Best Selling Men's Watches for 2012

When buying a men's watch, there are many things to consider. Honestly, most men should probably own at least three watches, which we will go over, but the truth is, most men prefer one watch and will wear it regardless of what they're doing.

I am a professional that works in a corporate office building. I own a watch that is thin and blends into my outfit for the day. When I take my wife out to dinner, I put on a flashier watch that says something about my personality. On the weekend, I wear a throw-around kind of watch. One that doesn't matter if I bang it against the lawnmower or take it into a pool.

Ask Yourself the Following Questions:

1) What is my price point?

Not to say you can't get a quality watch without breaking the bank, but it's important to realize before you buy a watch that for anything with some substance of quality, you're going to have to spend at least a few hundred dollars. Don't be fooled by "nice looking" watches that are extremely cheap. They are junk and will not last.

You can get a decent quality watch for well under $500, but that's up to you. Watches sell for every price imaginable - you just have to decide where you stand.

2) What materials do I prefer?

Do I like a leather band? How about a metal bracelet? Is gold my style, or stainless steel? Am I looking for a jeweled inner working 12 diamond face, or will a simple white dial do the job?

These are questions that one must ask before going shopping. The truth is to all these questions is - yes. Leather bands are great. They can be formal or informal. Jewels are going to be flashy and should be contained to watches that you want to show off - to flaunt yourself. White and blacks simple faces are conservative, while gold is traditional.

3) Is this an investment piece?

For most of us, the answer is no. Some watches however, do go up in value. For example, it's common that a well taken care of Rolex Daytona will hold it's own and increase in value over time. On the other hand, if you're watch isn't a collectible or rare, simply take care of it and know that it can last a lifetime. Perhaps it will be something you hand down to a family member, or use the rest of your life.

4) Am I looking for a universal watch, or several depending on the situation?

I talked about my personal situation above, but you must ask yourself this question. If you're looking for a single watch, I would recommend something conservative, yet fun. Perhaps a TAG Heuer. They are incredibly well built, timelessly styled, and are in the middle-of-the-road when it comes to price. I would choose a dial color that suits you and stick with stainless steel links. If that's not your style, but you still want a single watch, I would go for a nice brown leather banded watch. Anything else is so situationally specific that it's hard to wear it in any setting.

5) What is my personal style?

Are you flashy? Are you conservative? Outdoorsy? Cube Dweller?

Whatever your style, pick a watch that compliments it. There's no need for someone who spends most of their time in a cubicle to have a diamond crusted watch unless that style is specific towards them. Or a farmer to wear a Rolex (ok well my Grandfather did, but...). Watches should be practical. A nightclub owner wearing a calculator watch simple will not do. You get my drift.

Whatever your style, always comparison shop when choosing a watch. Personally, I'm a big amazon believer. There is almost any watch conceivable there, most backed by full warranties and easily returnable. What I like most is that there is no tax and shipping generally is free or inexepensive.

Click on any link below for a great watch-buying experience.

Designed to meet the demanding criteria of professional divers, the durable and sporty
combines precise timekeeping technology with TAG Heuer's signature prestige styling. The 41 mm brushed steel case highlights a silver dial with a full-color TAG Heuer logo and an automatic date calendar at the 4:30 position. Blue chronograph subdials at 2 and 10 o'clock display the 1/10 second counter and 12-hour counter respectively, and an additional subdial at 6 o'clock registers the seconds. Luminous hands and hour markers, a chronograph seconds hand, and a red chronograph minute hand with an arrow tip are all designed for optimal radiance and readability. The dial is framed by a unidirectional rotating bezel with an Arabic numeral scale for timing dives and other limited events. The watch presents on a handsome and brushed and polished steel link bracelet that features a double safety clasp and an extension system for divers.

TAG, just the word sounds good. TAG makes one of the highest quality watches on the market today. They are a lifetime piece that can be passed down from father to son. They are reasonably priced considering the quality and craftsmanship. This is the exact watch I own and wish it could be yours also.

TAG Heuer Men's Aquaracer Quartz Watch

Big, bold and masculine, the Invicta Men's Pro Diver Collection Automatic Watch is an affordable luxury watch with classically styled features. This precisely constructed timepiece for men features a solid stainless steel case that's 39.9mm wide (1.57 inches). It has a black face with Tritnite luminous hands and markers and a unidirectional black bezel with white numerals and markings. Other features include anti-reflective mineral crystal, date display at 3 o'clock, and water resistance to 200 meters. The highly polished stainless steel band has a fold over clasp with safety.

This is a beautiful watch, styled after some of the more expensive luxury watches on the market. My good friend purchased this highly affordable piece from me and could not be happier with the look and comments he receives.

Invicta Men's Pro Diver Collection Automatic Watch

This beauty is made in Switzerland with precision Swiss analog quartz movement.

