The Moon Pie Snack Cake

Ranked #4,294 in Food & Cooking, #82,291 overall

What is a Moon Pie?

A Moon Pie is a snack cake made with a dollop of marshmallow between chocolate covered graham crackers which are cut into a round shape.

They can be single, double decker, or mini sized. Today you can find them in 6 flavors; Chocolate, Vanilla, Strawberry, Banana, Lemon, Orange and Peanut Butter.

The Moon Pie is a registered trademark of the Chattanooga Bakery.

However, I don't just want to tell you about what a Moon Pie is, but I hope to share a little about me and the special childhood memories that are triggered every time I see a Moon Pie.

My Memories of Moon Pies and Growing Up

A wonderful childhood memory for me

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You know, it is usually the little things we do that make the biggest impressions. That is why the Moon Pie is more than just a snack cake to me. It holds some very special childhood memories that I will always treasure.

My Aunt (pictured above in the 1940's I believe), was a very hard working person. She didn't have any children of her own, so she became like a second mother to me. She worked two jobs when I was growing up, and one of those jobs was at the Chattanooga Bakery, the home of the Moon Pie.

One of my favorite memories growing up, were the days when my Aunt would pick me up and then take me to "the Bakery" as we called it. She would usually be going to pick up her paycheck, and then she would take me to the end of the assembly line, where they would let her pull a fresh, hot, gooey, Moon Pie right off the line just before it was packaged.

The marshmallow would be warm and melted, and the graham crackers, still coated with warm chocolate, would still have their crispy texture.
They were so good! They don't have this same texture after packaging and making it to the store, because the graham crackers have become soft by then.

Every time I see the word Moon Pie, I have a warm feeling inside and think of those wonderful afternoons with my Aunt, when we shared a fresh off the line Moon Pie snack. I can even remember that sweet smell of the bakery, the smell that was always on my Aunt's clothes when I would hug her after a long day of work. Her hair even smelled like a warm Moon Pie!

My Aunt has long since retired, and will be celebrating her 92nd birthday in August 2012. I am so glad to have had such wonderful memories of being with my aunt, and these memories will always be very special to me.

Did You Know?

Chattanooga Bakery has only had one advertising campaign in all the years the Moon Pie has been in existence, and today the company is still in the hands of the family who founded it.

The Making of a Moon Pie

Chattanooga Bakery

This shows a short clip of Moon Pies being made. When you see them being coated with the chocolate, it was right after this that I got one from the assembly line, just before they went into the package.
Moonpie B-roll
by cinestories | video info

0 ratings | 737 views
curated content from YouTube

How popular is the Moon Pie?

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Another Fun Fact

North Carolina Moon Pie consumption is almost equal to that of tortillas in Mexico.

The History of the MoonPie

moon piesThe actual origin of the MoonPie was never actually documented by the Chattanooga Bakery, but it is thought that a man by the name of Earl Mitchell, Sr., was the person responsible for the invention of the MoonPie.
He asked some stores that catered to miners in his territory what they would like for a snack. The miners had wanted something for their lunch pails that would be large enough to be filling and satisfying. He asked how big it needed to be. About that time, the moon was rising in the sky, and one of the miners held his hands up and framed the moon with them and said, "About that big." So Mr. Mitchell went back to the bakery with an idea in mind, and the MoonPie was born.

Check out this Moon Pie T-shirt!

History of the R.C. Cola and the Moon Pie

How they became a tasty combination.

The Moon Pie had been around 17 years by the time R.C. Cola was introduced in 1934. The two combined forces in the 1950's, hence the slogan "an R.C. Cola and a Moon Pie." No one has ever said if this was a planned marketing strategy to combine the two, or if it was just an accident. Whatever the reason, it became an instant success.

Back then, you could purchase this combo for a whopping 10 cents! The combo included a 16 ounce R.C. Cola, and a Moon Pie that weighed almost a half pound. Kind of makes you long for the prices of yesterday, doesn't it?

