Admissions Marketing Tool - Melissa Gaustad

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Private Schooling Direct Releases autoRECRUITER Admissions Marketing Tool - Melissa Gaustad

Private Schooling Direct, that nation's premier admissions marketing company for PreK-12 private schools, today announced the release of a new service to help schools automate prompt, professional follow-up with parents interested in enrollment or admissions information.

The new service, autoRECRUITER, analyzes incoming parent data to form a customized response from the school, which is then delivered to the parent via email within minutes of the parent requesting information. In addition to customized text and html versions, schools may elect to include a .pdf brochure and/or enrollment forms.

"In our experience with thousands of private schools nationwide, we identified a common challenge in responding to new student inquiries quickly," said Jesse Josephson, Vice President of Marketing, Private Schooling Direct. "In today's information age, even a 24 hour delay in responding to an interested parent can lose that new enrollment to a competitor school who answered the parent right away. The autoRECRUITER provides an opportunity to drastically increase enrollment conversion rates while providing great peace of mind in knowing that each inquiry has been answered."

Private Schooling Direct's core product, an online resource for parents seeking private education for their children, currently produces tens of thousands of new student enrollment inquiries for PreK-12 private and parochial schools across the United States. The autoRECRUITER integrates with the school's current Private Schooling Direct service, making it a turnkey solution for existing Private Schooling Direct clients.

"While our goal has always been to increase our school clients' exposure to prospective families, there are many more steps in the admissions process that need to be acknowledged to maximize enrollment potential," said James Reilly, President, Private Schooling Direct. "We expect the autoRECRUITER to be the first in a line of new products and partnerships intended to help convert the parent interest we generate into new students, which is the real goal here."

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