Who is Michael Masterson?
Michael Masterson is not your typical businessman. An ex Peace Corps volunteer, he never took a class in business, doesn't read the business press, and doesn't like to talk business. He spends his spare time writing poetry, collecting fine art, and practicing Brazilian Jiu Jitsu. His neighbors call him a bohemian. But he's also an entrepreneur. He started his first business when he was 11 years old, and in the 45 years that have elapsed since then, he has started or co-started dozens of successful businesses - public and private ... local and international ... retail, wholesale, and direct mail.
Masterson is the author of the Wall Street Journal best sellers Seven Years to Seven Figures: The Fast Track Plan to Becoming a Millionaire; Automatic Wealth: The Six Steps to Financial Independence; Automatic Wealth for Grads... and Anyone Else Just Starting Out; Power and Persuasion: How to Command Success in Business and Your Personal Life (all published by John Wiley & Sons); and Confessions of a Self-Made Millionaire.
Michael Masterson's Upcoming Book -Changing the Channel
12 Easy Ways to Make Millions for your Business
To attain and sustain success in today's dynamic business environment, it's no longer enough to be good at just one type of marketing. While you may already be making money using just one marketing channel, expanding into additional channels--especially the Internet--will help you attract prospective customers and increase your company's potential revenue. The fact is, if you're only using one channel, you're likely leaving millions of dollars on the table and in danger of losing the customers you already have. Authors Michael Masterson and MaryEllen Tribby understand the importance of multi-channel marketing. Through their combined 59 years of firsthand business experience and current experience working with Agora Inc.'s Early to Rise e-newsletter, as well as other distinct products, they know what it takes to increase business success. And now, with Changing the Channel, they share their invaluable insights with you.
Michael Masterson's Blog
Michael Masterson's Latest Article in Early to Rise
Seeing the Big Opportunity
Whenever I am offered a deal, I do two things.First, I assess the deal as presented by the person pitching it. What is the ratio of the investment to the potential return? And what about the ratio of the risk to the potential return?
Then I ignore the proposition and ask: "Is there a better deal possible? One that might be better for us both?"
My childhood friend AS sent me this memorable illustration:
When Dan found out he was going to inherit a fortune when his sickly father died, he decided he needed a woman to enjoy it with. So he went to a singles bar, where he spotted the most beautiful woman he had ever seen. Her natural beauty took his breath away.
"I may look like just an ordinary man," he said as he walked up to her, "but in just a week or two, my father will die and I'll inherit $20 million."
Impressed, the woman went home with him that evening - but she was a lot smarter than Dan. Three days later, she became his stepmother.
Michael Masterson on Wealth
Books by Michael Masterson
Recently in Early to Rise
What Bloggers are Saying About Michael Masterson
- Man Accused Of Carving 'X' Into Victim's Head
- Michael Masterson, 43, was charged with assault. Police said Masterson used a knife to carve an "X"...
- Police: Man Carved 'X' in Relative's Head
- Michael Masterson, 43, was charged with assault after the alleged incident, which happened in Epping...
- Smart Legal Business Creates a First in NZ
- Michael Masterson has helped a number of businesses establish Advisory Boards in the last few years....
- American Writers & Artists Inc. Announces New Version of One of Its Flagship ...
- These are high-level secrets for persuasive writing from legendary copywriters (including Mike Palmer,...
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