It Has Been Rated a Southeastern Tourism Society Top 20 Event

This event is held every year in Bell Buckle, Tennessee. The festivities include a parade, clogging, crafts, and lots of country and bluegrass music.There are also Moon Pie games for the whole family, and the popular "Synchronized Wading Extravaganza". If you are a moon pie fanatic, or if you have never tasted a moon pie before, now is your chance to see the cutting of the worlds largest Moon Pie. This is usually the last activity at the end of the day.

Countdown to RC-Moon Pie Festival

RC-Moon Pie Festival: June 16, 2012

RC Cola and Moon Pie Video

This is not of my daughter, but I thought this was a cute video of one of the contests at the Moon Pie festival.
RC Cola Moon Pie Festival Hula Hoop Contest
by JackKapanka | video info

2 ratings | 1,712 views
curated content from YouTube

Interesting Books About the Moon Pie

Check these out on Amazon!

MoonPie: Biography of an Out-of-This-World Snack by DAVID MAGEE

MoonPie: Biography of an Out-of-This-World Snack by DAVID MAGEE

In the ninety years since the Chattanooga Bakery began more...1 point

Jimmy Zangwow's Out-of-This-World Moon-Pie Adventure (Stories to Go!)

Jimmy Zangwow's Out-of-This-World Moon-Pie Adventure (Stories to Go!)

How far will a boy go for his favorite snack? When more...0 points

Let Them Eat MoonPie® by Bill Abbott

Let Them Eat MoonPie® by Bill Abbott

Bill Abbott has been around Poetry Slam for A Long more...0 points

100 YEARS OF NOSTALGIC SOUTHERN FOLKLORE, A BOOK OF MOONPIE MEMORIES- MOON PIE by CHATTANOOGA BAKERY

100 YEARS OF NOSTALGIC SOUTHERN FOLKLORE, A BOOK OF MOONPIE MEMORIES- MOON PIE by CHATTANOOGA BAKERY

In celebration of its 100th anniversary, Chattanoo more...0 points

The MoonPie and Advertising - Links to the sites

Links to the Chattanooga Bakery website, as well as the RC Cola website.
MoonPie Advertising
This link takes you to a page on the Chattanooga Bakery website, and it shows some of the old ads for the MoonPie.
Chattanooga Bakery Home Page
This is the Official Chattanooga Bakery website, where most of the historical info was obtained.
RC Cola website
This link takes you to the RC Cola website.

Moon Pie MP3

Check out my favorite songs! I've handpicked these MP3s from Amazon. Take a listen. If you like, you can click to buy them on Amazon.

Have you ever tasted a Moon Pie?

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Out Of This World Moon Pie Dessert

1. Remove pie from wrapper
2. Microwave on high for 5-10 seconds
3. Add ice cream, caramel sauce, sprinkles, or any topping of your choice.
4. Enjoy!

They come in so many flavors...

What flavor is your favorite?

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Are You Hungry?

Get Your Moon Pies Here!

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More Moon Pie Flavors!

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Share Your Memories or Comments About Moon Pies Here!

I would love to know you visited!

  • JoshK47 Apr 7, 2012 @ 10:21 am | delete
    I do very much love moon pies - very tasty, indeed!
  • miaponzo Mar 14, 2012 @ 2:58 pm | delete
    Moon pies are one of my favorite things! Blessed!
  • foovay Feb 14, 2012 @ 8:29 pm | delete
    I haven't had one of these in years - I don't even know if you can still buy them around here.
  • DianeStafford Jan 14, 2012 @ 7:41 am | delete
    The moon pie looks like the 'Waggon Wheel' snack we know here, yummy!
  • conanedo Jul 25, 2011 @ 4:24 am | delete
    look tasty, i want moon pie where i can buy this pie? i am from indonesia, do they export to indonesia?

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