I would like to introduce you to Michael Port, leading business coach for professional service providers and author of "Book Yourself Solid."
Marketing Professional Services
Michael Port has helped thousands of professionals and included in his past clients are a wide range of different businesses.
- Accountant
- Dentist
- Hair salon owner
- Life coach
- Travel agent
- Many other professional services.
Do You Want To Book Yourself Solid?
Michael Port specialises in helping service professionals to market and develop their businesses.
You may be competing against much bigger businesses with far more resources for advertising and promotion so you need to fight back by learning the inside secrets.
Michael Port's Official Websites & Products
- Michael Port website
- Join the Think Big Monday Revolution club. It is free and there are some excellent mp3 recordings to download.
- Book Yourself Solid Coaching Course
- Work with Michael in his group coaching program.
I heard from Michael on March 18th, only one course will be held in 2008 with the date to be determined. Sign up so you don't miss the opportunity to be booked solid. - The Product Factory
- Develop your own signature information product or program with The Product Factory.
- Traffic School
- If you market on the Internet you will know that traffic is half the battle. If nobody is visiting your website, you may as well not exist. The other half of the battle is converting your traffic into orders.
Learn How To Create Your Own Signature Information Product Or Program
Click on the link to find out more about the Product Factory
The Product Factory - 2008 Program Started on 25 February
I will announce the dates for the 2009 Product Factory as soon as I hear.
- Create Your Own Information Product
- My thoughts on why you should create an information product.
- Warning! Watching Your Business Grow Is Addictive
- Tina Cook, multi media marketing and wellness marketing coach reviews the Product Factory and announces that she is doing it again in 2008.
- The Product Factory Is The Wind Beneath My Wings
- Cara Lumen, the Vision Distiller reviews the Product Factory and it sounds like she is determined her team is going to win again in 2008.
Have You Worked With Michael Port?
If you have worked with Michael, either through his Book Yourself Solid Coaching Program, The Product Factory or The Traffic School it would be great if you could leave a comment describing your experience.
MGoldwich wrote...
I am currently going through Book Yourself Solid (book and workbook). What was really cool, though, was 'meeting' and chatting with Michael on Facebook. Great stuff!
Posted February 26, 2008
Your_Profit_Coach wrote...
Hi Sue
Thanks for your feedback and congratulations on being the first person to add a comment.
Like all social media, this Michael Port lens will be as good as we all make it so the more we share success stories and thoughts, the better the lens will be.
The Product Factory must be really addictive but there is no better sign of quality than when clients keep on coming back for more.
Posted February 21, 2008
Sue Kelly wrote
I've been through his Book Yourself Solid Coaching Program and The Product Factory TWICE. I would most certainly recommend either of these programs unreservedly. The depth and quality of the content provided is excellent and the support provided by both Michael Port and Mitch Meyerson is second to none.
Posted February 20, 2008
Michael Port Book Reviews
- Book Yourself Solid Review
- Book Yourself Solid is a terrific book and is one of my favourite all time marketing books. I say in the review that I wish I had written it myself - that is how good Book Yourself Solid is and no wonder it has 100 Five Star reviews at Amazon.com
- The Contrarian Effect
- A very interesting assessment of hard sell tactics and an argument to move towards relationship selling. Reminds me of the work of Mitch Axelrod and the New Game of Selling
Michael Port books and audios available from Amazon
Michael Port Videos On YouTube - Watch And Allow Michael Port to Teach You How To Market Professional Services
Video 1 - Small Business Marketing Coach
The video inspired me to write Elevator Speeches Love 'Em Or Hate 'Em on Ecademy which created some interesting comments.
Your Thoughts On How You Introduce Yourself
How do you introduce yourself?
Do you agree with Michael Port that elevator speeches are unnecessary and your aim is to start a conversation?
Do you have success stories or funny incidents to share?
maryluaggo
Great lens! Thanks for the information! A great website for financial advice/consulting is http://www.jacksfinancialconsultantlist.com.
Posted July 22, 2008
Video 2 Marketing Coach - Return On Investment
It covers some of the same ground as Video 1 (different story) as Michael explains the two elements of brand identity:
1 - Who you serve and what you help them do?
2 - Why you do what you do.
Your Return On Investment
Do you have a story to share about how you have explained the return on investment from your services or built upon your brand identity by explaining why you do what you do?
Video 3 Small Business Marketing - What Do You Stand For
Michael also makes an interesting comment that your tagline doesn't have to be unique (if it is good and becomes well known people will copy) but it has to resonate as the truth with your prospective clients.
Your Tagline & Resonance With Clients
Have you had success with a tagline based on "why you do what you do" which resonates with clients as Michael Port recommends?
If so, please share your story.
Add Your Favourite Links About Michael Port
Have you blogged about Michael Port and you think people would like to read it?
If so, please add your link below.
This facility also allows readers to vote links up and down so let's have a little competition and find out who has written the best article about Michael, his books Book Yourself Solid and Beyond Booked Solid, the Think Big Mondays Club, The Book Yourself Solid Coaching Program, The Product Factory of The Traffic School.
"But I Don't Want An Elevator Speech"
Inspired and featuring the small business marketin more...0 points
Secrets of being a Successful Entrepreneur
The Engaging Brand/Blubrry interview with Michael more...0 points
Join Michael Port's Think Big Revolution
- Think Big Revolution
- Join the Think Big Revolution, get access to some great interviews and a free chaper of Michael Port's first book "Book Yourself Solid."
Reasons To Join The Think Big Revolution
- Interview with Michael Gerber about his new book "Awakening The Entrepreneur Within" - March 17, 2008
- Virtual team building secrets with Melanie Strick - March 4, 2008
- What it really takes to bounce back and build a business with Barry Molz February 25, 2008
- The Facebook Experiment - discussion with Jason Alba, author of "I'm On Facebook Now What?", February 12, 2008
- A group interview with Seth Godin about his latest book "Meatball Sundae" February 4, 2008
- Michael interviews Andy Wibbels, author of Blogwild A Guide For A Small Business Blogger on March 24, 2008
Do You Like My Tribute To Michael Port?
If you love this Squidoo lens please leave a comment and rate it at the top of the screen (you just highlight the number of stars).
If you think it should and could be better, then please tell me what you would like to see and I will look to add it.
Really this lens is a great collection of books of Michael Port which is based on professional service provider. Really you work has been appreciated. I have a lens Ty Coughlin Reverse Funnel System, just click once Ty Coughlin Reverse Funnel System
Posted February 28, 2008
Great work and great lens Michael Port. Really you have done a great work on leading business coach. I got some useful tips from your lens and found really it works. I having a lens Reverse Funnel System Review, just give a look to Reverse Funnel System Review
Posted February 28, 2008
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