A versatile timepiece that's ideal for daily wear, the Swiss Army Men's Chrono Classic Watch offers a refined, black circular dial with white Arabic numeral hour indexes, luminous silver-toned hands, and a discreet date display at four o'clock. The three subdials offer full chronograph function while a black-plated, stainless steel bezel is inscribed with a tachymeter.

Paired with an ultra scratch-resistant, anti-reflective sapphire crystal, the stainless steel case protects the dial and provides durability. The classic, stainless steel bracelet is secured with a deployment clasp. This watch is water resistant to 330 feet (100 meters) and is equipped with precise Swiss quartz movement.

Leave it to the Swiss to keep producing good looking, long lasting pieces. This is no exception. I love this watch and so will you. It's functional, interesting, and will last a very long time through the thick and thin of life.

Swiss Army Men's Chrono Classic Watch

A classically handsome timepiece from
Emporio Armani. Embossed black leather strap and stainless steel case. Black dial with logo, silvertone Roman numerals and subdial. Two hands. Quartz movement. Water resistant to 30 meters.

Armani. Quality. European. Elegant...

Need I say more about this simply stunning piece? I love it.

Emporio Armani Men's Black-Strap Watch

The Kenneth Cole New York Men's Automatic Gunmetal Dial Leather Strap Watch is for the guy who likes to know what the story is behind the story. This fun timepiece features a sleek, black leather band, which complements a round, silver-tone bezel. The dial is unique with a nearly transparent center that shows the watch's interior mechanism. The outer rim of the dial is gunmetal gray and features elegant, silver-tone Roman numerals. The hands are white and luminous and are complemented by a sweeping seconds hand. This watch is water resistant to 99 feet.

Talk about a cool watch. This piece from Kenneth Cole looks great with its oversized face and thin appearance. It's precise, clean, and perfect for everyday use.

Kenneth Cole New York Men's Automatic Gunmetal Dial Leather Strap Watch

Keep your sports training focused with the stylish Timex T5E231 Ironman Triathlon multi-function, performance sport digital watch, which features a dark gray resin top ring sitting upon a metallic silver case and top pusher for easy access to split and lap times. Sport timing features include a 100-hour chronograph with lap or split option, 100-lap memory recall, 199 lap counter, on-the-fly recall of lap or split, and interval timers settable up to 24 hours (9 timers with countdown/stop and countdown/repeat). The training log stores workouts by date, with best lap, average lap, and total segment time, and the total run format/synchro timer maintains total activity time (less time paused during workout and overall running time. Other features include two time zones, built-in setting reminders, water resistance to 100 meters, and a black resin strap.

It incorporates the Timex Flix system, which activates the Indiglo night-light with a simple flick of your wrist. To activate FLIX, put the watch into Night-Mode by pressing and holding the Indiglo night-light button 3 seconds until it beeps. With the watch in Night-Mode, a forward "flick" of the wrist with a sharp "stop" will activate the Indiglo night-light for three seconds.

Are you an outdoorsman? If so, this is the watch for you. There is nothing you can't do in this piece, from fishing the salty waters of Alaska to hunting birds in East Texas swamps. This watch will keep your head in check and time crisp. You will love it.

Timex Men's T5E231 Ironman 100-Lap FLIX System Watch

The Omega Men's Seamaster Blue Dial Watch makes its statement with a sporty deep blue dial with luminous hands and hour markers, and a calendar window that sits at the 3 o'clock. This timepiece also features quartz precision movement with rhodium-plated finish for greater precision, stability, and durability of the movement, a stainless steel case and bezel, and a stainless steel band. The blue bezel is offset with white markers and Arabic numerals. The watch also features a domed, scratch-resistant sapphire crystal coated on the inside with anti-reflective treatment, and a calendar window at the 3 o'clock. Designed for skin diving and other water sports, the Seamaster is water resistant to 1,000 feet.

The Omega watch story begins in 1848, when founder Louis Brandt began hand assembling key-wound precision pocket watches from parts supplied by local craftsmen in his principality La Chaux-de-Fonds, in the northwest corner of Switzerland. However, the Omega name didn't appear until 1894, after Louis Brandt had passed away and his watchmaking traditions were taken over by his sons, Louis-Paul and Cesar Brandt. Omega watches have long been associated with glamorous screen and sports stars--the Omega Seamaster is famous for being the watch of choice for James Bond--with current ambassadors including Pierce Brosnan, Nicole Kidman, tennis player Anna Kournikova, and swimmers Michael Phelps and Ian Thorpe.

What's Hot? Check Out the Top 20 Best Selling Watches from this month!

