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Using Microformats to Create Web Content

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Microformats are an evolution in Web programming languages that use special tags in Web pages to help computers identify the specific pieces of information they contain. 

 
This identification enables systems to use the tags to display the most relevant information, identify common relationships, and link to additional relevant information.  Microformats speed Web use and enable aggregating, sharing and display of Web content.


Python, Ajax, Ruby on Rails, PHP, PERL .NET and SOAP are some of the technologies associated with using Microformats to create content pages.   


Before Microformats Web 1.0 

Otherwise known as the late 90's

Think about searching the Web for data. When we type in apple, for instance, we might find information about the fruit, the computer company, the record label, people with the last name Apple and a multitude of other results. We then have to decide what information is relevant to our needs. The first thing Microformats can do is define the nature of the information they contain. They are a way to use code in the Web pages to tell searchers's systems about the content on the page so that the search returns the most likely results.

Let's assume we want to learn about Apple the computer company. We might find financial data on the company, reviews of products, products for sale, blog posts, videos and other information. Microformats enable pages to be classified and for systems to read the classifications and display the results we want, again, reducing our need to look at each likely page to decide what we are likely to want to see.

As you can imagine, when each Web page used different formatting instructions it was be very difficult to share information (think 1994. )With standardized ways to define the type of information in Web pages, we can use our preferred definitions to specify content that we want to see and save our preferences on sites that use the Microformat

Web 2.0 Central 

Lots of news on new applications and sites created using microformat technology.

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Resources to learn about Web page creation 

The basis of the Microformat technology is using code to automate the users' ability to choose the content that they want to see or display. Hmm... Sounds like Squidoo.

HTML & XHTML: The Complete Reference (Osborne Complete Reference Series)

Amazon Price: $26.39 (as of 05/17/2008)

Learning Web Design: A Beginner's Guide to HTML, Graphics, and Beyond

Amazon Price: $25.97 (as of 05/17/2008)

Dynamic HTML: The Definitive Reference (2nd Edition)

Amazon Price: $42.56 (as of 05/17/2008)

Head First HTML with CSS & XHTML

Amazon Price: $26.39 (as of 05/17/2008)

News from microformats.org 

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Basics of Using MicroFormats 

Purpose of Microformats
15 October 2006
Purpose of Microformats
The Purpose of Microformats Roger
Costello Click arrow key to navigate to next page >>Purpose of MicroformatsThe purpose of microformats is to enrich the semantics of (X)HTML documents.
Let's spend a few minutes reviewing (X)HTML. Then we will examine how ...
Microformats Practices
Microformats Practices
13 September 2006
Future of Web Apps, San Francisco
Tantek
Çelik Chief Technologist
Future of Web Apps home pageFuture of Web Apps page with hCard markup
hCard to vCard converter
Link to convert hCards to vCards
Seamless import into a typical Address Book
hCard markup ex
Microformats: More Meaning from Your Markup [HTML & XHTML Tutorials]
Hidden on many pages of the Web are tiny packets of information -- people, places, events, and more. You and I can read them, but they're invisible to machines. Imagine the possibilities if that information became visible to other sites and applications! In this article, Brian shows how the addition

News about Microformats 

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Microformats - Stylesheets for the whole Web 

Moving toward a standard

Think about searching the Web for data. When we type in apple, for instance, we might find information about the fruit, the computer company, the record label, people with the last name Apple and a multitude of other results. We then have to decide what information is relevant to our needs. The first thing Microformats can do is define the nature of the information they contain. They are a way to use code in the Web pages to tell searchers's systems about the content on the page so that the search returns the most likely results.

Let's assume we want to learn about Apple the computer company. We might find financial data on the company, reviews of products, products for sale, blog posts, videos and other information. Microformats enable pages to be classified and for systems to read the classifications and display the results we want, again, reducing our need to look at each likely page to decide what we are likely to want to see.

