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Brain food for the modern estate agent

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Welcome to brain food for the modern estate agent

This Squidoo lens is an easy-to-access archive for the most popular entries on the Modern Estate Agent blog - run by me, the MD of the web-based estate agency software company, PropertyADD.

Any royalties from this lens are donated to Young Inventors International - a not-for-profit organization that educates and connects student innovators.

November's Most Popular Blog Posts

1) Innovative estate agent TV channel: A look at Howard Cundey's online TV style website.
2) Estate agent photography: How not to do it: If Google Streetview cars are taking better pictures than you are, there's something wrong.
3) Being a more useful estate agent: Making better use of local market updates.
4) The next big thing in estate agency: A reminder that sometimes you don't need flashy innovations to make big improvements.
5) Google search results changes: An important layout change which puts local agents in the driving seat for Google search results.

September's Most Popular Blog Posts

1) Lazy estate agent canvassing: How two local estate agents are competing with almost identical canvassing letters.
2) Exact match domain names for estate agents: Can an exact-match domain do wonders for your website's search engine ranking?
3) The downside of using branded cars: Oops - the Foxtons brand gets associated with bad driving?
4) New branch marketing ideas for estate agents: Andrews open a new Bristol branch with successful PR about a maildrop of keys which might open a box to win a cash prize.
5) Winning second hand instructions: Richard Rawlings statistic that 43% of sellers eventually switch estate agent prompts some thinking.

August's Most Popular Blog Posts

1) How much does setting up an estate agency cost?: Harry Hill's article in Negotiator Magazine and the impact for online estate agents.
2) Zoopla are coming to get you Rightmove!: One of the videos from Zoopla's excellent TV advertising campaign.
3) Successful door knocking for estate agents: Ideas for improving door-to-door canvassing techniques from a recent 4Networking forum thread.
4) Local business listings on Yelp: Gaining 'citations' on local directory websites for search engine optimisation.
5) Local Business Listings on FreeIndex and UpMyStreet: More five minute fixes for improving your local search ranking.

July's Most Popular Blog Posts

1) Why Zoopla uses retargeting adverts: Retargeting is a clever technology that is used to show you online display adverts for products and websites you have recently visited.
2) Twitter is not for broadcast marketing: How some agents still don't understand the types of conversation to have on Twitter.
3) Primelocation.com is overdue a makeover: A critical look at PrimeLocation who aren't keeping up with Rightmove and Zoopla.
4) What iSold's canvassing letter can teach you: A look at the design and content of iSold's canvassing letter.
5) Why how-to guides are good for business: A guest blog from Neil Young, CEO of the Young Group.

June's Most Popular Blog Posts

1) Gaining an unfair advantage on Rightmove: How some of the biggest agents are breaking Rightmove's rules, raising the profile of their own website in the process.
2) Idiot's guide to Facebook for estate agents: Paul Anthony from PropertyPal.com guest blogs on how estate agents can set up a Facebook presence.
3) Personal estate agents, child of our times: Industry pioneer Kevin Hollinrake, MD of Hunters Property Group and Co-Founder of Vizzihome, guest blogs on why he feels the personal estate agent model is THE industry growth area.
4) Estate agency goings on: Zoople announce a brand awareness campaign, just as "Rightmove" becomes a more popular search term on Google than "property".
5) Improving your estate agent boards: Ideas for improving the value of estate agent for sale boards.

May's Most Popular Blog Posts

1) No Google Property yet then: Following James Bacon's talk at the PPS show in Birmingham, confirmation that we're going to have to wait a little longer before any news of a Google Property portal in the UK.
2) Rightmove Desktop - and the point is?: A look at the newly released Rightmove iPad app.
3) Are blogs worth the time and effort?: 100 posts on, more concrete proof that blogging is a valuable marketing tool.
4) Improving your listings on Rightmove: Guest blog from Rightmove's Tim Muir on how estate agents can maximise the leads their Rightmove advertising delivers.
5) The trials and tribulations of recommending services: Claire Hose of move management company, MoveMinder, guest blogs on what estate agents must consider when offering referrals.

April's Most Popular Blog Posts

1) Logo and colour choices for a start-up estate agency: A quick look at colour psychology and how start-up estate agents can use different colours to reinforce their branding.
2) Trending property portal brands: The truth behind the claims that the top property portals make on brand recognition.
3) The value of measuring estate agency KPIs: Training expert, Julian O'Dell guest blogs on the importance of estate agents using key performance indicators.
4) Why estate agents are problem solvers: A refreshing way to look at your business in order to better identify the questions your business is the answer to.
5) The value of an estate agency USP: Ideas on possible niches and USPs for estate agents.

March's Most Popular Blog Posts

1) Turning private sellers into valuations: Letting agents have been using local classifieds as a source of leads for years. Isn't it time sales agents started doing the same to fight back against for-sale-by-owner websites?
2) Why estate agents should use elevated photography in property marketing: How elevated mast photography can help agents overcome awkward to take photos, better illustrate a property plot and offer something that little bit different.
3) A good example of an estate agent canvassing leaflet: Difficult to get right, but an important part of an estate agent's marketing toolset, I analyse an impressive canvassing leaflet received this month.
4) Why you should mystery shop your applicant qualification process: Agency trainer Julian O'Dell explains how mystery shopping your branch staff can improve performance levels by measuring your application qualification process against his list of 22 key points.
5) 27 things the public want from the perfect estate agent: Extracted from an interesting conversation thread on the Money Saving Expert website forums, I list 27 things the public want from their perfect estate agent.

February's Most Popular Blog Posts

1) The trick to gaining quality instructions: Julian O'Dell offers some thoughts on improving valuation meetings by swapping features for benefits.
2) 9 faults and fixes for an estate agent canvassing letter: Critique of a recent Cubitt & West canvassing letter.
3) Tips for estate agents looking to take better photos: Professional photographer Peter Lincoln offers tips on how estate agents can take more enticing marketing photos.
4) Uncovering the free tools that property portals offer estate agents: Selwyn Lim of Mouseprice.com describes some of the free productivity tools that property portals make available to estate agents.
5) ASBOrometer: the essential house-hunter tool for the iPhone?: A light hearted look at an iPhone app that made some waves!

January's Most Popular Blog Posts

1) Proof that Rightmove shouldn't be your only portal: Review of the progress made by Zoopla, Globrix and other portals in generating traffic.
2) How estate agents can maximise instruction opportunities: Estate agency training expert Julian O'Dell discusses the 5 key stages of the instruction process and how you can analyse and improve your performance.
3) A good reason to ignore mobile internet users in 2010: Why estate agents shouldn't worry about the mobile internet too much just yet.
4) 7 signs your property particulars are stuck in the past: Discussion on why so few estate agents make the most of their property particulars as a sales tool and what improvements can be made.
5) New Year's Resolution? How about better selling?: Sales expert Kim Tasso recommends her favourite sales training books.

December's Most Popular Blog Posts

1) Top 6 most important property portal networks: Analysis into the coverage provided to estate agents by the top 6 property portal networks: Rightmove, TDPG, Zoopla, Globrix, Nestoria and Trinity Mirror Digital Property.
2) Top 5 on-site SEO tips for estate agents: Top five tips for estate agents looking to improve their on-site SEO.
3) Achieving your estate agency goals in 2010: Suggestions for estate agents looking to set goals to improve their business in 2010.

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