How To Start A Candle Business

Candle Making or Direct Sales - Start The Candle Business That's Right For You!

Here are some details on how you can start a home candle business. Your two basic options are to make your own candles to sell or market for a direct sales candle business.

Both types of home candle business offers many ways to create an income- including retailing, fundraising, and, if you choose to go with an established direct sales company, residual income through team building. Here are some of the factors I weighed when deciding which home candle business to start.

It is important that you choose a home business that is simple, affordable, and...fun. I've also included here some direct sales tips that will help you whether you make your candles or become a candle consultant.

Candle Making Business

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Soy Candle Making Kit

Soy Candle Making Kit: Learn how easy and fun it is to make soy container candles.

Amazon Price: $49.99 (as of 06/03/2012)Buy Now

Includes almost everything you need to make your own clean burning, highly-scented soy container candles. Kit Includes: Instructional DVD Instruction Sheet Soy Wax Jars Pre-Tabbed Wicks Drinking Straw Drilled Wooden Wick Bars Stirring Stick Red, Yellow & Blue Dye Blocks Scent Burning Instruction Labels. You will still need a pouring pot. The pouring kit below is an inexpensive and good addition.

Candle Making Supplies

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Things to Consider Before You Start a Candle Business

  • Highly Consumable with large target market. With 90% of women and 60% of men purchasing scented candles year round, it's clear that the candle product is consumable and the market very large. Among the biggest trends: the natural wax candle, including soy; wickless candles, home fragrance products other than candles, and candle making.
  • Has company information been disclosed? Or do you see smoke and mirrors? Can you visit their headquaters or speak personally to the owners? With an reputable candle company, you can!
  • Has the company reached a "4-5 year benchmark"? Most businesses, a whopping 95%, fail within their first five years. Look for a course of aggressive, yet manageable growth.
  • Are all the start up costs disclosed? Make sure the company provided website details all the costs involved with a candle business. Do your'homework' and have the necessary resources to get a good start in their business. Be sure to include marketing expenses (like business cards and advertising), samples, and collateral.
  • Are all ongoing costs disclosed? There are free, low cost, and more expensive ways to build a business. Your potential sponsor should explain all of this before you sign up. This allows me to help you develop a business plan that fits your life and budget.
  • Is exceptional company and team training provided? Be sure that your company/team has successful people who give of themselves and supply free training several times per week.
  • Are you encouraged to ask questions and think about it? Or are you pressured with someone trying to 'close' you on the first or second call? Quite frankly, I don't like to have someone else controlling the conversation and giving me a sales pitch. Your questions are important.
  • Are you treated as an entreprenuer, or is someone trying to force you into a "cookie cutter" system? This is an important consideration. Most people want to go into business for themselves, not to be dictated to. There are many different ways to make money with this business- expos, retail, home parties, fundraising, corporate gifts, team building, online, offline, etc. Decide what you want to do and then get the training, support, and customizable tools.
  • Can you market freely? Many direct sales candle companies have restrictions on online marketing. If selling online via ebay or etsy, or your own personal website is something you want do do, you'll need to ask right up front. Also ask if you can use the company name on your websites, etc. If you can't, I can show you how to market your candle business online without violating company policy.
  • Is a monthly auto-ship required? You'll need to consider if you can afford a monthly auto-ship. Or, if no auto-ship,do you need a certain amount to be qualified for commissions or to stay active? Most direct sales companies do have some types of minimums.

Candle Making Books And DVD's

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Internet marketing Help For Your Direct Sales Candle Business

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Resources For Your Direct Sales Candle Business

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Home Business Books - Developing A Direct Sales Mindset

Educate yourself and take years off your learning curve!

Let's face it, no one knows everything. But one thing I do know, leaders are readers. If you want to give your business a jumpstart, read personal growth and business building books daily. Even if it's just 10 minutes each day. Better yet, turn your vehicle into a 'University on Wheels' and get the audio versions.
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Your Favorite Candle Scent

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Direct Sales And Candle Business Links

Direct Selling Organization (DSA) answers your questions:
This is the official site of the DSA. This page links to all the statistics you should know about this industry.
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Top Tip For Direct Sales

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Home Candle Direct Sales Business Choices

