Everything you need to know about MEATBALL SUNDAE by Seth Godin
Ranked #9,251 in Business, #160,835 overall
So, what's it all about?
THE 14 TRENDS YOU CAN'T IGNORE
"Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords...I don't care, as long as it's shiny and new."
WAIT. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs...yuck!
As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands ("meatballs") that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.
MEATBALL SUNDAE is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't.
Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in synce. But he'll convince you that it's worth the effort.
Seth Godin: The quick (quick) bio
Seth is the author of nine international business bestsellers. He is also the founder and CEO of Squidoo.com, and the most popular marketing blogger in the world.John Moore's silly Q&A with Seth can certainly tell you more!
Just a handful of posts worth reading about Meatball Sundae
- Eating a meatball sundae: Church of the Customer Blog
- I'm Halfway thru Seth's latest gem and thinking at least the "Meatball Sundae" companies are trying...the majority of Meatball companies serve "meatballs ...
- The hip, overused and abused biz buzzwords of '07 - U.S. business ...
- The past year has seen some wonderful and bizarre new business buzzwords come to prominence. Among our favorites: subprime, narcissurfing, and meatball sundae.
- Brand Autopsy: silly stuff | MEATBALL SUNDAE
- thought-provoking discussion on all things marketing-related.
- Podcast: Seth Godin on His Latest Book, "Meatball Sundae"
- What's a "meatball sundae," you ask? In addition to something you probably shouldn't eat, it's an analogy for what happens when product development, ...
Is Your Marketing Out of Sync: Tell your Story
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Recent Blog Posts from Google about Meatball Sundae
- Free Book Offer From Seth Godin: "What Matters Now" - The NYC ...
- Meatball Sundae, Godin's book, is a Wall Street Journal bestseller. A meatball sundae is the unfortu...
- Seth's Blog: The difference between hiring and recruiting
- Seth's Blog. Seth Godin's riffs on marketing, respect, and the ways ideas spread. ... Seth Godin has...
- Seth's Blog: It's no wonder they don't trust us
- I was reading Seth Godin's post this morning about his recent experience in setting up a friends PC...
- Seth's Blog: Fear of bad ideas
- will know well by now that Seth Godin is someone whose thinking and writing I admire. If you do one...
Read the latest on the Sethblog
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The old saying is wrong--winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. And then...
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Purple Cow: Transform your Business by Being Remarkable
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Seth Godin's "Purple Cow" challenges what you learned about marketing in school, starting with Promotional P's and running straight through focus groups. The case studies with blatant and honest information about real brands you're fa...
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Meatball Sundae
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A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like...
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Seth Godin!
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WRITER of bestselling books about marketing. SPEAKER with a unique style and great reputation. ENTREPRENEUR with a track record. Seth's blog just reached its 3000th post. It is currently ranked by Technorati as the #1 blog in the world written by a...
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The Dip
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THE DIP is a little book about quitting. This lens tells you what you need to know before you buy a few dozen copies for everyone you know. It's a mind grenade, a little bit of insight that will help you see what's causing your organization (...
And now, of course...
It's time to buy your copy!
Meatball Sundae: Is Your Marketing out of Sync?
Amazon Price: $15.57 (as of 12/24/2009)
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