Mavericks at Work Review

With the cost of fuel rising faster than people can catch up, there is a bright spot. One company is using advocacy as strategy to drive their mission forward.

"Tesla Motors designs and sells high-performance, highly efficient electric sports cars-with no compromises. Tesla Motors cars combine style, acceleration, and handling with advanced technologies that make them among the quickest and the most energy-efficient cars on the road."

The company is blazing a new trail in the car market-but not like other car manufacturers who sell hybrid vehicles that stand out like a sore thumb-and not in a good way. The company has created cars that are high performance, something that is not necessarily related to electric vehicles. Not yet, anyway.

Just who are the founders of this rebel company? It may surprise you that they are not of the auto industry. The company's headquarters is in the Silicon Valley and the entrepreneurs of this venture happen to be from the technology industry. With this background, they see cars in a completely different way. The Tesla Roadster uses highly sophisticated computers to run as well as to provide safety and entertainment to the driver.

Learn more about this great company and reserver your roadster today!

Take everything you thought you ever knew about business, and throw it out the window! OK, maybe stack it neatly in a pile off to the side. William Taylor and Polly Labarre have written a fantastic book which goes inside some of the biggest and well known corporations doing business today. These companies stand out not only because they do business very well, they are pioneers within their industry.

The rules of business have changed, once again. In this day of media-blitz's, how do companies stand out among their competition? In Mavericks At Work, the authors share detailed stories about interviews with head CEOs, the mission that they are on, and how they will stop at nothing to get the word out. These CEOs not only have a mission statement, they live by their mission statement. Their employees know the mission statement like they know their street address. There is a synergy within these companies that seems to be rare in the corporate world today. The employees have a passion for the company they work for and they are motivated to help make that company the best in its class.

Again, it all comes back to business is people. The CEO's have tapped into their employees and have empowered them to promote the company as if it were their own. This is the power of people. These are the types of companies the world needs.

An excerpt from the book:
Brand is Culture, Culture is Brand
There is a direct connection between a company's identity in the marketplace (how it relates to customers) and its performance in the workplace (how it relates to employees). Indeed, for all of its monumental success as a brand, Starbucks' most important contribution to the marketing agenda may be its recognition that its workforce is what makes the brand come to life. It takes a highly engaged barista to brew and engaging cup of coffee.

What applies to Starbucks applies to family-friendly Cranium, service-centric Vermont Teddy Bear, even fashion-minded Anthropologie. The retailor goes out of its way to hire staffers who are "customer-appropriate," says director of stores Wendy Brown, meaning that they share many of the attitudes, experiences, even educational backgrounds of the women who shop there. "The people work in our stores are well traveled, well read, and have outside interests. We get artists, literary people, even a few doctors. They can have a real conversation with our customers."

That principle certainly applies to performance-oriented Commerce Bank, which has banked on its distinctive culture for more than 30 years. "The funny thing about culture," says Commerce president Dennis DiFlorio, "is that you can't acquire it, you can't merge it, and you can't convert it. Our culture is something our competition can never copy."

If you are looking to stand out amongst your competition, be sure to read Mavericks At Work. The book is a great resource that will be relevant for years to come. It will teach you how to start thinking differently about your company, how you want your company to be perceived, and how to start the process. Be sure to check out Business is People, for more great informative articles, books, and helpful resources.

BENJAMIN WARSINSKE IS THE FOUNDER OF ABOUND IT! INC. THE COMPANY'S MISSION IS TO MOTIVATE, INSPIRE, AND EDUCATE THE SERVICE INDUSTRY.