Why Media Interview Training Is Important

It's not about sounding like a robot or giving canned speeches. Media training is all about giving you the ability to give your message about your company, your book or your products in a variety of settings and circumstances.

When you proactively prepare you are able to consistently convey your message in the way you want. When you are able to stay on track with your message you are seen as reliable, consistent and a resource for the media.

Photo courtesy of Sasan Saidi

Why is this important? Advertising is one way to get your message out to your target market. But your audience knows you paid for the ad placement so the believability of your message is diminished.

But when third parties such as print or television carries your message, your target audience has a different reaction. With these influencers your business message is able to reach more people who will learn about you, your products and services. Your audience will form opinions based on your message, how you deliver your message and how you respond to the questions.

Potential customers depend on the press both local and business to deliver credible information about you and your competitors. That's why it's so important you know, understand and are fully prepared to deliver specific key points when speaking with the media.

Media training means you are able to handle questions from the media and stay true to your message.

By knowing what points you want to stress means you have an active role in building and even shaping the media's perception of you.

The media's perception of your message and how you deliver it will have a direct impact on your target audience's perception and belief about you and your company.

Photo courtesy of Joseph Hoban