A Quick Description of Some Established Candle Home Business Companies

  • Mia Bella- Mia Bella (as it is commonly known)is a brand of gourmet candle from Scent-sations, Inc. Mia Bella features gourmet natural wax candles and some bath and body products. The Mia Bella star is really on the rise and the company has just rolled out a car bonus for directors. The Mia Bella compensation plan is a unilevel with no breakage. It is more of a network marketing company. Home parties are not required. The company offers true wholesale pricing, so the profit is 50% of retail, if you use the suggested retail. Kits cost: $39.95, $150, $399
  • Nussentials- A network marketing company, Nussentials combines healthy candles into their health and wellness product mix. Distributors can specialize in candles or include them with their innovative health products. The candle division offers both ready made soy candles and a candle making opportunity.
  • Scentsy is a direct sales party company that sells wickless candles. Scentsy carries a gorgeous line of warmers, wax bars, plug-in warmers, car "candles" and room sprays. Consultants earn 20%-25% of retail with bonus on your team. Cost of consultant kit is $99.
  • Gold Canyon Is an Arizona based based direct sales candle business that also features personal care and natural home cleaning products. Minimum Kit start-up is about $75, although there are specials occasionally.

    For Every Home Features soy candles, bath and body, pet products, and some home decor items. Start-up is $80. Ask your consultant for specials.

I'd Love Your Feedback...

  • Mamaboo Oct 24, 2011 @ 12:49 am | delete
    Thorough and complete...
  • adamfrench Oct 8, 2011 @ 5:41 pm | delete
    Impressive lens, thumbs up
  • GreenfireWiseWoman Jul 24, 2011 @ 5:35 am | delete
    Interesting article. I love making my own candles.
  • Michelle77 Jul 22, 2011 @ 10:09 pm | delete
    I soooo want to try doing this! thanx 4 the great info. ~ i will be visiting frequently!!
  • coffeebreak9am Jun 8, 2011 @ 12:04 pm | delete
    Great information and very well put lens. Thank you.
  • Dawn_Mathisen_aka_Candle_Dawn Feb 21, 2011 @ 12:39 pm | delete
    Excellent job! Very informative and comprehensive lens offering great information. Well done. You are "Angel Blessed". See you around Squidoo!
  • candleexpert Jan 4, 2011 @ 4:12 am | delete
    Thank for the great info. Starting a candle business can be confusing if you don't know were to start.
  • turner-bob Dec 29, 2010 @ 11:15 pm | delete
    very nice lens!
  • Dec 24, 2010 @ 2:05 pm | delete
    Love this lens
  • Randoggle Dec 19, 2010 @ 2:50 am | delete
    awsome lense...I have considere making candles to sell for the local farmers markets in town. Thanks I will revisit this lense soon.
  • agalova Dec 16, 2010 @ 4:31 pm | delete
    I dabbled in candle-making years ago, but never thought to sell them. Thanks for all the resources. I may give it another try.
  • TWOnline2 Dec 13, 2010 @ 3:34 am | delete
    i wish i had time for one more project. if this is easy and quick to do then i may take it up
  • celebrate Oct 28, 2010 @ 10:28 am | delete
    Wow..this lens is so comprehensive. I didn't realize that there were so many options and things to consider when starting a candle business.
  • mmkellis Nov 3, 2010 @ 4:40 pm | delete
    Thanks. I'll be adding information about developing a candle affiliate business very soon.
  • Yourshowman Sep 24, 2010 @ 11:01 pm | delete
    Candle business at home... Nice stuff. Cool lens
  • AlaskaHydro Sep 22, 2010 @ 11:17 am | delete
    What a great resource for starting a realistic home business. I am bookmarking this one and coming back later for more.
  • Aug 12, 2010 @ 6:34 am | delete
    Thank to share great information!

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  • Czenyu Jul 14, 2010 @ 5:53 am | delete
    Really like your lens,Wishing you all best:-)
    welcome www.czenyu.com
  • Aimee Messier Jun 4, 2010 @ 8:32 pm | delete
    Hey sis, great information. We should get together and talk more about Mia Bella...
  • loribelland Oct 6, 2008 @ 10:09 am | delete
    Awesome site filled with lots of info for prospects to make a clear decision.
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This UpMarket page written by

mmkellis

Maureen is a candle fanatic! Her favorite scents are Peach and Papaya and Carrot Cake. more »

Deluxe. Remarkable. Creative. Unusual. Successful. Upmarket businesses push the envelope -- does yours?

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This author recommends...

Candlemaking DVD 

Homestead Blessings: The Art of Candle Making

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Learn the artful skill of candle making in this exciting new DVD. This creativity-inspiring film is full of helpful instruction, practical tips, and fun-filled insight into the unique art of candle making.