Improve Conversion Rates with McAfee Secure Trust Seals and Split Testing

As an online business owner, you'll find several different ways to boost your conversion rate. I have previously written about the importance of trust seals and how they will help your company boost sales. When customers notice trust seals, like McAfee Secure, on your website then they can be sure you're your business has been verified by a third party and in return they are more likely to trust your website.

While doing some research on ways to increase conversion rate, I discovered split testing. Split testing is a way to find out the very best spots on your website to place things, including trust seals. Simple things such as changing the color of a link, or placing it on the opposite side of the page, may essentially increase the number of people that click on it. It seems rather remarkable, but you have to realize that people have short attention spans; if they can't find exactly what they are searching for right when they want it, they will just move on to another website. Split testing shows you how successful your website is and will help you get the highest conversion rate.

The most common type of split testing is known as A/B split testing. A/B split testing lets you compare the effectiveness two different versions of your website against each other. Many businesses use A/B split testing to test how effective trust seals are on their website, by comparing one with trust seals to one without. The outcome has been that many companies have seen their conversion rate double. This is great results, and totally worth it.

So, if you need to improve your conversion rate, consider trust seals from companies like McAfee Secure. And don't forget to try out split testing as well. Not only will this help you set up your website more effectively, but you will see the results of how trust seals can help. Good luck!