Using MLM Genealogy Leads To Grow Your Home Business

Many home business owners grow tired of contacting "opportunity seeker" leads because a large percentage of them are either looking for a work at home job, don't have a dime to their name, are freebie seekers, or are the bottom of the barrel when it comes to potential business partners. It's for this reason that mlm genealogy leads have become so popular in recent years as the network marketing industry continues to grow.

When you contact a genealogy lead you are doing the same thing that major corporations and companies have been doing since the beginning of advertising. You are trying to match your product/opportunity with the group of people who have been interested in the past of what your product/service stands for.

For example... Let's say there is a company called Weight Loss Inc. and they just created a new product called Fat Burn 2010. They decide they are going to market the product with a tele-marketing campaign.

Now, do you think that they are going to just pick up the phone book and start dialing numbers? They could, but they are going to waste a bunch of time, money and effort talking the people who don't have an interest in their product.

A better solution would be to get a "buyers file" of people who have purchased weight loss/health products in the past. It just makes sense that people who have purchased weight loss products, have joined a gym, or been a member of weight watchers in the past are the most likely to want their new Fat Burn 2010 product.

The people on the buyers file obviously have an interest in losing weight at sometime otherwise they never would have bought a weight loss product, joined a gym or became a member of weight watchers in the first place. PLUS they also have invested money in the past so you know that it is likely they are people of action and not just tire kickers.

With MLM genealogy leads you are essentially doing the same thing mentioned above. Your trying to make contact with people who have a clue what network marketing and direct sales is and spent money to be a part of it in the past.

MLM Genealogy Leads are simply the names and contact information of people who have been involved with a specific network marketing or direct sales company in the past.

These types of leads have been dubbed "genealogy leads" because most mlm companies run with a genealogy structure of their members, much like you would look at a genealogy of your own family tree. IE. Bob is Sharon's sponsor and Sharon is Tom's sponsor etc.

Unlike "opportunity seeker" leads, who are people that fill out an info request form online, MLM genealogy leads do not request information by filling out online forms.

They simply joined up with a specific home business opportunity in the past and that genealogy file or list has been sold to a list broker or leads dealer.

Genealogy leads can also be called Downline reports, Genealogy files, Genealogy lists, MLM experienced leads, and orphaned networkers.

Let's go ahead and cover some of the some good reason's for you to add MLM genealogy lead recruiting to your marketing arsenal.

#1 - MLM Genealogy Leads Understand Network Marketing.

One of the most dreaded response when you are talking to someone about your network marketing business has to be, "Is this one of those pyramid scheme things?" Hearing that response a few times in a day and your ready to rip your hair out, throw a phone through the window, or at the very least give up.

Most of the people who have done some type of network marketing have at least a small understanding of how network marketing works, compensation plans, and how you make money. This can make your job recruiting much easier than trying to convince a "networking newbie" that your not trying to scam them or get them involved with an illegal pyramid scheme.

#2 - Once An Entrepreneur Always An Entrepreneur.

For the most part, people who have the entrepreneurial spirit keep that spirit throughout their whole life. One of the biggest hurdles new home business owners have to face is making the transition from the "J.O.B. Mentality" to the "Business Owner / Investor Mentality".

Many people who have been involved with network marketing own other businesses and are open to new ideas. Obviously dealing with these types of people makes it easier to get your foot in the door if you have an opportunity that is really special.

#3 - MLM Genealogy Leads Are Inexpensive.

For the most part, MLM genealogy leads are pretty inexpensive. Oftentimes you can buy a list with thousands of names on it for just pennies per lead or even less.

This makes it easier to get an ROI (Return On Investment) and put profits into your business.

Of course there is always some drawbacks no matter what approach you take to build you home business. Let's talk about some of the negatives of MLM genealogy lead recruiting.

#1 - You Run Into Disconnected Or Wrong Phone Numbers.

The average age for any MLM genealogy list you purchase online is going to be between 12 and 60 months old (There is a reason you can get genealogy files fairly inexpensive :-). Because age comes into play most of the time you are going to run into a bad phone number / disconnect phone number rate of 10 to 50 percent.

That is just part of the game of recruiting MLM genealogy leads and there is nothing you can really do about that. Obviously the newer the genealogy file is the less bad phone numbers its going to have on it.

#2 - The National Do-Not-Call-List (DNC) Can Be A Problem.

When it comes to the DNC and network marketing there are several different arguments being made on whether or not you need to scrub your MLM genealogy lists or not. Some of the top genealogy lead promoters in the networking industry state that you do not need to worry about the regulations if you approach your leads from the standpoint of a person taking a survey. While someone selling a product or service could get in trouble the person conducting a telephone survey is exempt from the registry.

Another valid argument made about contacting genealogy leads is that you are simply making a
business to business phone call, since at one time or another the person your talking to did operate some type of a home business.

With those arguments made, let me point out that the law is very new and their hasn't been many cases against network marketers up to this point. Until that time comes it's tough to say who's side the law would stand on.

You can read more about the DNC at: https://www.donotcall.gov

Deciding whether or not to scrub MLM genealogy leads is entirely up to you. Like I stated in the "Minuses" section, there isn't a definitive line drawn on where this new ordinance plays in with everyday network marketing recruiting.

If you want don't want any DNC hassles but you still want to do MLM lead recruiting you have four different options and places to turn.

Option #1 - Look into scrubbing the leads yourself.

This is the costliest option for everyday network marketers. This is taken directly from the FTC's website:

How much does it cost to access the registry?
Data for up to five area codes is free. The annual fee is $62 per area code of data (after five), with a maximum annual fee of $17,050 for the entire U.S. database.

Obviously $17,050 is a good chunk of change and making this pretty much impossible for home based entrepreneurs.

Option #2 - Search out a scrubbing service yourself online.

If you want to do some research you can work on finding someone to scrub your genealogy leads for you. There are a few different services out there that will do this for you. The downside to his is that many of these services require a minimum number of leads scrubbed and a long term contract.

Option #3 - Buy a genealogy file from a list broker who will scrub it for you.

One website that will do this for you is ExplosiveGenealogyLeads.com.

If you choose to purchase an MLM genealogy file from ExplosiveGenealogyLeads.com you can also request for them to scrub the file at the rate of $10 per thousand names scrubbed.

Option #4 - Purchase pre-scrubbed MLM genealogy leads.

There is another website online that sell's pre-scrubbed genealogy leads. You can read more about this service at: BigTimemlmLeads.com

With this service you simply choose how many scrubbed mlm experience leads you want, place an order and within 24 to 48 hours you have fresh scrubbed leads ready to be contacted.

In Closing... Adding MLM genealogy lead recruiting to your marketing arsenal can be a huge boost for your home business. Like any type of recruiting it has its drawbacks, but the pluses (Like possibly putting a couple networking superstars in your down line) can greatly outweigh the negatives.

If your interested in recruiting genealogy or MLM experienced leads, make sure you check out both www.ExplosiveGenealogyLeads.com and www.BigTimemlmLeads.com.