mikebrownspeaks blog
My daily blog on strategy, innovation, and all kinds of ways to Get Out of the Mental Doldrums.
Fetching RSS feed... please stand byTaking the NO Out of InNOvation
Presentation Description
Ask nearly any business professional if innovation is important for career success and the answer is typically "YES." Ask them if they'd like to be more innovative, and you'll usually hear "YES" again. But ask if they have a plan & an approach to continually become more innovative, and you'll likely hear "NO."
If these answers sound like they're yours, then you'll benefit from this session which helps to take the "NO" out of InNOvation. You'll learn how to:
· Exploit the creativity you already possess
· Open up to a more creative perspective on life
· Benefit from new creative tools right away
"Taking the NO Out of InNOvation" is available in 1 hour to half-day formats.
For information on the creative inspirations behind "Taking the NO Out of InNOvation," visit my blog.
If these answers sound like they're yours, then you'll benefit from this session which helps to take the "NO" out of InNOvation. You'll learn how to:
· Exploit the creativity you already possess
· Open up to a more creative perspective on life
· Benefit from new creative tools right away
"Taking the NO Out of InNOvation" is available in 1 hour to half-day formats.
For information on the creative inspirations behind "Taking the NO Out of InNOvation," visit my blog.
Strategic Thinking for Everybody
Presentation Description
Increasingly, senior management teams are looking for employees with strategic thinking skills to drive smart growth within their organizations. Being the kind of strategic thinker who also delivers results requires being able to easily address what matters in business with insight and innovation.
This session highlights an approach to cultivate stronger strategic thinking skills that link directly & quickly to successful plans & results by:
· Broadly focusing on what's important to the brand
· Sharing simple tools to create many more new ideas
· Prioritizing efforts to increase success rates
"Strategic Thinking for Everybody" is available in 1 hour to full day formats.
For an overview on key aspects of successful strategic thinking, visit my blog.
This session highlights an approach to cultivate stronger strategic thinking skills that link directly & quickly to successful plans & results by:
· Broadly focusing on what's important to the brand
· Sharing simple tools to create many more new ideas
· Prioritizing efforts to increase success rates
"Strategic Thinking for Everybody" is available in 1 hour to full day formats.
For an overview on key aspects of successful strategic thinking, visit my blog.
Strategic Branding Fundamentals
Presentation Description
Successful branding presents unique challenges and opportunities for leaders. Starting or rebuilding a brand requires a mix of extensive customer understanding, relentless change management, and savvy, high-efficiency brand building strategies & tactics.
You'll learn about these and other vital real-life, tested brand building lessons that you can apply in your own business - no matter what its size. Lessons addressed in this presentation include:
· Using a strategic view to assess your marketplace
· Developing and sticking to your brand's "story"
· Identifying real market & competitive threats
· Prioritizing strategies for greatest returns
"Strategic Branding Fundamentals" is available in 1 hour to full day formats.
To read about strategic branding lessons covered in this presentation, visit my blog.
You'll learn about these and other vital real-life, tested brand building lessons that you can apply in your own business - no matter what its size. Lessons addressed in this presentation include:
· Using a strategic view to assess your marketplace
· Developing and sticking to your brand's "story"
· Identifying real market & competitive threats
· Prioritizing strategies for greatest returns
"Strategic Branding Fundamentals" is available in 1 hour to full day formats.
To read about strategic branding lessons covered in this presentation, visit my blog.
Building Your Brand Team Game Plan
Presentation Description
Every time an employee interacts with a customer there is an opportunity to build - or lose - brand equity. Ensuring an outstanding service experience and increased brand equity demands that your internal brand team members be prepared and ready to unleash their talents to carry out a well thought-out, strategic service game plan.
This session will help create (or strengthen) your brand team game plan by:
· Identifying team member fundamentals
· Bringing customer insights into your brand promise
· Sharing tactics to deliver your brand promise
This session will help create (or strengthen) your brand team game plan by:
· Identifying team member fundamentals
· Bringing customer insights into your brand promise
· Sharing tactics to deliver your brand promise
Growing Great Strategic Relationships
Presentation Description
In dynamic situations, it's vital to be able to develop & sustain strategic relationships with multiple audiences - customers, suppliers, employees, and other parties critical to performance. The common element among all these relationships is being smart and flexible about those you choose to cultivate.
This session will highlight key partnership lessons including:
· Criteria to select the best strategic partners
· The shared wins approach to align partnerships
· Planning approaches to build sustainable successes
This session will highlight key partnership lessons including:
· Criteria to select the best strategic partners
· The shared wins approach to align partnerships
· Planning approaches to build sustainable successes
Creating Memorable Brand Experiences
Presentation Description
Experiential marketing demands that marketers think beyond B2B or B2C and instead respond in a P2P (person-to-person) way to cultivate a more personal brand experience. Doing this successfully demands that each brand interaction delivers the right type of experience from the consumer's perspective.
This session introduces lessons and related questions about your consumers and brand to deliver experiences that:
· Emanate from a strategic perspective of the brand
· Are unconventional yet pinpoint a consumer's needs
· Foster a memorable emotional bond with your brand
This session introduces lessons and related questions about your consumers and brand to deliver experiences that:
· Emanate from a strategic perspective of the brand
· Are unconventional yet pinpoint a consumer's needs
· Foster a memorable emotional bond with your brand
Other Mental Doldrums Freeing Sites
Go Here When You Need a Mental Boost
- Jan Harness - Creative Instigation Blog
- Daily creativity tips & lessons from one of my great personal creative team members.
- My Daily Blog on Strategy & Innovation
- Daily posts designed to get you out of the mental doldrums. It's all about strategy, innovation, and having fun working on them!
Mental Doldrums Freeing Books
The Periodic Table of Corporate Behavior
Periodic Table of Corporate Behavior
New Guestbook
Like this lens? Want to share your feedback, or just give a thumbs up? Be the first to submit a blurb!
