So, what's it all about?
OUT OF WHACK?
THE 14 TRENDS YOU CAN'T IGNORE
"Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords...I don't care, as long as it's shiny and new."
WAIT. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs...yuck!
As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands ("meatballs") that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.
MEATBALL SUNDAE is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't.
Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in synce. But he'll convince you that it's worth the effort.
Seth Godin: The quick (quick) bio
Seth is the author of nine international business bestsellers. He is also the founder and CEO of Squidoo.com, and the most popular marketing blogger in the world.John Moore's silly Q&A with Seth can certainly tell you more!
Just a handful of posts worth reading about Meatball Sundae
- Eating a meatball sundae: Church of the Customer Blog
- I'm Halfway thru Seth's latest gem and thinking at least the "Meatball Sundae" companies are trying...the majority of Meatball companies serve "meatballs ...
- The hip, overused and abused biz buzzwords of '07 - U.S. business ...
- The past year has seen some wonderful and bizarre new business buzzwords come to prominence. Among our favorites: subprime, narcissurfing, and meatball sundae.
- Brand Autopsy: silly stuff | MEATBALL SUNDAE
- thought-provoking discussion on all things marketing-related.
- Podcast: Seth Godin on His Latest Book, "Meatball Sundae"
- What's a "meatball sundae," you ask? In addition to something you probably shouldn't eat, it's an analogy for what happens when product development, ...
Is Your Marketing Out of Sync: Tell your Story
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Recent Blog Posts from Google about Meatball Sundae
- The Questions We Choose To Ask and Answer: The Open Model of Education
- How can we increase student achievement, test scores, and teaching? Or. How can we increase student...
- Meatball Sundae - Seth Godin
- This book gives you a pretty good overview of where the marketing is going, why the current interrup...
- Education Today- Like Eating a Meatball Sundae
- In his book, Meatball Sundae- is your marketing out of sync?; Seth Godin describes what he calls New...
- Sales vs Marketing
- Currently reading Seth Godin's Meatball Sundae. In a section - ?what does marketing do?? he an...
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It's time to buy your copy!
Meatball Sundae: Is Your Marketing out of Sync?
Amazon Price: $16.29 (as of 07/20/2008)
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