As you can imagine, when each Web page used different formatting instructions it was be very difficult to share information (think 1994. )With standardized ways to define the type of information in Web pages, we can use our preferred definitions to specify content that we want to see and save our preferences on sites that use the Microformat

Learn more about search 

Microformats have huge implications for search

Search Engine Optimization has the tendency to create bad behaviors lthat limit the relevance of search to users. Microformats help ensure that content is what we expect it to be as searchers.

Searching & Researching on the Internet & World Wide Web, 4th Edition

Amazon Price: $26.40 (as of 05/17/2008)

Googlepedia: The Ultimate Google Resource

Amazon Price: $22.79 (as of 05/17/2008)

The Invisible Web: Uncovering Information Sources Search Engines Can't See

Amazon Price: $19.47 (as of 05/17/2008)

Google Power: Unleash the Full Potential of Google

Amazon Price: $16.49 (as of 05/17/2008)

Mining Google Web Services: Building Applications with the Google API

Amazon Price: $29.99 (as of 05/17/2008)

Paul Mooney - living, linking, learning blog 

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Micoformats - The building blocks of Web 2.0 

Using these "data blocks" everyone becomes an editor

Because Microformats contain all of the information needed to display the information on the page, the module can be used on other sites and shared easily with others, without users needing to be on the page or site where the data "lives," and without loading the entire page that contains it.

Users can decide what information we want to see displayed regularly as it is updated, both from sites we specify and from sites we discover based on our preferences. We can aggregate the content using sites like Google's personalized pages, MySpace, intranets, classrooms and other community sites. In this application, Microformats form the basis of the social media applications included in Web 2.0

More technical resources 

Learn more about the future of search and the technologies that use microformats to drive it.

Ajax and REST Recipes: A Problem-Solution Approach

Amazon Price: $30.90 (as of 05/17/2008)

Agile Web Development with Rails: A Pragmatic Guide (Pragmatic Programmers)

Amazon Price: (as of 05/17/2008)

Pragmatic Ajax: A Web 2.0 Primer (Pragmatic)

Amazon Price: $19.77 (as of 05/17/2008)

Software that uses microformats 

Find open source and proprietary software that uses Microformats

Much of the software that powers the use of microformats is open source and can be downloaded and learned Online.
Ruby on Rails
Overview |Screencasts |Download |Documentation |Weblog |Community |Source
Learn more about Ruby on Rails and download the code and documentation to get started using it.
10 Steps I Took to Learn Ruby on Rails
Urban Puddle
Jump Into It Live
10 Steps I Took to Learn Ruby on Rails
Posted by Vince W.
Wed, 06 Sep 2006 18:21:00 GMT
Excellent post with step by step instructions for learning Ruby on Rails.
ONLamp.com -- Rolling with Ruby on Rails
Curt Hibbs shows off Ruby on Rails by building a simple application that requires almost no Ruby experience.

The main reasons microformats are important: 

Why technologies like AJAX and SOAP can help clean up search

Applications like Squidoo which use Microformats are hitting the nainstream in what's being called Web 2.0.
  • They speed the display of pages because the receiving computers store the basic information about the types of data they expect to receive and how it should be treated. Using Web pages is more efficient and faster.
  • Sharing and use of information among computers of different types and of Web sites is possible. Google Adwords are an example of this.
  • Sharing information on the Web by inserting modules of from different sites onto one page, to import it into other applications, and to share it with others, while maintaining the integrity of the original source. Google personalized pages and Google AdWords are examples of this.
  • Querying and discovering other research and others who are searching helps drive collaboration. An emerging trend in this area is the use of social media and networking sites.
  • Search Engine Optimization has the tendency to create bad behaviors lthat limit the relevance of search to users. Microformats help ensure that content is what we expect it to be as searchers.
  • Web content owners can better engage those who are looking for information and make it easier to share publicly or privately.