The Russian Diver Watch by Invicta is a powerful black and silver timepiece done in a canteen style with a screw-cap crown and chain. The luminous hands and indexes make it easy to read the time, and the adjustable buckle on the comfy band make for a good fit. Featuring large Arabic numbers and a convenient date display just under 12 o'clock, the grand 52 millimeter stainless steel case frames the black dial with the notable Russian Diver logo in place of 12 o'clock. Water resistant to 330 feet, this eye-catcher will have people noticing, especially when paired with jeans and a t-shirt.

This watch is for the man who wants a little flash. Promoted by Anold Schwarzenegger, this watch is something special and sure to stand out in the crowd.

Invicta Men's Russian Diver Collection Black Watch

Ideal for casual attire, this TAG Heuer Men's Formula 1 Professional Watch timepiece is a great choice for athletes thanks to the sporty titanium unidirectional bezel printed with large, silver-tone Arabic numerals in increments of five. Its impressive scratch-resistant sapphire-coated dial window reveals a black dial with silver-tone hour indicators, small minute indexes, and luminescent silver-tone hands. This watch also offers a triple-link stainless steel bracelet, date window at 3 o'clock, precise Swiss quartz movement, and water resistance to 200 meters (660 feet)--which will stand up to the rigors of recreational scuba diving.

This is the most popular TAG on the market today. It's priced exceptionally well and is one of the longest running collections in the TAG family. You are sure to be a hit with this stylish, high quality piece from our friends at TAG.

TAG Heuer Men's Formula 1 Professional Watch

The Bulova Men's Marine Star Mechanical Hand-Wind Automatic Black Dial Watch's black-and-silver-tone stainless steel band lends a sporty feel to this fine, automatic watch. A stainless steel case is topped by a black, coin-edge bezel. Silver-tone-and-white bezel details feature Arabic numeral and stick minute markers. A black dial offers cut-outs that form a pinwheel design to reveal the working gears of this handsome automatic timepiece. Luminescent hands and luminescent, square hour indicators, as well as white stick minute markers, round out the dial. This automatic watch presents in a Bulova gift box and is water resistant to 330 feet (100 M). This is a gorgeous piece boasting unique color combination, while maintaining classic standards. I absolutely love this watch. I have worn it personally for a week in reviewing it. The weight, style and quality makes me feel incredible while showing it off. You will enjoy it, no doubt.

Bulova Men's Marine Star Chronograph Watch

With its bold stainless steel case and stylish band, the Invicta Men's II Collection Chronograph Stainless Steel Blue Dial Watch exudes attitude and experience. The watch's unidirectional segmented bezel features engraved white numbers in five minute increments, which nicely complement the deep cobalt tone of the dial. Bordered by an elegant tachymeter, the dial displays hour indicators in bright white Arabic numerals, as well as hatched minute markers. The face also features subdials with 60-second, 30-minute and day-of-the-week functions. Luminescent arrow hands, a date window at four o'clock, and the esteemed Invicta logo round out this automatic timepiece. This watch arrives in a handsome yellow Invicta gift box and is water resistant to 330 feet.

I researched this watch initially because I was drawn to the beautiful blue face. Once I dug deeper, I found that this is actually not just a looker, but a very high quality watch. It is refined, made of high quality materials, and its water depth feature is really above par.

This might just be the watch you've been looking for and they are usually low in stock.

Invicta Men's II Collection Chronograph Stainless Steel Blue Dial Watch

The Eco-Drive Perpetual Calendar features a titanium case and deep blue dial. The timepiece features a 1/20 second chronograph that measures up to 60 minutes, 12/24 time, dual time, alarm, date indicator, and power saver function. Additional features include an inner calendar, which automatically adjusts to the proper date as well as leap years through the year 2100. Independent hour hand adjustment makes changing time zones simple and precise. The genuine leather strap features attractive white contrast stitching and buckle closure.

Citizen quality with a beautifully colored leather wrist strap. A lot of men go for the metal link bracelet in choosing a watch, but why? Why not choose the most classic look in watch history - leather! This watch screams sophistication and elegance. A must have.

Citizen Men's Eco-Drive Perpetual Calendar Chronograph Watch

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Presenting a classic design fused with fresh details, this Skagen Men's Titanium Watch features a dramatic black dial face, which is encased by a mineral dial window for extra protection. For your time-telling convenience, white Arabic numerals bring a stand-out contrast, an additional ring of Arabic numerals provide a 24-hour clock, and a handy date calendar rests at the six o'clock position. A black titanium band comes equipped with a sturdy fold-over-clasp-with-safety closure, and both the bezel and 39-millimeter case are made of ultra-durable titanium. The perfect accessory for work or for play, this striking timepiece showcases your refined taste. Powered by Japanese quartz movement, this watch is water resistant up to 99 feet and is protected by a limited-lifetime manufacturer's warranty.

Are you conservative and stylish? Do you like pieces that are subtle yet refined? You may have just found your piece. The highest quality materials go into this Skagen and it shows in every way. Truly striking.

Skagen Men's Titanium Watch

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