Killer Medical Logos: No Pun Intended
Killer medical logo designs. No pun intended of course, but the point here is to redirect attention on how to brand our medical sector, from products ands services to medical technology and private practices.
The scope of the medical industry in America encompasses all health concerns and affiliations, even the dental, food industry and beauty industry. Especially now, when the baby-boomer generation is all intent on shifting on a healthy lifestyle as projected, businesses and companies that offer treatments, health products and services are cropping up.
The need for a good brand image in the form of medical logos and health logos is in the front of this commotion. Various companies, technologies and discoveries are on the rise, and a sensible businessman must know how to package his company properly.
Packaging starts in a good logo design. Start with a great medical logo concept and you are well on your way to the top. This is a lens to help you create good medical logo design concept.
Point #1: Character Formation
...what are you all about?
So there are many different groups, institutions, companies and small businesses in the medical world, how is yours different? The defining character of your medical logo design should be your difference from the rest, and even possible, outright showcasing your prime offering, service or point.This will be tough of course, since the logo design is not built for many words or even then, many images. The key here is finding that one or two image, or even a clever slogan, that would represent your company entirely, along with the name.
If you do not want to center on your difference or edge from other establishments, center then on what you are all about, what is your value and ethics. Medical facilities count on their technologies and impeccable service. Medical boards and committees should symbolically express their specialties and authority. Represent your health logo design concept with the correct image and you will be ok.
Point #2: Consider Form
...what would be your logo's shape?
There are many variations and style in logo design alone. In a medical logo, different forms are possible like seal and badge type as well as the normal styles like logotype, icon or plain text.Seal and badge types are round designs that is often seen on medical authority groups, departments, bureaus and approvals.
Icon or image designs is a logo style that does not have any accompanying texts. As simple and recognizable image does it all. The classic Red Cross symbol or logo is this type. This is only used by groups or affiliations that are well-known.
Text logos on the other hand, relies solely on fonts and letters only. This is often the choice of purely professional establishments and entities that relies on the quality and spacing elements of the font style. It is not unheard of to make a new font style for a new logo design. However, it must look professional and legible.
Logotype or the illustrative logo is the most popular style, the combination of word and text for a logo design. Many medical companies use this style to catch attention AND make their name known.
Your logo design company will even help you choose the most effective form for your logo design.
Point #3: Colors and Common Colors
...some color choices may say something old, others speak of something new...
The common colors in a medical logo is red, blue and green. Red is the universal color for distress while blue is a professional color that means expertise and technology. Green on the other hand, is popular nowadays, since health and beauty companies are following a "back-to-nature" trend.Notice that the color choices are primary or secondary colors, solid hues that arrests attention. Most medical logo designs often choose to have limited or just one color, to emphasize a professional nature.
Point #4: Images and Pictures
..the right image can do a lot of explaining...or confusion
In thinking of a good image for your medical logo, always remember that clarity and simplicity always work. Even if you choose to have an abstract logo design, as other medical logos have already done, you must strive not to be vague and take the risk of being misinterpreted.Images that are perfect to use is those who directly signifies your specialty. The hear and fire symbol of the American Heart Association is an example of this. Specialized clinics, private practices and even dentists can take advantage of a silhouette design of simple images like a tooth, an eye or even an ear. Done correctly, it will serve to be the defining symbol of the place.
Point #5: Quality
...what really makes a logo valuable...
A good logo quality is still your best ally to serve up that good reputation. A polished, professional feel to the medical logo will instantly say that your company or hospital is professional, neat, up-to-date and top caliber. The same goes for products, services, salons and clinics.Get a good logo design company that is experienced with logo design. Make sure to browse their online logo portfolio to get a feel of how they work and what the quality of their logos are.
