Shop for Rolex Watches

Just about everybody has heard of Rolex watches. Of course, most of us don't own one, but we recognize the name and the fancy watches when we see them. Rolex watches come from Switzerland, the legendary land of clocks and watches, springs and gears. Oddly enough, they actually got their start in England before moving the company to Geneva in 1912. Rolex engineering is known for its high-quality and precision time pieces, which are a luxury item due to their high prices and low supply - Rolex invented the first waterproof watch in the 1920s. Rolex sells about 700K watches per year, bringing in several billion dollars in sales. How much do Rolex watches cost? Sold largely through jewelers and specialty dealers, Rolex watches can sell from $4000 to $40,000, with the average Rolex fetching around $7-8K.

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Guaranteed waterproof to 1,200 meters, or 4,000 feet (that's significantly higher than the 1,000 foot rating of the Submariner).
40mm stainless steel case which sits 14.5mm high.
Ultra-thick synthetic sapphire crystal.
Unidirectional rotating bezel with a corrosion resistant anodized aluminum insert.
No date magnifier. I don't mind the "cyclops" on my Explorer II, but I prefer the cleaner look of the Sea-Dweller.
Helium escape valve. Developed in cooperation with the French industrial diving company, Comex, the helium escape valve allows helium molecules to safely escape without popping the crystal off the watch during decompression (I told you this is a hardcore dive tool).
Dive extension. The dive extension on the Sea-Dweller is actually nothing to write home about, but it's sufficient. This is one of the biggest improvements of the new Sea-Dweller DEEPSEA.
Triplock screwdown crown. The Triplock system uses an additional rubber gasket (clearly visible when the crown is unscrewed) beyond the Twinlock system used on many other Rolex sport models like the old GMT Master II and the Explorer II. The crown threads beautifully, and feels incredibly robust and secure.
Quick-change and quick-set date. Quick-change means that the date changes over to the next day instantly almost exactly at midnight (as opposed to changing gradually over the course of several minutes before and after midnight). Quick-set means that you can set the date while the crown is pulled out to the second position rather than having to change the time in order to change the date.

The Stainless Steel Rolex Datejust is the perfect timepiece for any occasion. With a sophisticated, yet subtle design, it is good for casual day to day wear or can be paired with the finest suit or sports coat. The Stainless Steel Datejust is a must for any watch enthusiast and an excellent choice for the first time Rolex purchaser. Though designed for a more subtle appearance, when enhanced with our array of diamond additions, it is sure to make a bold statement of style and class. Stainless Steel Rolex Datejust in a variety of styles to suit every man's taste.