's premier establishment for buying all things massage related. Buy your Fingeprintz here in person or on-line.

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Favorite Books for Your Office/Home Library

These are some of my favorite books that I keep in my office book case and refer to often.
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shoona

Shoona Cook RMT (1989) is a massage practioner and artist who founded fingerprintz to bring beautiful, professional marketing and practice building tools... more »

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