Who is Massimo Vignelli

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Lella and Massimo Vignelli: Icons of Modernist Design

Massimo Vignelli is one half of the Modernist Design power-couple. Lella Vignelli and Massimo Vignelli may be the ultimate designers of all time. They have designed virtually everything from maps and logos to furniture and tableware. Their artistic style and philosophy is distinctly Modernist, and it is impossible to discuss Modernism without talking about the Vignellis. The Vignellis currently reside in New York City.

Image from AIGA.

Page Overview 

For quick page navigation, click on the links below. You will be able to find many examples of the Vignelli's classic designs in the Vignelli Associates and the Vignelli Designs section. Many items may also be available for purchase.

Who is Massimo Vignelli? 

Born in Milan, Italy, in 1931, Massimo Vignelli knew he wanted to be a designer and architect since he was 14. He studied architecture at Politecnico di Milano and Universita di Architettura, Venice. From 1957-1960, Massimo Vignelli was in America on a fellowship from Towle Silversmiths, Massachusetts and the Institute of Design, Illinois Institute of Technology, Chicago. After this short stint in America, he returned to Milan to establish the Vignelli Office of Design and Architecture in 1960.

In 1965, Massimo Vignelli with Bob Noorda and Jay Doblin formed Unimark International, what would become one of the world's largest design firms. The firm focused on designing and redesigning corporate identities, among other things. However, the company only lasted 13 years. With wife Lella Vignelli, he later formed Vignelli Associates in 1971 and Vignelli Designs in 1978.

Massimo and Lella Vignelli are known for working as a team with Massimo focusing on 2D and Lella designing the 3D -- He's the visionary: "I talk of feelings, possibilities, what a design could be." She's the realist: "I think of feasibility, planning, what a design can be."

Awards:Official Biography

Image from Publicolor.

Massimo Vignelli

Learn from the past, think of the present, dream of the future.

See Massimo Vignelli in Helvetica 

Learn about Lella Vignelli 

Books on the Vignellis 

Vignelli From A to Z

Beginning with the intriguing 'A for Ambiguity', it continues through the alphabet, describing their approach to subjects as diverse as book design, discipline, furniture, garment design, interior design and lighting, newspapers, packaging and typography.

Amazon Price: $31.50 (as of 12/07/2009) Buy Now

Lella and Massimo Vignelli (International Graphic Design)

Vignelli is a powerful name in graphic design. Lella and Massimo Vignelli prove that design should be semantically correct, syntactically correct, and pragmatically understandable, but also visually powerful, intellectually elegant and timeless.

Amazon Price: $20.90 (as of 12/07/2009) Buy Now

Hear the Vignellis Talk About Design 

Lella & Massimo Vignelli

Lella & Massimo Vignelli talk about some of the products they've designed Watch quietly here: http://bit.ly/2afWVd

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Recent News on the Massimo Vignelli 

Good Reggio Emilia 50x70
... Armando Milani (Italia), Woody Pirtle (USA), Fukuda Shigeo (Giappone), Massimo Vignelli (USA) e Lourdes Zolezzi (Messico) Marjane Satrapi (Turchia). ...
Bombay Sapphire e MVRDV, una storia di gusto e design
Dopo il successo dell'Happening primaverile a Milano, con Massimo Vignelli, è il turno di Roma con MVRDV, lo studio più influente nell'evoluzione ...
Design Indaba – A better world through creativity
... Shigeru Ban, Naoto Fukusawa, Javier Mariscal, Brian Eno, Massimo Vignelli, Yves Béhar, Jaime Hayon, Ferran Adrià, Marcel Wanders und viele mehr. ...

Are you a Modernist? 

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Vignelli Associates 

Vignelli Associates was formed in 1971 by Lella and Massimo Vignelli. It's work is focused primarily on graphic design. A list of their clients can be found on their website.

Vignelli Associates

1972 New York City Subway Map 

Vignelli's designs can be seen all over New York City but nowhere is it more prominent than the New York Subway system. The clear, bold signs are classic Massimo. His 1972 subway map was a revolution of sorts, modeled after the style of London's subway map, with colors representing the lines, and everything ordered to right angles and 45 degrees. Find this iconic, out of print, graphic design original here.

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Updated 1972 New York City Subway Map 

After the success of the movie Helvetica, Men's Vogue approached Massimo Vignelli about updating his 1972 subway map for the May 2008 design issue. While a portion of the map was provided for free in the May 2008 issue, 500 limited edition signed prints of the full map were instantly sold out at the Conde Nast on May 1, 2008. Today, your best bet is to find it on eBay.

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Vignelli Designs 

Vignelli Designs was founded in 1978 by Lella and Massimo Vignelli primarily to focus on furniture and product design. A list of clients can be found on the Vignelli Associates website.

Vignelli Designs

Wrist Watches 

Find the white Pierre Junod watch and the black Pierre Junod watch, both designed by Lella and Massimo Vignelli.

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Classic Chairs 

The Vignelli Knoll Handkerchief Stacking Chair is a design classic. Their Heller Chair is also extremely elegant as well as functional. The gray Vignelli Cube is the newest classic. These chairs are must-haves for an Modern interior.

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Elegant Tables 

The Knoll Paperclip Table is an oft cited Vignelli classic. Another popular table is the Acerbis Cresco Table, though Vignelli Designs has created several more notable tables.

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Modern Tableware 

Vignelli Designs created a very popular line of dinnerware with Heller. The bold colors and shapes of the platters, bowls, and mugs make them timeless representations of Modernism.

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Find More Vignelli Designs Products 

Buy the Stendig Calendar from Unica Home
The Stendig calendar, designed in 1966, is instantly recognizable.
Pierre Junod Watches from Quest O Design
Beautiful watch designs with both single and dual times.
Full List of Vignelli Products from Unica Home
Cabinets, calendars, chairs, tables, pens, books, cufflinks, and more.
Dinnerware from Design Within Reach
Classic Heller dinnerware set.
Tables and Chairs from Heller
Find the Handkerchief Stacking Chair and Paperclip Table.
Vignelli Collection from Adirondack Furniture
Get the full Vignelli collection with the cube, low table, and bench.

Vignelli Designs

If you can't find it, design it.

Links about Massimo Vignelli 

Official Homepage of Vignelli Associates
I like design to be semantically correct, syntactically consistent, and pragmatically understandable.
Massimo Vignelli on Wikipedia
Massimo Vignelli (born 1931) is a designer who has done work in a number of areas ranging from package design to furniture design to public signage to showroom design through Vignelli Associates, which he co-founded with his wife Lella.
Interview with Designboom
Designboom interviewed Massimo Vignelli on May 21st, 2006.
Article on the Vignellis by New York Home Design
In an instant, their pared-down designs-for the subway, Bloomingdale's, American Airlines-conjure a particular moment in the city's history. Massimo and Lella Vignelli have a saying: "If you can't find it, design it." And it's not just a saying.
Massimo and Lella Vignelli Win AIGA Medal
The Vignellis, Massimo and Lella, stand at the peak of their profession. During the past 20 years, their design output has been prodigious in quantity, far-ranging in media and scope and consistent in excellence.

Are you in awe of Massimo Vignelli? 

Leave your thoughts here. We would love to hear which of their designs you like best, what you own, and what you wish you did. Share your opinions on Modernism, graphic design, and product design.

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by mosaic

I first came across Massimo Vignelli when his 1972 NYC Subway Map was being updated for Men's Vogue. Coincidentally, a few days later, I saw him in a... (more)

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