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Mike Moran has spent his career blending technology and business insights to create real business value.
Mike is an author, public speaker, and consultant, now serving as Chief Strategist at Converseon, a leading social media marketing agency. Mike is a former IBM Distinguished Engineer and a frequent conference speaker on the subjects of search marketing, enterprise search, interactive marketing, and other subjects.
Mike worked at ibm.com for eight years, pioneering IBM's successful search marketing program. IBM's Web site of over two million pages was a classic "big company" Web site that has traditionally been difficult to optimize for search marketing.
Mike, working with Bill Hunt of Global Strategies International, developed a strategy for search engine marketing that works for any business, large or small.
Moran and Hunt spearheaded IBM's content improvement that has resulted in dramatic gains in traffic from Google and other Internet portals. Their IBM Press book Search Engine Marketing, Inc., now in its second edition, shows any business the steps to search marketing success.
Mike's second book on Internet marketing, Do It Wrong Quickly, was named one of the top business books of 2007 by the Miami Herald.
Mike also writes the Biznology newsletter and blog, which offers free tips for improving the value you get from your technology investments.
What Mike Is Doing Now
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- MikeMoran
- Just saw my old IBM Research colleague Jeff Kreulen was named ACM Distinguished Engineer. Congrats! http://tr.im/EJUi
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- joezuc
- @MikeMoran - no Mike, it's still a sign of their laziness and bottom-feeding mentality..... ;)
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- MikeMoran
- Is it a sign of SEO sophistication that search spammers no longer e-mail me requesting reciprocal links, but now request a three-way link?
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- MikeMoran
- I know I am supposed to be an expert, but I had no idea Facebook allowed this to happen: http://tr.im/EHEu Facebook needed a new fiasco...
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- MikeMoran
- So now the up-and-coming Hollywood types get discovered on Twitter (http://tr.im/EHDY). I really feel old sometimes.
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- MikeMoran
- OK that you can send your LinkedIn status to Twitter (http://tr.im/EHDg), but can you do the reverse, the way you can with Facebook?
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- imeldak
- RT @MikeMoran: I have to admit that I didn't expect the search wars to move to Wi-Fi. Wonder how long they can afford it. http://tr.im/EHAS
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- MikeMoran
- I have to admit that I didn't expect the search wars to move to Wi-Fi. Wonder how long they can afford it. http://tr.im/EHAS
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- ejly
- RT @MikeMoran: New Biznology post by Eva Lyford: "Was SETI@home the first social network?" http://bit.ly/2CJMqa
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- MikeMoran
- New Biznology post by Eva Lyford: "Was SETI@home the first social network?" http://tr.im/EFwd
Upcoming Appearances
Mike's Speaking Engagements
- Upcoming appearances
- Mike's Web site at mikemoran.com always has an up-to-date list of his upcoming engagements.
- Previous Appearances
- Mike is frequently available for appearances in the New York area and is often able to make appearances elsewhere.
Biznology Blog
Bringing Business and Technology Together
You have heard the horror stories. Perhaps you were part of the dot-bomb era, when piles of cash were spent on technological marvels that never returned the money invested. Or you had a great business idea, but the technology never quite worked.
What was missing from those situations? Biznology, that's what. The Biznology Blog takes on topics where technology and business intersect--topics that require both business acumen and technical smarts, such as search marketing, Web site search, personalization, Web metrics, and more.
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Articles and Books
- Search Engine Marketing, Inc. (Pearson, Second Edition, Sep 2008)
- Finally, a search marketing book that is more about marketing than about search. Yes, all the technical details on search engines are in here, but marketers need not shy away. The readable, business-oriented style shows you what you need to do and what it is worth to you, as well as how to measure your success.
- Do It Wrong Quickly (Pearson, October 2007)
- No, you shouldn't try to do things wrong. Instead, to succeed at Internet marketing, you must admit that most of what we do is wrong. Only by setting up feedback loops that show you what really works with customers can you know what to try next.
- Is Google Missing Your Web Site? (InformIT, Nov 2005)
- Are search engines able to store your pages in their search indexes, or do you have some pages that can never be found? In this article, you'll learn how to know if your site is missing in action and what to do about it.
- One Web Image (Viewpoint magazine, Jan 2002)
- This article explained ibm.com's means of governing its huge Web site and showed how IT governance is the key to a consistent user experience on a large Web site such as ibm.com.
by mikemoran
Co-author of Search Engine Marketing, Inc. and author of Do It Wrong Quickly, Mike Moran is a public speaker and consultant now serving as Chief Arch...
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