Learn more 

More content about the use of Microformats in Web coding.
Microformats - Wikipedia, the free encyclopedia
Microformats From Wikipedia, the free encyclopedia Jump to: navigation, search
Microformats are markup that allow expression of semantics in an HTML (or XHTML) web page. Programs can extract meaning ...
Wikipedia:Manual of Style (disambiguation pages) - Wikipedia, the free encyclopedia
Your continued donations keep Wikipedia running!
Wikipedia:Manual of Style (disambiguation pages) From Wikipedia, the free encyclopedia Jump to: navigation, search This page is a style guide for Wikipedia. The consensus of many editors formed the conventions described he
Ajax RSS reader
Learn how to build an Asynchronous JavaScript and XML (Ajax) Really Simple Syndication (RSS) reader, as well as a Web component that you can place on any Web site to look at the articles in the RSS feeds.
PHP Hacks - Google Webservices with PHP
PHP Tutorial, Have you ever wanted to enrich your site with information from Google, Amazon, eBay, or one of the many other sites that provide web services through SOAP? In this tutorial, I will be demonstrating how to use the SOAP package from PEAR to query Google's extensive database. This tutoria
Google Desktop Gadgets
Google Desktop Gadgets Google Gadgets • All • News • Tools • Communication • Finance • Fun & Games • Google • Sports • Lifestyle
Using Google's Software Development Toolkit (SDK) Overview
SDK Overview For Users
Download Google Gadgets
Desktop Search Forum
For Developers SDK Overview
Download SDK
Developer Guide
Submit Software
Developer Forum
Desktop Blog Google AdWords API
microformats.ORG
Latest microformats news
Steve Martin has an hCard Steve Martin, the Steve Martin- comedian and actor- has an hCard.Tantek points out, towards the end of this post that the web designers responsible for stevemartin.com were at An Event Apart NY and took up
Ruby on Rails hands on: What's so hot about Rails?
Ruby on Rails hands on: What's so hot about Rails? Bruce A.Tate and Curt Hibbs A super article from ComputerWorld with hands-on directions for getting started
All We Got Was Web 1.0, When Tim Berners-Lee Actually Gave Us Web 2.0 (Dion Hinchcliffe's Web 2.0 Blog)
The blogosphere flew into its usual uproar a few days ago when the inventor of the World Wide Web himself, the venerated Tim Berners-Lee, was recently recorded in a podcast calling Web 2.0 nothing more than a piece of jargon. There is little lo

Using Microformats 

Web 2.0 introductions are occurring at an almost overwhelming pace. APIs are Application Programming Interfaces used to directly integrate content instructions into code. Tools simplify the process.

Web pages created dynamically using microformats can be described as aggregated content.

What is your experience using Web 2.0 technologies?

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Reader Feedback 

The goal of this lens is to simplify the concept of Microformats so that the average user understands their use and applications. Please let me know what you think (please be nice,)

Margaret_Schaut

I've marked it as a favorite so I can easily come back and read this thoroughly. It looks like something I actually need! Great job!

Posted January 04, 2007

Web History 

A look back at the evolution of the Internet and Web.
Hobbes' Internet Timeline - the definitive ARPAnet & Internet history
[ 1950s ]
[ 1960s ]
[ 1970s ]
[ 1980s ]
[ 1990s ]
[ 2000s ]
[ Growth ]
[ FAQ ]
[ Sources ]
Hobbes' Internet Timeline v8.1
by
Robert H'obbes' Zakon
Zakon Group LLCHobbes' Internet Timeline Copyright (c)1993-2005 by Robert H Zakon.
Permission is granted for use of this document in whole or in part for
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My name is Susan F. Heywood and I'm a marketer, educator and entrepreneur. Sporadic blogging: DirectMarketingMBA.com/Blog  and teaching Online make me grateful for Wireless broadband!

I've been involved with the online world as a successful marketer, communicator and writer since the early 90's and began teaching Online in 2002. I currently teach marketing and communications classes at three Online Universities.

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