by 2 people |
The Maven Matrix Manifesto Virus Outbreak
It is 1 am EST 20th February 2008.
A new free report "The Maven Matrix Manifesto" written by two internet marketig experts Jay Abraham and Rich Schefren is just released.
As it was with their earlier releases a viral marketing effect appeared very soon.
Thousands or millions of people all around the world started to download, read and pass the free report to their friends and thanks to the social networking sites and human interactions, hundreds of thousands of people may be led to their capture pages in the upcoming months.
What is more interesting from this len's point of view the search engines just started to pick up the first pages that are talking about the Maven Matrix Manifesto.
So it is time to document how the virus outbreak can be seen by Google, Yahoo and MSN, so we may have some first hand (and first eye) experience about how a new product can be introduced effectively by using the power of social media marketing on the internet.
A new free report "The Maven Matrix Manifesto" written by two internet marketig experts Jay Abraham and Rich Schefren is just released.
As it was with their earlier releases a viral marketing effect appeared very soon.
Thousands or millions of people all around the world started to download, read and pass the free report to their friends and thanks to the social networking sites and human interactions, hundreds of thousands of people may be led to their capture pages in the upcoming months.
What is more interesting from this len's point of view the search engines just started to pick up the first pages that are talking about the Maven Matrix Manifesto.
So it is time to document how the virus outbreak can be seen by Google, Yahoo and MSN, so we may have some first hand (and first eye) experience about how a new product can be introduced effectively by using the power of social media marketing on the internet.
Statistics first
These are the number of listings for the key expression "Maven Matrix Manifesto" on the 3 main search engines at 1 am EST, 21th February 2008, exactly one day after the official release.
- Google: 16 listings
- Yahoo: 6 listings
- MSN Live: 6 listings
Google listings 1 day after the release
Looking through the list below it can be seen that basically only one well positioned PR article, some bookmarking and raving fans who wrote blog posts and articles was enough for having a good search engine exposure.
It can not be decided if in this marketing campaign the first blog posts, articles and the video was released by the internal stuff or not, but it seems to be a natural outbreak, not an internally planned and executed socail network media marketing campaign.
It can not be decided if in this marketing campaign the first blog posts, articles and the video was released by the internal stuff or not, but it seems to be a natural outbreak, not an internally planned and executed socail network media marketing campaign.
- Internet Marketing News Watch
This is a news site onto which a short press release was submitted on 20th February and it appeared within one day on Google.
The press release has valuable links to the manifesto's download page as well. - Official download page of the Maven Matrix Manifesto
- Tell a friend page of the Maven Matrix Manifesto
After subscribing for the report visitors arrive here to refer the possibility for max. 5 friends. - Internet Wonders Ezine
It is a blog that picks up articles from other sites.
The relevant blog post contains the PR article from the Internet Marketing News Watch. - Internet Wonders Ezine
The home page of the Internet Wonders Ezine. This is the indented pair of the previous listing. - Ezine Articles
Article from a woman titled by Maven Matrix Manifesto Revealed - Good Stuff or Pure Fluff. - The Business Coaching Blog
- Mercabusca.com
- The first YouTube video about the Maven Matrix Manifesto
See below. - Myfeedz - the social newspaper
A feed from Internet Marketing News Watch.
It can be seen that it worth posting articles to Internet Marketing News Watch because several other sites pick up articles form there. - Warrior Forum
- Propeller
A social news portal. - XRobot
A video sharing site on which the first Maven Matrix Manifesto Youtube video appeared. - Faves
A bookmarking page. The post from the Internet Wonders Ezine was bookmarked here. - Searchles
A bookmarking site again. - Technorati
The blog and tagged social media tracker found the YouTube video.
Search Engine Listings for "Maven Matrix Manifesto"
Listings on the following days after the release
Wow! On the second day, this Squidoo lens became the number 1 listing on Google for the key phrase "Maven Matrix Manifesto" among other 251 listings.Statistical data on the 2nd day:
Google: 252 listings
Yahoo: 53 listings
MSN Live: 26 listings
Statistical data on the 3rd day:
Google: 337 listings
Yahoo: 99 listings
MSN Live: 26 listings
Statistical data on the 4th day:
Google: 499 listings
Yahoo: 163 listings
MSN Live: 142 listings
Statistical data on the 7th day:
Google: 1540 listings
Yahoo: 551 listings
MSN Live: 251 listings
The centers of viral outbreak
You can imagine how big the two author's opt-in lists can be. Jay Abraham and Rich Schefren are well known internet marketing experts, and their lists have been collected over several years of hard marketing efforts.
Hundreds of thousands of names can be on these lists, so when a new launch is approaching they just put a new capture page onto their site and send out a prewritten email by an autoresponder to the prospects.
And bang!
They have immediatelly created some hundreds of thousands of epicenters for a viral campaign.
People get the message and go to the site of their trusted mavens and download the report.
Hundreds of thousands of names can be on these lists, so when a new launch is approaching they just put a new capture page onto their site and send out a prewritten email by an autoresponder to the prospects.
And bang!
They have immediatelly created some hundreds of thousands of epicenters for a viral campaign.
People get the message and go to the site of their trusted mavens and download the report.
The first multiplicator effect
Each downloader are first led to a capture page where they can give their opt-in data then sent to a refer-a-friend page where they could tell 5 people about the report.
And the virus starts to spread. Downloaders who do not see the small link bellow the refer-a-friend form and skip it feel that they have to give 5 names and email address to be able to go further towards the desired report.
Nice marketing tactic. People involves their friends to the process voluntarily. That generates more and more prospects to the marketing mavens.
And the virus starts to spread. Downloaders who do not see the small link bellow the refer-a-friend form and skip it feel that they have to give 5 names and email address to be able to go further towards the desired report.
Nice marketing tactic. People involves their friends to the process voluntarily. That generates more and more prospects to the marketing mavens.
Love them or hate them? Which side are you on?
Give a Reader Feedback
What is your general opinion about free reports of the marketing gurus?
Fetching blurbs now... please stand byThese are content rich reports, worth reading them and I do not mind if they want to sell their stuff with them.
Lorraine says:
And I read them very discerningly!
Posted March 06, 2008
Peter says:
I loved each reports of Rich and don't mind the smooth selling approach. Frankly saying, if I have enogh money to by their courses a would be there.
Posted February 22, 2008
Your_Profit_Coach says:
I recommend that you do download the Maven Matrix Manifesto as it is well worth reading. Yes there are pages explaining the benefits of being a maven at the beginning (but not done in an overhyped way IMO) and there is the pitch at the end with $$$$$$$$$$ of bonuses if you act now. The middle section is a nice workbook approach.
Posted February 22, 2008
These reports are just plain marketing materials. Does not worth reading reports like this.
Gery says:
There is nothing new in this report.
Differentiate yourself from your competitors. This is a basic marketing rule, a some thousand year old marketing wisdom.
Posted February 26, 2008
First YouTube video about the Maven Matrix Manifesto
or at least it was the first YouTube video picked up by the search engines.
It's in the 9th position on Google, #1 on Yahoo and not listed on MSN in the mean time of making the research (21th February).
Hmmm. The video disappeared from YouTube (22th February)
Hmmm. The video disappeared from YouTube (22th February)
curated content from YouTube
Is it a user reaction or a part of the plan?
What do you think about this video above?
Is it a real user reaction after the manifesto release, or a well planned part of a marketing campaign done by the staff behind the authors, Rich Schefren and Jay Abraham?
Loading poll. Please Wait...
Download a copy of The Maven Matrix Manifesto
- The Maven Matrix Manifesto
- You can download the manifesto from this link.
- Strategic Profits Blog
- Strategic Profits Blog with tips and articles you can use to build your online business
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Blog Posts from Google about Maven Matrix Manifesto
- Rich Schefren & Jay Abraham's THE MAVEN MATRIX MANIFESTO
- THE MAVEN MATRIX MANIFESTO is a life-changing diagnostic and marketing roadmap that can quickly turn...
- The Maven Matrix Manifesto Revealed, Review and Guide
- The reason for the importance of the Maven Matrix Manifesto. To begin with, Jay Abraham has consider...
- The Maven Matrix Manifesto – A Guide to Self Branding « The ...
- maven-matrix-manifesto.png Rich Schefren has been keeping busy, and lately he's also managed to get...
- 12 Must Read Internet Business Free Reports
- 7) Maven Matrix Manifesto Mavens rule every business online or offline. Learn how you can be one for...
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- jackmrk jackmrk Mar 9, 2008 @ 6:02 pm
- very helpful article since it shows us we can do it as well...you need a list of followers, good stuff and post to a non huge number of sites. Question is how much money did this put in Rich and Jays pockets now and directly and in the future/indirectly...
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Reply
- Sipi Sipi Feb 22, 2008 @ 12:47 pm
- I love each work of Rich Schefren including this new report.
In maven making industry this matrix is a fundamental approach. In attention age no real success can be done without differentiation especially when the market is saturated.
The special phraseology is awesome again. Maven Matrix Manifesto with the 3M. Good branding lecture for everybody.
Finally the report can be extremely powerful because you can feel that this man does what he says.
As to the evangelism I think I just do it.
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Reply
- Your_Profit_Coach Your_Profit_Coach Feb 22, 2008 @ 3:24 am
- You beat me to putting up a lens focused on is report and in your list at the top my business coaching blog is only number 7. Tut tut must try harder.
Congratulations when I have just searched on maven matrix doctrine this Squidoo page is number 1, even beating Strategic Profits.
But what do you think of the report?
by Sipi
If you are interested in how the Maven Matrix Manifesto viral effect started, you are on the right place. (more)
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